{"id":541,"date":"2007-01-03T11:10:05","date_gmt":"2007-01-03T17:10:05","guid":{"rendered":"http:\/\/selectmetrix.com\/blogs\/2007\/01\/january-is-active\/"},"modified":"2007-01-03T11:10:27","modified_gmt":"2007-01-03T17:10:27","slug":"january-is-active","status":"publish","type":"post","link":"http:\/\/selectmetrix.com\/blogs\/2007\/01\/january-is-active\/","title":{"rendered":"January Is Active"},"content":{"rendered":"<p>From a promotional email from CareerBuilder.com:<\/p>\n<blockquote><p>Last year, job searches on CareerBuilder.com <strong>increased by over 60% in January<\/strong>, breaking all previous job search records.<\/p><\/blockquote>\n<p>Obviously, CareerBuilder is trying to sell employment ads, but the quoted statistic is remarkable.<\/p>\n<p>We hear people complain about finding talented salespeople using the big online boards but we have consistent success with them. The boards may be a problem for some positions, but I don&#8217;t think that is the common cause. From what I see, many companies post ads that are . . . well, atrocious.<\/p>\n<p>Here&#8217;s my Minnesotan view on it: Imagine you are on a large lake that is renowned for good fishing. Now let&#8217;s say you don&#8217;t catch any fish, or at least keepers, for an entire week. You could state that there are no keeper fish in that large lake, but few people would believe that statement. My initial questions to you would be, what bait were you using? What other bait did you try?<\/p>\n<p>See, too often we encounter HR departments that have written a job description based on their internal criteria. That job description (which reads like technical instructions to a mechanical assembly) is then posted on a job board resulting in a flood of misaligned resumes in somebody&#8217;s inbox. Granted, there are automated responders on the major boards so you will receive some completely unqualified resumes. But the quality of response is directly proportional to the quality of the ad.<\/p>\n<p>If you want to attract the right sales candidates, you have to write the ad so that they see themselves in the ad. The best approach is to outline the parameters of a typical sale and describe the skills and aptitudes needed to succeed in that sale. A brief description of the compensation plan is also a requirement. However, it is unwise to go into great detail about all of the rewards the salesperson will receive if they land the position. That information will enter the equation at the appropriate time in your hiring process &#8211; and hopefully the strong candidate will use their qualifying skills to discover it.<\/p>\n<p>For more specific information, <a href=\"http:\/\/www.selectmetrix.com\/Newsletters\/2005\/2005_Feb_3.html\" target=\"_blank\">please read this article from our newsletter<\/a>. The article is from 2 years ago, but the principles are still effective today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From a promotional email from CareerBuilder.com: Last year, job searches on CareerBuilder.com increased by over 60% in January, breaking all previous job search records. Obviously, CareerBuilder is trying to sell employment ads, but the quoted statistic is remarkable. We hear people complain about finding talented salespeople using the big online boards but we have consistent success with them. The boards may be a problem for some positions, but I don&#8217;t think that is the common cause. From what I see, many companies post ads that are . . . well, atrocious. Here&#8217;s my Minnesotan view on it: Imagine you are on a large lake that is renowned for good fishing.&hellip; <a class=\"read-more\" href=\"http:\/\/selectmetrix.com\/blogs\/2007\/01\/january-is-active\/\">Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[16,15,5],"tags":[],"class_list":["post-541","post","type-post","status-publish","format-standard","hentry","category-hiring-salespeople","category-sourcing","category-trends"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Oho-8J","jetpack-related-posts":[{"id":2146,"url":"http:\/\/selectmetrix.com\/blogs\/2009\/10\/decline-of-the-dinosaur-boards\/","url_meta":{"origin":541,"position":0},"title":"Decline Of The Dinosaur Boards","author":"Derrick Moe","date":"October 26, 2009","format":false,"excerpt":"Here is a job title of a job posting I read this morning on one of the 2 large boards: SECRET CASH LOOPHOLE Here is the opening line of the ad: EARN AN EXTRA $1,000 a Week Working Less Than an Hour a Day, or $500 a Day Working 2-3\u2026","rel":"","context":"In &quot;Employment Ads&quot;","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1666,"url":"http:\/\/selectmetrix.com\/blogs\/2008\/07\/the-migration-to-niche-job-boards\/","url_meta":{"origin":541,"position":1},"title":"The Migration To Niche Job Boards","author":"Lee Fratzke","date":"July 17, 2008","format":false,"excerpt":"One of the points we always push when it comes to sourcing is to use multiple channels that still includes online job boards.\u00a0\u00a0In fact we use them during our sourcing efforts, however if you talk to other recruiters you will probably hear that running ads on the boards will only\u2026","rel":"","context":"In &quot;Employment Ads&quot;","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":111,"url":"http:\/\/selectmetrix.com\/blogs\/2006\/06\/job-postings-rewards-databases\/","url_meta":{"origin":541,"position":2},"title":"Job Postings, Rewards &#038; Databases","author":"Lee Fratzke","date":"June 19, 2006","format":false,"excerpt":"Careerbuilder.com in their Small Business Advisor Section has a great article that takes you step-by-step in posting an effective online ad. As is to be expected, the article is specifically written to CareerBuilder's site specifications. The information is still valuable and can be used to effectively write an ad for\u2026","rel":"","context":"In &quot;Hiring&quot;","block_context":{"text":"Hiring","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1431,"url":"http:\/\/selectmetrix.com\/blogs\/2008\/02\/50000-job-boards\/","url_meta":{"origin":541,"position":3},"title":"50,000 Job Boards","author":"Derrick Moe","date":"February 21, 2008","format":false,"excerpt":"Honestly, that is the number of online job boards according to Peter Weddle in this Wall Street Journal article.\u00a0 I had no idea.\u00a0 Some perspective from the article: About 2,000 new job boards have launched annually since 2000, and there are currently about 50,000, says Peter Weddle, chief executive officer\u2026","rel":"","context":"In &quot;Hiring&quot;","block_context":{"text":"Hiring","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":554,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/01\/what-you-need\/","url_meta":{"origin":541,"position":4},"title":"What You Need","author":"Derrick Moe","date":"January 8, 2007","format":false,"excerpt":"If you have read The Hire Sense for any length of time, you know that we are consistently reading sales employment ads looking for strong formats. Unfortunately, the majority of our reading reveals poorly constructed ads. I personally believe these ads are the starting point for companies who end up\u2026","rel":"","context":"In &quot;Employment Ads&quot;","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":26,"url":"http:\/\/selectmetrix.com\/blogs\/2006\/05\/passive-candidates\/","url_meta":{"origin":541,"position":5},"title":"Passive Candidates","author":"Derrick Moe","date":"May 14, 2006","format":false,"excerpt":"Will Passive Job Seekers Apply to Your Job? from CareerBuilder reads as an infomercial, but there are some usable data points in the first few paragraphs. Active vs. passive candidates is a subject that merits more discussion. The changing landscape of the 21st century is moving all candidates towards the\u2026","rel":"","context":"In &quot;Hiring&quot;","block_context":{"text":"Hiring","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/541","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/comments?post=541"}],"version-history":[{"count":0,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/541\/revisions"}],"wp:attachment":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/media?parent=541"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/categories?post=541"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/tags?post=541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<!-- WP Super Cache is installed but broken. 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