{"id":912,"date":"2007-05-11T11:01:35","date_gmt":"2007-05-11T16:01:35","guid":{"rendered":"http:\/\/selectmetrix.com\/blogs\/2007\/05\/coffee-culture-marketing\/"},"modified":"2007-05-11T11:01:45","modified_gmt":"2007-05-11T16:01:45","slug":"coffee-culture-marketing","status":"publish","type":"post","link":"http:\/\/selectmetrix.com\/blogs\/2007\/05\/coffee-culture-marketing\/","title":{"rendered":"Coffee Culture Marketing"},"content":{"rendered":"

I graduated with a degree in psychology and I have a coffee addiction so abcnews.com’s article was irresistible: Starbuck’s Psychology<\/a>. The article points to some specific, subtle marketing principles incorporated by the ever-expanding Starbuck’s chain:<\/p>\n

It has everything to do with the marketing strategy behind this designer coffee chain, which devised a clever way of creating its own community. It also pinpointed one key aspect of caffeine shoppers: They want their coffee immediately.<\/p><\/blockquote>\n
“Designer coffee” for certain. Knowing this fact, they devised their strategy:<\/p>\n
Across the United States, there are 9,814 stores with a total of 13,728 worldwide. The Starbucks management has watched coffee drinks, and figured out exactly what people will and won’t do for coffee.<\/p>\n
“We actually study traffic patterns,” said Starbucks CEO Jim Donald. “If it’s in a downtown area, we study foot-traffic patterns.”<\/p>\n
“Not everyone can shop at Tiffany’s, but everyone can afford a cup of coffee — even if it’s $2, $3 or $4,” Blumenthal said. “You can do something nice for yourself by buying yourself a good cup of coffee every day.”<\/p>\n
While 80 percent of the sales are takeout, they’re still delighted to have customers stay and sit with their computers for hours to make the place feel lived in.<\/p>\n
The tables are also rounded to give it a comfortable atmosphere. As Blumenthal explained, round tables are more welcoming than those with square edges, and people look “less alone” while seated at a round table.<\/p><\/blockquote>\n
It is remarkable to me that this company with a clear market-leading position has placed such an emphasis on the minute details. Is your marketing program as finely tuned to your customers’ expectations?<\/p>\n","protected":false},"excerpt":{"rendered":"
I graduated with a degree in psychology and I have a coffee addiction so abcnews.com’s article was irresistible: Starbuck’s Psychology. The article points to some specific, subtle marketing principles incorporated by the ever-expanding Starbuck’s chain: It has everything to do with the marketing strategy behind this designer coffee chain, which devised a clever way of creating its own community. It also pinpointed one key aspect of caffeine shoppers: They want their coffee immediately. “Designer coffee” for certain. Knowing this fact, they devised their strategy: Across the United States, there are 9,814 stores with a total of 13,728 worldwide. The Starbucks management has watched coffee drinks, and figured out exactly what… Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[17],"tags":[],"class_list":["post-912","post","type-post","status-publish","format-standard","hentry","category-marketing"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Oho-eI","jetpack-related-posts":[{"id":1296,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/11\/starbucks-statistics\/","url_meta":{"origin":912,"position":0},"title":"Starbucks Statistics","author":"Derrick Moe","date":"November 17, 2007","format":false,"excerpt":"As a complete coffee addict, I found these statistics about Starbucks remarkable: Starbucks's closest competitor in the coffeehouse market, Caribou Coffee, is just one-twenty-fifth its size. Every 10 weeks, Starbucks opens as many stores as the total number of Caribou outlets. Starbucks has had 14 straight years with at least\u2026","rel":"","context":"In "Anecdotes"","block_context":{"text":"Anecdotes","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/anecdotes\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":780,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/03\/coffee-snobbery\/","url_meta":{"origin":912,"position":1},"title":"Coffee Snobbery","author":"Derrick Moe","date":"March 28, 2007","format":false,"excerpt":"From CareerJournal.com comes an important article revealing a new trend - Gourmet Coffee Becomes An Unwelcome Office Perk: Of people who drink coffee at work, the percentage that drink the in-house brew dropped to 52% last year from 64% in 2003, according to the National Coffee Association, an industry group.\u2026","rel":"","context":"In "Trends"","block_context":{"text":"Trends","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/trends\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":756,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/03\/756\/","url_meta":{"origin":912,"position":2},"title":"Espresso U","author":"Derrick Moe","date":"March 16, 2007","format":false,"excerpt":"We are coffee house aficionados as I have mentioned in previous posts. One of my goals is to be a barista some day. Now a Pioneer Press article describes a coffee university - Enrollment grows at Espresso U. I now have a new motivator! In case you doubted the appeal\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"http:\/\/selectmetrix.com\/blogs\/category\/general\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":476,"url":"http:\/\/selectmetrix.com\/blogs\/2006\/12\/customer-retention-rate\/","url_meta":{"origin":912,"position":3},"title":"Customer Retention Rate","author":"Derrick Moe","date":"December 4, 2006","format":false,"excerpt":"Starbucks card brings sales reward caught my eye first because I have a tremendous coffee addiction and read almost any article I find regarding coffee shops. Second, there is an amazing statistic inside of the article: Most major retailers have been offering gift and loyalty cards for years, but industry\u2026","rel":"","context":"In "Hiring Salespeople"","block_context":{"text":"Hiring Salespeople","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/hiring-salespeople\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2285,"url":"http:\/\/selectmetrix.com\/blogs\/2010\/03\/bou-branding\/","url_meta":{"origin":912,"position":4},"title":"Bou Branding","author":"Derrick Moe","date":"March 2, 2010","format":false,"excerpt":"Being a coffee addict, this news is huge for me.\u00a0 Caribou is rebranding itself with a new logo an some drinks\/products (I\u2019m in it for the coffee so these ancillary items are inconsequential to me). The logo change: Here is the part of marketing\/branding that catches my attention: Alfredo Martel,\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"http:\/\/selectmetrix.com\/blogs\/category\/marketing\/"},"img":{"alt_text":"Caribou_Logo","src":"https:\/\/i0.wp.com\/www.selectmetrix.com\/images\/Posts\/BouBranding_C726\/Caribou_Logo_thumb.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":403,"url":"http:\/\/selectmetrix.com\/blogs\/2006\/10\/a-latte-in-every-cubical\/","url_meta":{"origin":912,"position":5},"title":"A Latte In Every Cubical","author":"Derrick Moe","date":"October 30, 2006","format":false,"excerpt":"Good news to start your Monday - Starbucks has a stated goal to reach 40,000 stores worldwide. Although I am much more of a Dunn Bros. fan, I am all for more coffee shops. We may have to consider moving Select Metrix headquarters to this building: The people who work\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"http:\/\/selectmetrix.com\/blogs\/category\/general\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/912","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/comments?post=912"}],"version-history":[{"count":0,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/912\/revisions"}],"wp:attachment":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/media?parent=912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/categories?post=912"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/tags?post=912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}