{"id":610,"date":"2007-01-26T11:54:07","date_gmt":"2007-01-26T17:54:07","guid":{"rendered":"http:\/\/selectmetrix.com\/blogs\/2007\/01\/selling-with-brand-power\/"},"modified":"2007-01-26T11:54:47","modified_gmt":"2007-01-26T17:54:47","slug":"selling-with-brand-power","status":"publish","type":"post","link":"http:\/\/selectmetrix.com\/blogs\/2007\/01\/selling-with-brand-power\/","title":{"rendered":"Selling With Brand Power"},"content":{"rendered":"

First, a Foxnews.com article – Tech Companies Top Survey of Most Influential Brands<\/a> with this ranking:<\/p>\n

\n
    \n
  1. Google<\/li>\n
  2. Apple<\/li>\n
  3. YouTube<\/li>\n
  4. Wikipedia<\/li>\n
  5. Starbucks<\/li>\n<\/ol>\n<\/blockquote>\n

    Now the lesson we have learned over time – salespeople whom sell for the market\/brand leader often have difficulty moving to a company in the same market with less market share. This fact has played out time and again. The issue is simple, when you sell for a market leader, getting sales appointments is never as difficult as selling for a mom & pop competitor.<\/p>\n

    Hiring companies often think they have scored a coup by hiring a salesperson from the 800lbs. gorilla in their market. Most times, these salespeople are gone within a year once the difficulties of prospecting with a lesser-known company name becomes apparent.<\/p>\n","protected":false},"excerpt":{"rendered":"

    First, a Foxnews.com article – Tech Companies Top Survey of Most Influential Brands with this ranking: Google Apple YouTube Wikipedia Starbucks Now the lesson we have learned over time – salespeople whom sell for the market\/brand leader often have difficulty moving to a company in the same market with less market share. This fact has played out time and again. The issue is simple, when you sell for a market leader, getting sales appointments is never as difficult as selling for a mom & pop competitor. Hiring companies often think they have scored a coup by hiring a salesperson from the 800lbs. gorilla in their market. Most times, these salespeople… Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[16,9],"tags":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Oho-9Q","jetpack-related-posts":[],"_links":{"self":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/610"}],"collection":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/comments?post=610"}],"version-history":[{"count":0,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/610\/revisions"}],"wp:attachment":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/media?parent=610"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/categories?post=610"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/tags?post=610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}