{"id":481,"date":"2006-12-06T08:02:01","date_gmt":"2006-12-06T14:02:01","guid":{"rendered":"http:\/\/selectmetrix.com\/blogs\/?p=481"},"modified":"2006-12-06T08:02:48","modified_gmt":"2006-12-06T14:02:48","slug":"employment-ads-what-not-to-do","status":"publish","type":"post","link":"http:\/\/selectmetrix.com\/blogs\/2006\/12\/employment-ads-what-not-to-do\/","title":{"rendered":"Employment Ads &#8211; What Not To Do"},"content":{"rendered":"<p>I just read a detailed employment ad for a sales position that made me cringe. The ad has <strong>34 bullet points<\/strong> describing everything from the company culture to job responsibilities to candidate qualifications. Too much, too long, to detailed. I read it and thought how will they be able to tell if a sales candidate can qualify? Every possible piece of information is in the ad.<\/p>\n<p>Then I read the last sentence of the ad:<\/p>\n<blockquote><p>No calls please.<\/p><\/blockquote>\n<p>Those 3 words should never appear in a sales employment ad.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I just read a detailed employment ad for a sales position that made me cringe. The ad has 34 bullet points describing everything from the company culture to job responsibilities to candidate qualifications. Too much, too long, to detailed. I read it and thought how will they be able to tell if a sales candidate can qualify? Every possible piece of information is in the ad. Then I read the last sentence of the ad: No calls please. Those 3 words should never appear in a sales employment ad.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[2,16,15],"tags":[],"class_list":["post-481","post","type-post","status-publish","format-standard","hentry","category-hiring","category-hiring-salespeople","category-sourcing"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Oho-7L","jetpack-related-posts":[{"id":2199,"url":"http:\/\/selectmetrix.com\/blogs\/2009\/12\/swamped-by-applicants\/","url_meta":{"origin":481,"position":0},"title":"Swamped By Applicants","author":"Derrick Moe","date":"December 15, 2009","format":false,"excerpt":"I am hearing more discussions about incredibly large responses to sales job postings in this present economy.\u00a0 Some of the companies I talk to are overwhelmed by the sheer numbers of resumes they receive.\u00a0 I went back to look at an old article we wrote back in 2005 when the\u2026","rel":"","context":"In &quot;Hiring Salespeople&quot;","block_context":{"text":"Hiring Salespeople","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/hiring-salespeople\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1656,"url":"http:\/\/selectmetrix.com\/blogs\/2008\/07\/tightening-the-ad\/","url_meta":{"origin":481,"position":1},"title":"Tightening The Ad","author":"Derrick Moe","date":"July 11, 2008","format":false,"excerpt":"I've been reading through many sales employment ads recently and am seeing a trend - the ads are written tighter.\u00a0 A couple of examples: -Minimum of 5 years of related public accounting and\/or corporate sales -A minimum of two years\u2019 business development experience in a pharmaceutical and\/or CRO biotechnology, or\u2026","rel":"","context":"In &quot;Economy&quot;","block_context":{"text":"Economy","link":"http:\/\/selectmetrix.com\/blogs\/category\/economy\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2194,"url":"http:\/\/selectmetrix.com\/blogs\/2009\/12\/a-forecasted-position\/","url_meta":{"origin":481,"position":2},"title":"A Forecasted Position","author":"Derrick Moe","date":"December 9, 2009","format":false,"excerpt":"Here is an ad item I have not seen before: **** is A Forecast Positing for Minneapolis, MN area *** Do you get the feeling that line was an internal communication?\u00a0 With a spelling error?\u00a0 Whatever the reason, it single-handedly derails the ad\u2026and wastes the money spent on it.\u00a0 Any\u2026","rel":"","context":"In &quot;Employment Ads&quot;","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2048,"url":"http:\/\/selectmetrix.com\/blogs\/2009\/06\/write-it-dont-hide-it\/","url_meta":{"origin":481,"position":3},"title":"Write It Don&rsquo;t Hide It","author":"Derrick Moe","date":"June 10, 2009","format":false,"excerpt":"There seems to be some ethereal ad writing of late that I am not certain I understand.\u00a0 I read a sales manager ad this morning that was written by a recruiting company for their client.\u00a0 Here is the \u201cJob Requirements\u201d section: All sales will be direct at this time. What?\u00a0\u2026","rel":"","context":"In &quot;Employment Ads&quot;","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1633,"url":"http:\/\/selectmetrix.com\/blogs\/2008\/06\/run-the-spell-check\/","url_meta":{"origin":481,"position":4},"title":"Run The Spell Check","author":"Derrick Moe","date":"June 26, 2008","format":false,"excerpt":"This job summary is from a sales ad for a FORTUNE 500 company: Job Summary Responsible for developing and maintaining customer relationships within the transportatin industry. Is that unbelievable?\u00a0 The irony here is that this company probably holds candidate resumes to a higher standard than their own ad.\u00a0 One other\u2026","rel":"","context":"In &quot;Anecdotes&quot;","block_context":{"text":"Anecdotes","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/anecdotes\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2103,"url":"http:\/\/selectmetrix.com\/blogs\/2009\/09\/twice-the-fun\/","url_meta":{"origin":481,"position":5},"title":"Twice The Fun","author":"Derrick Moe","date":"September 10, 2009","format":false,"excerpt":"Here\u2019s a headscratcher from an ad I read today, Sept. 10: On September 30, 2009, ABC Company will be upgrading the technology we use to receive job applications. Due to the upgrade, you will be asked to reapply to any jobs you have bid on. Any job applications, resumes, and\/or\u2026","rel":"","context":"In &quot;Employment Ads&quot;","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/481","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/comments?post=481"}],"version-history":[{"count":0,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/481\/revisions"}],"wp:attachment":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/media?parent=481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/categories?post=481"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/tags?post=481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<!-- WP Super Cache is installed but broken. 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