{"id":763,"date":"2007-03-21T08:14:21","date_gmt":"2007-03-21T13:14:21","guid":{"rendered":"http:\/\/selectmetrix.com\/blogs\/2007\/03\/changing-bait\/"},"modified":"2007-03-21T08:14:48","modified_gmt":"2007-03-21T13:14:48","slug":"changing-bait","status":"publish","type":"post","link":"http:\/\/selectmetrix.com\/blogs\/2007\/03\/changing-bait\/","title":{"rendered":"Changing Bait"},"content":{"rendered":"<p>Here is an article from Selling Power that is spot on &#8211; <a target=\"_blank\" href=\"http:\/\/www.sellingpower.com\/html_newsletter\/article.asp?NLid=10&amp;Layout_ID=622&amp;ARTid=2841&amp;nDate=March+14%2C+2007\">Fishing for Recruits?<\/a><\/p>\n<blockquote><p>The first step, says Silverman, is to get creative with your titles. &#8220;You can write a great job description, but if it&#8217;s buried under a boring title such as &#8216;Account Manager,&#8217; no one is going to click on it. A good title [like a good headline] is going to create a call to action.<\/p><\/blockquote>\n<p>He&#8217;s right.  The days of counting words, employment ad shorthand and simple position titles are gone.  I still see companies using this approach as I stated in a <a target=\"_blank\" href=\"http:\/\/selectmetrix.com\/blogs\/2007\/03\/improving-job-ads\/\">previous post<\/a>.  Stop now and make the adjustments.  The only part of an ad the candidate will see is the title so it best be strong and distinctive.<\/p>\n<p>Finally, some excellent questions from the article to help focus your ad towards the right candidate.  Remember, the strongest candidates should see themselves in the ad.<\/p>\n<blockquote><p>&#8220;What is the job&#8217;s primary purpose or contribution to the department or organization?<br \/>\nWhat are the essential duties and responsibilities?<br \/>\nWhat are the all important aspects of the job?<br \/>\nAre they performed daily, weekly, monthly, or annually?<br \/>\nThink about what is necessary to the job \u20ac\u201c is it really a bachelor&#8217;s degree?<br \/>\nHow will the candidate be challenged on the job?<br \/>\nWhat does the company want them to accomplish? Is it realistic? Has it been done?<br \/>\nMost important, what&#8217;s in it for the candidates?&#8221;<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Here is an article from Selling Power that is spot on &#8211; Fishing for Recruits? The first step, says Silverman, is to get creative with your titles. &#8220;You can write a great job description, but if it&#8217;s buried under a boring title such as &#8216;Account Manager,&#8217; no one is going to click on it. A good title [like a good headline] is going to create a call to action. He&#8217;s right. The days of counting words, employment ad shorthand and simple position titles are gone. I still see companies using this approach as I stated in a previous post. Stop now and make the adjustments. The only part of an&hellip; <a class=\"read-more\" href=\"http:\/\/selectmetrix.com\/blogs\/2007\/03\/changing-bait\/\">Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[26,16],"tags":[],"class_list":["post-763","post","type-post","status-publish","format-standard","hentry","category-employment-ads","category-hiring-salespeople"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Oho-cj","jetpack-related-posts":[{"id":229,"url":"http:\/\/selectmetrix.com\/blogs\/2006\/08\/job-titles-attract-workers\/","url_meta":{"origin":763,"position":0},"title":"Job Titles Attract Workers","author":"Lee Fratzke","date":"August 12, 2006","format":false,"excerpt":"I read a recent newsletter article from Ragan's Management Resources titled \"Use job titles to attract and reward workers\" (sorry, no link available). The president of a service company ran an experiement. He offered job candidates a choice between having the title of \"sales manager\" or the title of \"salesperson\"\u2026","rel":"","context":"In &quot;Hiring&quot;","block_context":{"text":"Hiring","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1818,"url":"http:\/\/selectmetrix.com\/blogs\/2008\/12\/funny-job-ad-titles\/","url_meta":{"origin":763,"position":1},"title":"Funny Job Ad Titles","author":"Lee Fratzke","date":"December 5, 2008","format":false,"excerpt":"I\u00a0recently stumbled across this\u00a0article and blog - 51 Funny Craigslist Job Titles and Listings.\u00a0 Now sometimes a catchy title may catch a candidate's eye, but most of the time you\u00a0run the risk of not\u00a0being taken seriously.\u00a0 Here are a couple that I thought were rather good: Attractive, Busy Professional Seeks\u2026","rel":"","context":"In &quot;Anecdotes&quot;","block_context":{"text":"Anecdotes","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/anecdotes\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":824,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/04\/titles-equal-opens\/","url_meta":{"origin":763,"position":2},"title":"Titles Equal Opens","author":"Derrick Moe","date":"April 16, 2007","format":false,"excerpt":"We've had a very busy Q1 which has led to many sales positions for which we are actively sourcing right now.\u00a0 Hence, sourcing is foremost on our minds.\u00a0 We are not part of the \"anti-online job boards\" crowd.\u00a0 We actually find the boards to be quite efficient and effective for\u2026","rel":"","context":"In &quot;Employment Ads&quot;","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1997,"url":"http:\/\/selectmetrix.com\/blogs\/2009\/04\/customers-are-pigs\/","url_meta":{"origin":763,"position":3},"title":"Customers Are Pigs","author":"Derrick Moe","date":"April 8, 2009","format":false,"excerpt":"I have a new favorite title for a sales ad: Territory Manager, Swine-Minnesota I\u2019m not making that up, it is an actual title.\u00a0 This seems remedial, but employment ad titles do matter.\u00a0 Most of us remember the days of looking at ads in a paper where space was limited and\u2026","rel":"","context":"In &quot;Anecdotes&quot;","block_context":{"text":"Anecdotes","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/anecdotes\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":675,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/02\/sales-or-customer-service\/","url_meta":{"origin":763,"position":4},"title":"Sales OR Customer Service","author":"Derrick Moe","date":"February 19, 2007","format":false,"excerpt":"An ad continues to run for a specific sales position in our backyard that defines the job as an outside sales person, Account Executive and requires 25% travel. Yet the title of the ad is Sales\/Customer Service. These two positions are almost mutually exclusive of each other. There are few\u2026","rel":"","context":"In &quot;Employment Ads&quot;","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":837,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/04\/title-interpretation\/","url_meta":{"origin":763,"position":5},"title":"Title Interpretation","author":"Derrick Moe","date":"April 19, 2007","format":false,"excerpt":"Just read this title for a sales position: Major Regional Account Sales Representative That almost reads like the author was attempting to stuff keywords into the position's title. As you know, I am finicky about titles since they are so important for online ads. Here is my first impression of\u2026","rel":"","context":"In &quot;Employment Ads&quot;","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/763","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/comments?post=763"}],"version-history":[{"count":0,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/763\/revisions"}],"wp:attachment":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/media?parent=763"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/categories?post=763"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/tags?post=763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<!-- WP Super Cache is installed but broken. The path to wp-cache-phase1.php in wp-content/advanced-cache.php must be fixed! -->