Major Regional Account Sales Representative<\/p><\/blockquote>\n
That almost reads like the author was attempting to stuff keywords into the position’s title. As you know, I am finicky about titles since they are so important for online ads. Here is my first impression of this wordy title:<\/p>\n
Major<\/strong> = big accounts
\nRegional<\/strong> = I’ll have a geographic territory
\nAccount<\/strong> = B2B, no consumer sales
\nSales<\/strong> = understood
\nRepresentative<\/strong> = warning – mouse nuts position<\/p>\nNow when I reread the title, I suspect that they were using “Sales Representative” which didn’t generate much interest. Their solution was to add title words that carry more clout. I could be completely wrong, but that is the impression I get as a candidate.<\/p>\n
I tend to stay away from “Representative” in titles unless it truly is an entry-level sales position. Companies that have strong name recognition or market leadership positions seem to be the only ones that can successfully use that title.<\/p>\n","protected":false},"excerpt":{"rendered":"
Just read this title for a sales position: Major Regional Account Sales Representative That almost reads like the author was attempting to stuff keywords into the position’s title. As you know, I am finicky about titles since they are so important for online ads. Here is my first impression of this wordy title: Major = big accounts Regional = I’ll have a geographic territory Account = B2B, no consumer sales Sales = understood Representative = warning – mouse nuts position Now when I reread the title, I suspect that they were using “Sales Representative” which didn’t generate much interest. Their solution was to add title words that carry more clout.… Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[26,16],"tags":[],"class_list":["post-837","post","type-post","status-publish","format-standard","hentry","category-employment-ads","category-hiring-salespeople"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Oho-dv","jetpack-related-posts":[{"id":642,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/02\/a-new-sales-title\/","url_meta":{"origin":837,"position":0},"title":"A New Sales Title","author":"Derrick Moe","date":"February 7, 2007","format":false,"excerpt":"Here is a sales position title from an employment ad: Inside-Outside Sales Representative I have never seen that one before. I would suggest picking the more appropriate distinction, inside or outside, and sticking solely with that title.","rel":"","context":"In "Employment Ads"","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1697,"url":"http:\/\/selectmetrix.com\/blogs\/2008\/08\/you-wont-last-long\/","url_meta":{"origin":837,"position":1},"title":"You Won’t Last Long","author":"Derrick Moe","date":"August 8, 2008","format":false,"excerpt":"I just read a sales ad with this position title: Disposable Sales Representative The context of the position makes sense when you read the entire ad (food service industry), but I would think the title could some serious tweaking. Can you imagine handing a business card to a prospect that\u2026","rel":"","context":"In "Employment Ads"","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":675,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/02\/sales-or-customer-service\/","url_meta":{"origin":837,"position":2},"title":"Sales OR Customer Service","author":"Derrick Moe","date":"February 19, 2007","format":false,"excerpt":"An ad continues to run for a specific sales position in our backyard that defines the job as an outside sales person, Account Executive and requires 25% travel. Yet the title of the ad is Sales\/Customer Service. These two positions are almost mutually exclusive of each other. There are few\u2026","rel":"","context":"In "Employment Ads"","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":824,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/04\/titles-equal-opens\/","url_meta":{"origin":837,"position":3},"title":"Titles Equal Opens","author":"Derrick Moe","date":"April 16, 2007","format":false,"excerpt":"We've had a very busy Q1 which has led to many sales positions for which we are actively sourcing right now.\u00a0 Hence, sourcing is foremost on our minds.\u00a0 We are not part of the \"anti-online job boards\" crowd.\u00a0 We actually find the boards to be quite efficient and effective for\u2026","rel":"","context":"In "Employment Ads"","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":436,"url":"http:\/\/selectmetrix.com\/blogs\/2006\/11\/when-sales-job-postings-go-bad\/","url_meta":{"origin":837,"position":4},"title":"When Sales Job Postings Go Bad","author":"Derrick Moe","date":"November 11, 2006","format":false,"excerpt":"We keep an eye on the sales employment ads so we are informed of trends in the market. I came across an ad that was innocuous enough in its title. Then I read the opening sentence: This is a job in our Customer Service Department that can lead to an\u2026","rel":"","context":"In "Hiring"","block_context":{"text":"Hiring","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1232,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/10\/title-troubles\/","url_meta":{"origin":837,"position":5},"title":"Title Troubles","author":"Derrick Moe","date":"October 11, 2007","format":false,"excerpt":"Part of our service to our customers is to help them write an effective offer letter to their top candidate. We adjust some words based on the candidate's style, motivations and rewards to make the offer talk more directly to their preferences. One thing crossed my mind recently in regards\u2026","rel":"","context":"In "Hiring Salespeople"","block_context":{"text":"Hiring Salespeople","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/hiring-salespeople\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/837","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/comments?post=837"}],"version-history":[{"count":0,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/837\/revisions"}],"wp:attachment":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/media?parent=837"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/categories?post=837"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/tags?post=837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}