{"id":608,"date":"2007-01-26T06:44:06","date_gmt":"2007-01-26T12:44:06","guid":{"rendered":"http:\/\/selectmetrix.com\/blogs\/2007\/01\/sales-ads-gone-wrong\/"},"modified":"2007-01-26T06:44:50","modified_gmt":"2007-01-26T12:44:50","slug":"sales-ads-gone-wrong","status":"publish","type":"post","link":"http:\/\/selectmetrix.com\/blogs\/2007\/01\/sales-ads-gone-wrong\/","title":{"rendered":"Sales Ads Gone Wrong"},"content":{"rendered":"<p>I just read a sales ad for an Account Executive that was <strong>85 lines long<\/strong>. The font size was 8pt! The competencies section along covered 16 different topics.<\/p>\n<p>Don&#8217;t do this with a sales ad. I realize there are many people who want to be thorough, but this level of detail is extreme overkill. A couple of years ago we wrote an <a href=\"http:\/\/www.selectmetrix.com\/Newsletters\/2005\/2005_Feb_3.html\" target=\"_blank\">article in our newsletter<\/a> describing the basic layout for an effective sales ad. We have tweaked the format slightly by adding a &#8220;Job Rewards&#8221; section to better explain the rewards offered for success in the role. One thing we should have added was don&#8217;t write 85 line ads!<\/p>\n<p>To paraphrase Mark Twain, &#8220;I&#8217;d write you a shorter ad, but I haven&#8217;t the time.&#8221; Take the time.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I just read a sales ad for an Account Executive that was 85 lines long. The font size was 8pt! The competencies section along covered 16 different topics. Don&#8217;t do this with a sales ad. I realize there are many people who want to be thorough, but this level of detail is extreme overkill. A couple of years ago we wrote an article in our newsletter describing the basic layout for an effective sales ad. We have tweaked the format slightly by adding a &#8220;Job Rewards&#8221; section to better explain the rewards offered for success in the role. One thing we should have added was don&#8217;t write 85 line ads!&hellip; <a class=\"read-more\" href=\"http:\/\/selectmetrix.com\/blogs\/2007\/01\/sales-ads-gone-wrong\/\">Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[26,16],"tags":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Oho-9O","jetpack-related-posts":[],"_links":{"self":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/608"}],"collection":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/comments?post=608"}],"version-history":[{"count":0,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/608\/revisions"}],"wp:attachment":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/media?parent=608"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/categories?post=608"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/tags?post=608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<!-- WP Super Cache is installed but broken. The path to wp-cache-phase1.php in wp-content/advanced-cache.php must be fixed! -->