{"id":353,"date":"2006-10-10T13:37:54","date_gmt":"2006-10-10T18:37:54","guid":{"rendered":"http:\/\/selectmetrix.com\/blogs\/?p=353"},"modified":"2006-10-10T13:37:11","modified_gmt":"2006-10-10T18:37:11","slug":"candidate-google-thyself","status":"publish","type":"post","link":"http:\/\/selectmetrix.com\/blogs\/2006\/10\/candidate-google-thyself\/","title":{"rendered":"Candidate, Google Thyself"},"content":{"rendered":"

MarketingProfs.com puts out an always interesting enewsletter and this week’s edition is no exception. Have You Been Digitally Dissed?<\/a> starts out as an article about googling yourself since hiring managers are googling you.<\/p>\n

…75%<\/strong> of recruiters google candidates, according to a survey by Execunet.<\/p><\/blockquote>\n
We do. In fact, we posted about this topic back in June<\/a>.<\/p>\n
The article states:<\/p>\n
The moral of the story: Google yourself. It’s called self-googling or ego-surfing and you should be doing it regularly.<\/p><\/blockquote>\n
Here is the point I truly enjoyed – the author, William Arruda, employs this premise in the article:<\/p>\n
If you’re looking to advance in your career, you’ll want to proactively manage your online identity to ensure that you have stellar Google results.<\/p><\/blockquote>\n
A great point for all job seekers. Google is quickly being integrated into standard search activities. The first step for a candidate is to make sure there is no digital dirt floating around in cyberspace regarding them. Arruda’s point is that candidates should take proactive steps to paint their Google results in the best light.<\/p>\n
His suggestions:<\/p>\n
Five Ways to Positively Impact Your Online Profile
\n<\/strong><\/p>\n
\n
Review books<\/strong> relevant to your area of thought leadership and post the reviews on amazon.com and barnesandnoble.com.<\/li>\n
Use technorati.com<\/strong> to find blogs relevant to your area of thought leadership and then regularly post comments to the entries.<\/li>\n
Publish an article<\/strong> on a Web site relevant to your area of expertise. As marketers, you must know of Web sites that accept articles from outside authors (hint: you are on one of those Web sites right now.)<\/li>\n
Build your own Web site.<\/strong> The best way to ensure that your online profile says what you want it to say is to speak for yourself.<\/li>\n
Create a blog.<\/strong> A blog is valuable only if you commit to posting regularly (at least once a week), but it is a great way to demonstrate your knowledge of a particular topic and to connect with others who share your interest.<\/li>\n<\/ol>\n<\/blockquote>\n
Doesn’t that list read like a basic business marketing plan? Those are all sound suggestions and certainly would have a dramatic impact on a hiring manager’s decision process.<\/p>\n","protected":false},"excerpt":{"rendered":"
MarketingProfs.com puts out an always interesting enewsletter and this week’s edition is no exception. Have You Been Digitally Dissed? starts out as an article about googling yourself since hiring managers are googling you. …75% of recruiters google candidates, according to a survey by Execunet. We do. In fact, we posted about this topic back in June. The article states: The moral of the story: Google yourself. It’s called self-googling or ego-surfing and you should be doing it regularly. Here is the point I truly enjoyed – the author, William Arruda, employs this premise in the article: If you’re looking to advance in your career, you’ll want to proactively manage your… Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[2,16,5],"tags":[],"class_list":["post-353","post","type-post","status-publish","format-standard","hentry","category-hiring","category-hiring-salespeople","category-trends"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Oho-5H","jetpack-related-posts":[{"id":441,"url":"http:\/\/selectmetrix.com\/blogs\/2006\/11\/candidates-with-personal-websites\/","url_meta":{"origin":353,"position":0},"title":"Candidates With Personal Websites","author":"Derrick Moe","date":"November 15, 2006","format":false,"excerpt":"We may be early on this topic, but we have seen candidates with personal websites. Now, I must clarify - I'm not talking about MySpace profiles. I am referring to full-fledged, personal, web domains. My initial take on this approach is that it is rife with vanity. But I have\u2026","rel":"","context":"In "Hiring"","block_context":{"text":"Hiring","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":389,"url":"http:\/\/selectmetrix.com\/blogs\/2006\/10\/when-google-hires-people-interview\/","url_meta":{"origin":353,"position":1},"title":"When Google Hires, People Interview","author":"Derrick Moe","date":"October 24, 2006","format":false,"excerpt":"Google Adjusts Hiring Process As Need for New Talent Grows provides a glimpse of the extended hiring process of a suddenly large company. When I write suddenly, I mean this: During the quarter, the company brought in an average of 16 new employees daily, up from 13 the quarter before.\u2026","rel":"","context":"In "Hiring"","block_context":{"text":"Hiring","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2543,"url":"http:\/\/selectmetrix.com\/blogs\/2013\/07\/how-gpas-matter-in-hiring\/","url_meta":{"origin":353,"position":2},"title":"How GPA’s Matter In Hiring","author":"Derrick Moe","date":"July 1, 2013","format":false,"excerpt":"They don\u2019t.\u00a0 That is the conclusion from Google based on their own internal research.\u00a0 Some info from the New York Times article: \u201cOne of the things we\u2019ve seen from all our data crunching is that G.P.A.\u2019s are worthless as a criteria for hiring, and test scores are worthless \u2014 no\u2026","rel":"","context":"In "Hiring"","block_context":{"text":"Hiring","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":610,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/01\/selling-with-brand-power\/","url_meta":{"origin":353,"position":3},"title":"Selling With Brand Power","author":"Derrick Moe","date":"January 26, 2007","format":false,"excerpt":"First, a Foxnews.com article - Tech Companies Top Survey of Most Influential Brands with this ranking: Google Apple YouTube Wikipedia Starbucks Now the lesson we have learned over time - salespeople whom sell for the market\/brand leader often have difficulty moving to a company in the same market with less\u2026","rel":"","context":"In "Hiring Salespeople"","block_context":{"text":"Hiring Salespeople","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/hiring-salespeople\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":749,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/03\/researching-a-candidate-online\/","url_meta":{"origin":353,"position":4},"title":"Researching A Candidate Online","author":"Derrick Moe","date":"March 14, 2007","format":false,"excerpt":"CNNMoney.com offers a fairly innocuous story: Survey: CEOs bullish on better economy. That is always good news and I am bullish along with them. Small and mid-sized companies are optimistic about the U.S. economy's prospects in 2007 on the back of brisk first-quarter sales and increased revenue, according to a\u2026","rel":"","context":"In "Hiring"","block_context":{"text":"Hiring","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1687,"url":"http:\/\/selectmetrix.com\/blogs\/2008\/08\/stupid-candidate-tricks-2\/","url_meta":{"origin":353,"position":5},"title":"Stupid Candidate Tricks","author":"Derrick Moe","date":"August 4, 2008","format":false,"excerpt":"Here is a new one - candidates who use provocative usernames in the online resume submission software.\u00a0 From abcnews.com: ...a candidate who entered his resume in the company's online database -- along with the username \"Sexpig.\" Yeah, what more needs to be said about that one?\u00a0 Well, this is much\u2026","rel":"","context":"In "Anecdotes"","block_context":{"text":"Anecdotes","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/anecdotes\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/comments?post=353"}],"version-history":[{"count":0,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/353\/revisions"}],"wp:attachment":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/media?parent=353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/categories?post=353"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/tags?post=353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}