I just read an ad for a position I have never seen advertised before – “Sales Demonstrator.” I was quite skeptical before reading the ad – successful selling pivots on the salesperson’s ability to qualify. There is no more important sales skill set than qualifying. Demonstrating to an unqualified prospect is a fool’s errand.<\/p>\n
However, after reading through it, I realized the ad is actually pretty solid. The position is B2C sales so the demonstration part makes more sense (consumer sales tend to involve more emphasis on the demonstration stage of a sale).<\/p>\n
\nDemonstrators offer water samples to people passing by and try to engage them in conversation about what kind of water they drink and the purifying systems they use. Demonstrators then do a quick demonstration to illustrate the power of our technology.<\/p>\n<\/blockquote>\n
Again, the ad is fairly strong. We do not work in consumer sales so I am not certain what is standard for this market. However, this ad is well constructed.<\/p>\n","protected":false},"excerpt":{"rendered":"
I just read an ad for a position I have never seen advertised before – “Sales Demonstrator.” I was quite skeptical before reading the ad – successful selling pivots on the salesperson’s ability to qualify. There is no more important sales skill set than qualifying. Demonstrating to an unqualified prospect is a fool’s errand. However, after reading through it, I realized the ad is actually pretty solid. The position is B2C sales so the demonstration part makes more sense (consumer sales tend to involve more emphasis on the demonstration stage of a sale). Part of the description: Demonstrators offer water samples to people passing by and try to engage them… Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[26],"tags":[],"class_list":["post-924","post","type-post","status-publish","format-standard","hentry","category-employment-ads"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Oho-eU","jetpack-related-posts":[{"id":2617,"url":"http:\/\/selectmetrix.com\/blogs\/2015\/08\/more-bad-ad-writing\/","url_meta":{"origin":924,"position":0},"title":"More Bad Ad Writing","author":"Derrick Moe","date":"August 12, 2015","format":false,"excerpt":"Just saw this title to a sales position ad (emphasis mine): Regional Sales Manager Job \u201cJob\u201d\u2026seriously?\u00a0 Don\u2019t do this in your ads.\u00a0 Salespeople, especially young salespeople, are looking for opportunities, careers, even a path.\u00a0 If you promote the position as a job, you will instantly limit the perspective, or upside,\u2026","rel":"","context":"In "Communication"","block_context":{"text":"Communication","link":"http:\/\/selectmetrix.com\/blogs\/category\/communication\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2194,"url":"http:\/\/selectmetrix.com\/blogs\/2009\/12\/a-forecasted-position\/","url_meta":{"origin":924,"position":1},"title":"A Forecasted Position","author":"Derrick Moe","date":"December 9, 2009","format":false,"excerpt":"Here is an ad item I have not seen before: **** is A Forecast Positing for Minneapolis, MN area *** Do you get the feeling that line was an internal communication?\u00a0 With a spelling error?\u00a0 Whatever the reason, it single-handedly derails the ad\u2026and wastes the money spent on it.\u00a0 Any\u2026","rel":"","context":"In "Employment Ads"","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":141,"url":"http:\/\/selectmetrix.com\/blogs\/2006\/06\/how-not-to-write-a-sales-ad\/","url_meta":{"origin":924,"position":2},"title":"How Not to Write a Sales Ad","author":"Derrick Moe","date":"June 28, 2006","format":false,"excerpt":"I just read an ad for a sales-related position - it is in the sales category but it is so vaguely written that I cannot decipher what the position entails. The ad discusses what the person will be responsible for managing and some of what they will be doing. It\u2026","rel":"","context":"In "Hiring"","block_context":{"text":"Hiring","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1540,"url":"http:\/\/selectmetrix.com\/blogs\/2008\/04\/a-line-for-every-sales-ad\/","url_meta":{"origin":924,"position":3},"title":"A Line For Every Sales Ad","author":"Derrick Moe","date":"April 29, 2008","format":false,"excerpt":"A bullet point from a Business Development Sales Position ad: Demonstrated ability to persevere and remain positively motivated when faced with negative response or rebuff from the customer What they are describing is the ability to handle rejection.\u00a0 I think there is no more important differentiation between average salespeople and\u2026","rel":"","context":"In "Employment Ads"","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2076,"url":"http:\/\/selectmetrix.com\/blogs\/2009\/07\/how-pipeline-bloat-occurs\/","url_meta":{"origin":924,"position":4},"title":"How Pipeline Bloat Occurs","author":"Derrick Moe","date":"July 24, 2009","format":false,"excerpt":"Here is another line from a sales employment ad (emphasis mine): The primary role of this position is to build a revenue generating sales pipeline which will primarily consist of prospective accounts. Pipeline bloat is something we encounter with sales managers on a regular basis.\u00a0 As you probably know, salespeople\u2026","rel":"","context":"In "Employment Ads"","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1713,"url":"http:\/\/selectmetrix.com\/blogs\/2008\/08\/required-skills-sales-ability\/","url_meta":{"origin":924,"position":5},"title":"Required Skills-Sales Ability","author":"Derrick Moe","date":"August 20, 2008","format":false,"excerpt":"From an ad for a National Sales Manager: Required Skills: 1. Product knowledge. The ad lists 3 other \"non-sales\" skills.\u00a0 Sales is that strange position where many hiring managers focus on skills other than selling.\u00a0 Is it any wonder there are so many sales hiring horror stories?","rel":"","context":"In "Employment Ads"","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/comments?post=924"}],"version-history":[{"count":0,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/924\/revisions"}],"wp:attachment":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/media?parent=924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/categories?post=924"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/tags?post=924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}