{"id":2493,"date":"2011-10-11T13:33:00","date_gmt":"2011-10-11T18:33:00","guid":{"rendered":"http:\/\/selectmetrix.com\/blogs\/2011\/10\/a-shorter-presentation\/"},"modified":"2011-10-11T13:33:00","modified_gmt":"2011-10-11T18:33:00","slug":"a-shorter-presentation","status":"publish","type":"post","link":"http:\/\/selectmetrix.com\/blogs\/2011\/10\/a-shorter-presentation\/","title":{"rendered":"A Shorter Presentation"},"content":{"rendered":"<p>Here is a great, short <a href=\"http:\/\/www.sellingpower.com\/content\/article.php?a=9640\" target=\"_blank\">article from Selling Power<\/a> about an ad agency\u2019s sales call with Steve Jobs at Apple.&#160; A taste of the setup:<\/p>\n<blockquote>\n<p>When Steel and his two partners arrived at Apple, they were met by two senior members of Apple&#8217;s marketing department-employees Jobs had inherited from the former CEO. &quot;Steve&#8217;s running late,&quot; announced one of the executives. &quot;We&#8217;ll get you up-to-speed while we&#8217;re waiting.&quot; And they ushered Steel&#8217;s group into a darkened conference room.<\/p>\n<\/blockquote>\n<p>They droned on for 2 hours as you will read.&#160; The saving point in the article is the second Steve Jobs entered the meeting.&#160; You\u2019ll have to read it to see the marked change in the meeting\/discussion.&#160; There is a good lesson about brevity that should resonate with all salespeople.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here is a great, short article from Selling Power about an ad agency\u2019s sales call with Steve Jobs at Apple.&#160; A taste of the setup: When Steel and his two partners arrived at Apple, they were met by two senior members of Apple&#8217;s marketing department-employees Jobs had inherited from the former CEO. &quot;Steve&#8217;s running late,&quot; announced one of the executives. &quot;We&#8217;ll get you up-to-speed while we&#8217;re waiting.&quot; And they ushered Steel&#8217;s group into a darkened conference room. They droned on for 2 hours as you will read.&#160; The saving point in the article is the second Steve Jobs entered the meeting.&#160; You\u2019ll have to read it to see the marked&hellip; <a class=\"read-more\" href=\"http:\/\/selectmetrix.com\/blogs\/2011\/10\/a-shorter-presentation\/\">Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[14,9],"tags":[1698,903,198,1749,211,1699],"class_list":["post-2493","post","type-post","status-publish","format-standard","hentry","category-communication","category-sales-techniques","tag-apple","tag-communicating","tag-presentation","tag-sales","tag-sales-skill","tag-steve-jobs"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Oho-Ed","jetpack-related-posts":[{"id":1440,"url":"http:\/\/selectmetrix.com\/blogs\/2008\/02\/100-job-boards\/","url_meta":{"origin":2493,"position":0},"title":"100 Job Boards","author":"Derrick Moe","date":"February 26, 2008","format":false,"excerpt":"I received an email from Amy Quinn pointing me to this article - Where the Talent Is: 100 Sites to Find the Elite in Any-Given-Field.\u00a0 This is a comprehensive list of job boards and sites for employers looking to hire in specific fields (sales included). Here are the sales boards\u2026","rel":"","context":"In &quot;Hiring&quot;","block_context":{"text":"Hiring","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1216,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/10\/tales-from-the-sales-manager-crypt\/","url_meta":{"origin":2493,"position":1},"title":"Tales From The Sales Manager Crypt","author":"Derrick Moe","date":"October 3, 2007","format":false,"excerpt":"We have encountered many moronic sales management moves that lead to a dysfunctional sales team.\u00a0 Needless to say, this ManageSmarter.com article - How to Ruin a Sales Force - caught my attention.\u00a0 The bulleted article is well worth the quick read, but let me call out a couple points I\u2026","rel":"","context":"In &quot;Sales Management&quot;","block_context":{"text":"Sales Management","link":"http:\/\/selectmetrix.com\/blogs\/category\/sales-management\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1703,"url":"http:\/\/selectmetrix.com\/blogs\/2008\/08\/2-jobs-in-1\/","url_meta":{"origin":2493,"position":2},"title":"2 Jobs In 1","author":"Derrick Moe","date":"August 12, 2008","format":false,"excerpt":"The Wall Street Journal offers an article about companies combining 2 jobs into 1 and then hiring based on the lower level job.\u00a0 The author explains it better than me: Some job hunters have been encountering a new kind of downsizing: companies that aren't eliminating positions entirely, but are combining\u2026","rel":"","context":"In &quot;Hiring&quot;","block_context":{"text":"Hiring","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":893,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/05\/the-toughest-positions-to-hire\/","url_meta":{"origin":2493,"position":3},"title":"The Toughest Positions To Hire","author":"Derrick Moe","date":"May 7, 2007","format":false,"excerpt":"CareerBuilder.com's article Today's Hardest-to-Fill Jobs lists the top 10 hardest-to-fill jobs.\u00a0 First, a little background: According to a recent survey by recruitment firm Manpower Inc., the answer is no. The survey says 41 percent of U.S. employers are struggling to find qualified job candidates because of a lack of available\u2026","rel":"","context":"In &quot;Hiring Salespeople&quot;","block_context":{"text":"Hiring Salespeople","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/hiring-salespeople\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":935,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/05\/the-selling-ceo\/","url_meta":{"origin":2493,"position":4},"title":"The Selling CEO","author":"Derrick Moe","date":"May 18, 2007","format":false,"excerpt":"CareerJournal.com's Company Leaders Are Spending More Quality Time With Customers covers a timely topic in today's market - CEO's directly involved in the selling process.\u00a0 We have seen this change in our mid-sized customers for the past few years.\u00a0 This article provides a good example - the CEO for Intel\u2026","rel":"","context":"In &quot;Sales Techniques&quot;","block_context":{"text":"Sales Techniques","link":"http:\/\/selectmetrix.com\/blogs\/category\/sales-techniques\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/selectmetrix.com\/blogs\/wp-content\/uploads\/2007\/05\/windowslivewriterthesellingceo-7d28bw-salesperson7.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1026,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/06\/a-surprising-6-figure-job\/","url_meta":{"origin":2493,"position":5},"title":"A Surprising 6 Figure Job?","author":"Derrick Moe","date":"June 23, 2007","format":false,"excerpt":"According to Forbes.com's article Near The Head Of The Salary Class, one of the \"surprising\" 6 figure jobs is that of a sales representative.\u00a0 Surprising?\u00a0 As most of you know, a strong salesperson can easily make 6 figures in most industries.\u00a0 The main point regarding sales (and many other positions)\u2026","rel":"","context":"In &quot;Compensation&quot;","block_context":{"text":"Compensation","link":"http:\/\/selectmetrix.com\/blogs\/category\/compensation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/2493","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/comments?post=2493"}],"version-history":[{"count":0,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/2493\/revisions"}],"wp:attachment":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/media?parent=2493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/categories?post=2493"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/tags?post=2493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<!-- WP Super Cache is installed but broken. The path to wp-cache-phase1.php in wp-content/advanced-cache.php must be fixed! -->