{"id":304,"date":"2006-09-15T08:59:17","date_gmt":"2006-09-15T13:59:17","guid":{"rendered":"http:\/\/selectmetrix.com\/blogs\/?p=304"},"modified":"2006-09-15T08:59:18","modified_gmt":"2006-09-15T13:59:18","slug":"the-so-what-factor","status":"publish","type":"post","link":"http:\/\/selectmetrix.com\/blogs\/2006\/09\/the-so-what-factor\/","title":{"rendered":"The &#8220;So What?&#8221; Factor"},"content":{"rendered":"<p>I thought I would tie in to the Rock Star&#8217;s post about <a href=\"http:\/\/selectmetrix.com\/blogs\/?p=300\" target=\"_blank\">Attracting the Passive Candidate<\/a>. Let&#8217;s look at it from the other side &#8211; what do candidates have to do to &#8220;be attractive&#8221; to the hiring company.<\/p>\n<p>I was catching up to an <a href=\"http:\/\/feeds.feedburner.com\/~r\/guykawasaki\/Gypm\/~3\/14329898\/so_what_do_i_kn.html\" target=\"_blank\">older post from Guy Kawaski&#8217;s blog<\/a> and something jumped out at me. Guy playfully submitted his email cover and resume for a Yahoo position and allowed these 2 items to be critiqued by a recruiting manager from Yahoo. I thought her analysis was excellent. This part caught my attention:<\/p>\n<blockquote><p>The resume calls out the positions held and a brief description of the responsibilities. What it lacks is the &#8220;<strong>so what<\/strong>.&#8221; What I mean by that is that it needs to call out what the impact\/benefit was to the company when you held those roles. <\/p><\/blockquote>\n<p>As we become innundated with more information in the information age, standing out becomes increasingly more difficult. The &#8220;so what?&#8221; approach is one we use when determining a company&#8217;s value proposition. Whatever your value proposition is today, it should be able to answer the question, so what?<\/p>\n<p>The same principle applies to candidate resumes. If they simply state they grew the territory by 115% . . . so what? It sounds impressive, but what did it do for the company? How did you accomplish such a feat? How did it stack up to other territories?<\/p>\n<p>You get the point. A strong resume speaks to results and their impact within the company in direct details. We see many sales resumes that claim success without defining the impact. If you have read The Hire Sense for any amount of time, you know that we do not place much value on the resume. However, a strong candidate should not overlook the importance of a resume that easily passes the so what test.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I thought I would tie in to the Rock Star&#8217;s post about Attracting the Passive Candidate. Let&#8217;s look at it from the other side &#8211; what do candidates have to do to &#8220;be attractive&#8221; to the hiring company. I was catching up to an older post from Guy Kawaski&#8217;s blog and something jumped out at me. Guy playfully submitted his email cover and resume for a Yahoo position and allowed these 2 items to be critiqued by a recruiting manager from Yahoo. I thought her analysis was excellent. This part caught my attention: The resume calls out the positions held and a brief description of the responsibilities. What it lacks&hellip; <a class=\"read-more\" href=\"http:\/\/selectmetrix.com\/blogs\/2006\/09\/the-so-what-factor\/\">Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[2,13,15],"tags":[],"class_list":["post-304","post","type-post","status-publish","format-standard","hentry","category-hiring","category-resumes","category-sourcing"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Oho-4U","jetpack-related-posts":[{"id":1515,"url":"http:\/\/selectmetrix.com\/blogs\/2008\/04\/scratch-and-sniff-resumes\/","url_meta":{"origin":304,"position":0},"title":"Scratch And Sniff Resumes?","author":"Derrick Moe","date":"April 14, 2008","format":false,"excerpt":"First off, the word \"wacky\" should not be used in any form of writing.\u00a0 Second, this Yahoo Hot Jobs article - Wacky Job-Seeker Stunts - lists some . . . zany gimmicks for attempting to land a marketing\/advertising position: Puts up posters of himself in your company parking lot. Attaches\u2026","rel":"","context":"In &quot;Anecdotes&quot;","block_context":{"text":"Anecdotes","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/anecdotes\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2346,"url":"http:\/\/selectmetrix.com\/blogs\/2010\/06\/hiring-stunts\/","url_meta":{"origin":304,"position":1},"title":"Hiring Stunts","author":"Derrick Moe","date":"June 2, 2010","format":false,"excerpt":"Here is a quick read from Yahoo Hot Jobs about desperate hiring moves from candidates.\u00a0 The examples are entertaining \u2013 I suggest you read the article to see the different extremes some candidates will go to for a job. My favorite line from the article (emphasis mine): Career coach Bettina\u2026","rel":"","context":"In &quot;Hiring&quot;","block_context":{"text":"Hiring","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2518,"url":"http:\/\/selectmetrix.com\/blogs\/2012\/08\/5-tips-for-hiring-a-sales-manager\/","url_meta":{"origin":304,"position":2},"title":"5 Tips For Hiring A Sales Manager","author":"Derrick Moe","date":"August 22, 2012","format":false,"excerpt":"This Selling Power article is a quick, solid read.\u00a0 The 5 tips are all on point with this one being my favorite: 2) Metrics without context. Your candidate noted that his or her team closed $2 million in sales last year. That's great. But what was the quota? What were\u2026","rel":"","context":"In &quot;Hiring&quot;","block_context":{"text":"Hiring","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":861,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/04\/proof-of-thesis-interviewing\/","url_meta":{"origin":304,"position":3},"title":"Proof Of Thesis Interviewing","author":"Derrick Moe","date":"April 30, 2007","format":false,"excerpt":"There is a style of interviewing that we encounter frequently that leads many companies down a hiring path they should avoid.\u00a0 I call it \"Proof of Thesis\" interviewing and here is how it works. The hiring company publishes a job description on a major job board or, heaven forbid, in\u2026","rel":"","context":"In &quot;Hiring&quot;","block_context":{"text":"Hiring","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/selectmetrix.com\/blogs\/wp-content\/uploads\/2007\/04\/windowslivewriterproofofthesisinterviewing-8897thesis-reports-thumb2.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":668,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/02\/the-cocky-resume\/","url_meta":{"origin":304,"position":4},"title":"The Cocky Resume","author":"Derrick Moe","date":"February 16, 2007","format":false,"excerpt":"I just found this cover letter and red flags went off everywhere: College student nearing completion of a Computer Sciences degree looking for a full or part-time entry level position in a technical environment such as software testing, hardware installation, database development, or data entry. Get me secured in your\u2026","rel":"","context":"In &quot;Resumes&quot;","block_context":{"text":"Resumes","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/resumes\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1201,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/09\/what-can-you-learn-from-a-resume\/","url_meta":{"origin":304,"position":5},"title":"What Can You Learn From A Resume?","author":"Derrick Moe","date":"September 25, 2007","format":false,"excerpt":"I've run into this resume issue many times and have realized I may be missing the boat here. When I look at a resume, here is what I believe I can learn: -Work History - Obviously, where they have worked, positions they have held, successes they have achieved, how long\u2026","rel":"","context":"In &quot;Hiring&quot;","block_context":{"text":"Hiring","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/304","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/comments?post=304"}],"version-history":[{"count":0,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/304\/revisions"}],"wp:attachment":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/media?parent=304"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/categories?post=304"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/tags?post=304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<!-- WP Super Cache is installed but broken. 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