{"id":449,"date":"2006-11-20T09:26:23","date_gmt":"2006-11-20T15:26:23","guid":{"rendered":"http:\/\/selectmetrix.com\/blogs\/?p=449"},"modified":"2006-11-20T09:26:42","modified_gmt":"2006-11-20T15:26:42","slug":"yahoo-and-the-newspapers","status":"publish","type":"post","link":"http:\/\/selectmetrix.com\/blogs\/2006\/11\/yahoo-and-the-newspapers\/","title":{"rendered":"Yahoo and the Newspapers"},"content":{"rendered":"<p>Here is an interesting development &#8211; <a href=\"http:\/\/www.twincities.com\/mld\/twincities\/business\/16056262.htm?source=rss&#038;channel=twincities_business\" target=\"_blank\">Newspapers will partner with Yahoo<\/a>. I find it surprising that we are quickly approaching 2007 and the antique newspapers are finally making a serious adjustment towards an online focus. The dinosaurs of the newspaper industry may have made the move too late &#8211; it is hard to say. The younger generations are <em>not<\/em> newspaper readers. Instead, they consume their news in an electronic format.  Suffice to say, it is a move in the <em>right<\/em> direction.<\/p>\n<p>One piece of information stands out for our business:<\/p>\n<blockquote><p>The consortium said its first move would be to bolster Yahoo&#8217;s HotJobs online classified service, allowing advertisers to post job listings in newspapers, on newspaper Web sites and on the Yahoo network.<\/p><\/blockquote>\n<p>We have dabbled with HotJobs in the past, but we have not had much success with their online job board. Their impending tie-in with the newspaper postings will cause us to give them a second look. The newspapers tend to have strong local brands for employment ads and can be effective for city-focused sourcing. I would say this aspect of the agreement will surely bolster both the local newspapers employment ad revenue and HotJobs&#8217; overall effectiveness in competing with Monster.com and CareerBuilder.com.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here is an interesting development &#8211; Newspapers will partner with Yahoo. I find it surprising that we are quickly approaching 2007 and the antique newspapers are finally making a serious adjustment towards an online focus. The dinosaurs of the newspaper industry may have made the move too late &#8211; it is hard to say. The younger generations are not newspaper readers. Instead, they consume their news in an electronic format. Suffice to say, it is a move in the right direction. One piece of information stands out for our business: The consortium said its first move would be to bolster Yahoo&#8217;s HotJobs online classified service, allowing advertisers to post job&hellip; <a class=\"read-more\" href=\"http:\/\/selectmetrix.com\/blogs\/2006\/11\/yahoo-and-the-newspapers\/\">Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[3,15],"tags":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Oho-7f","jetpack-related-posts":[],"_links":{"self":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/449"}],"collection":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/comments?post=449"}],"version-history":[{"count":0,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/449\/revisions"}],"wp:attachment":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/media?parent=449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/categories?post=449"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/tags?post=449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<!-- WP Super Cache is installed but broken. The path to wp-cache-phase1.php in wp-content/advanced-cache.php must be fixed! -->