{"id":717,"date":"2007-03-03T15:23:46","date_gmt":"2007-03-03T21:23:46","guid":{"rendered":"http:\/\/selectmetrix.com\/blogs\/2007\/03\/a-creative-employment-ad\/"},"modified":"2007-03-03T15:23:47","modified_gmt":"2007-03-03T21:23:47","slug":"a-creative-employment-ad","status":"publish","type":"post","link":"http:\/\/selectmetrix.com\/blogs\/2007\/03\/a-creative-employment-ad\/","title":{"rendered":"A Creative Employment Ad"},"content":{"rendered":"<p>From <a href=\"http:\/\/poynter.org\/column.asp?id=31&amp;aid=119048\" target=\"_blank\">Poynteronline blog<\/a> (hat tip to <a href=\"http:\/\/hiddenbusinesstreasures.wordpress.com\/\" target=\"_blank\">Michael Benidt<\/a>):<\/p>\n<blockquote>\n<p>The Roanoke (VA) Times is looking for a new executive editor &#8212; and it looks like they&#8217;re serious about recruiting someone fun, creative, and online savvy. They&#8217;ve published an extensive and impressive <a href=\"http:\/\/www.roanoke.com\/editorjob\/interactive.html\">multimedia recruitment ad<\/a>.<\/p>\n<\/blockquote>\n<p>This ad is quite creative and obviously an attempt at creating a viral ad campaign and one that I suspect will be successful.&nbsp; I was commenting on this ad with Michael in regards to one of our <a href=\"http:\/\/selectmetrix.com\/blogs\/2007\/02\/the-allure-of-someone-better\/\" target=\"_blank\">previous posts<\/a> and&nbsp; I think this viral approach is a strong play by a newspaper.&nbsp; The newspaper industry, as a whole, has been behind the curve when it comes to the changing world of technology and reader&#8217;s habits.&nbsp; If there is any doubt, simply look at their subscriptions which are sharply declining.<\/p>\n<p>My first impression of the Roanoke Times is that they are not&nbsp;the stereotypical newspaper &#8211; they appear to be far more modern.&nbsp; Well done and entertaining.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From Poynteronline blog (hat tip to Michael Benidt): The Roanoke (VA) Times is looking for a new executive editor &#8212; and it looks like they&#8217;re serious about recruiting someone fun, creative, and online savvy. They&#8217;ve published an extensive and impressive multimedia recruitment ad. This ad is quite creative and obviously an attempt at creating a viral ad campaign and one that I suspect will be successful.&nbsp; I was commenting on this ad with Michael in regards to one of our previous posts and&nbsp; I think this viral approach is a strong play by a newspaper.&nbsp; The newspaper industry, as a whole, has been behind the curve when it comes to&hellip; <a class=\"read-more\" href=\"http:\/\/selectmetrix.com\/blogs\/2007\/03\/a-creative-employment-ad\/\">Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[26],"tags":[],"class_list":["post-717","post","type-post","status-publish","format-standard","hentry","category-employment-ads"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Oho-bz","jetpack-related-posts":[{"id":2186,"url":"http:\/\/selectmetrix.com\/blogs\/2009\/12\/newspaper-meet-the-dodo\/","url_meta":{"origin":717,"position":0},"title":"Newspaper Meet The Dodo","author":"Derrick Moe","date":"December 1, 2009","format":false,"excerpt":"This is an advice column from the Selling Power archives: E. Kinds of ads. Classified ads are found in the help wanted section of the newspaper, organized on the basis of occupation or industry and often alphabetized by the first word of the ad. Display ads have special borders with\u2026","rel":"","context":"In &quot;Employment Ads&quot;","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":457,"url":"http:\/\/selectmetrix.com\/blogs\/2006\/11\/where-to-find-your-next-job\/","url_meta":{"origin":717,"position":1},"title":"Where to Find Your Next Job","author":"Lee Fratzke","date":"November 22, 2006","format":false,"excerpt":"WEDDLE recently surveyed visitors to their website and asked where they expected to find their next job. A total of 1,270 people participated in the survey. Here is where those surveyed thought they would find their next job: 57.6% Responding to an ad posted on an Internet job board 16.8%\u2026","rel":"","context":"In &quot;Hiring&quot;","block_context":{"text":"Hiring","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":763,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/03\/changing-bait\/","url_meta":{"origin":717,"position":2},"title":"Changing Bait","author":"Derrick Moe","date":"March 21, 2007","format":false,"excerpt":"Here is an article from Selling Power that is spot on - Fishing for Recruits? The first step, says Silverman, is to get creative with your titles. \"You can write a great job description, but if it's buried under a boring title such as 'Account Manager,' no one is going\u2026","rel":"","context":"In &quot;Employment Ads&quot;","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":748,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/03\/job-board-convergence\/","url_meta":{"origin":717,"position":3},"title":"Job Board Convergence","author":"Derrick Moe","date":"March 14, 2007","format":false,"excerpt":"Monster Pairs With Tech Company to Increase Newspaper Ties: Under the deal, newspapers using Adicio's service will have several options to increase their ties with Monster, including having their own employment ads co-listed in Monster's database and giving online advertisers an easy way to buy print ads in the paper.\u2026","rel":"","context":"In &quot;Employment Ads&quot;","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":991,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/06\/newspapers-circling-the-drain\/","url_meta":{"origin":717,"position":4},"title":"Newspapers Circling The Drain","author":"Derrick Moe","date":"June 8, 2007","format":false,"excerpt":"Toby Dayton at Diggings has a remarkable study regarding regional newspapers and their use of online employment ads in conjunction with printed employment ads.\u00a0 I posted\u00a0earlier this\u00a0week that I do not understand why some hiring companies continue to view the newspaper as the top option for ad placement.\u00a0 It isn't.\u00a0\u2026","rel":"","context":"In &quot;Employment Ads&quot;","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/selectmetrix.com\/blogs\/wp-content\/uploads\/2007\/06\/windowslivewriter7b01e0cb08f3-71b2down-the-drain3.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1391,"url":"http:\/\/selectmetrix.com\/blogs\/2008\/01\/the-new-newspaper\/","url_meta":{"origin":717,"position":5},"title":"The New Newspaper","author":"Derrick Moe","date":"January 25, 2008","format":false,"excerpt":"Newspaper subscriptions are plummeting and have been for some time.\u00a0 I think it is pretty clear that this trend is going to continue as newspapers struggle to redefine their product. The future for them appears to be online according to Media Daily News: WHILE THEIR PRINT EDITIONS CONTINUED to slide,\u2026","rel":"","context":"In &quot;Employment Ads&quot;","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/717","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/comments?post=717"}],"version-history":[{"count":0,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/717\/revisions"}],"wp:attachment":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/media?parent=717"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/categories?post=717"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/tags?post=717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<!-- WP Super Cache is installed but broken. 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