{"id":247,"date":"2006-08-22T08:39:15","date_gmt":"2006-08-22T13:39:15","guid":{"rendered":"http:\/\/selectmetrix.com\/blogs\/?p=247"},"modified":"2006-08-22T08:39:16","modified_gmt":"2006-08-22T13:39:16","slug":"selling-to-women","status":"publish","type":"post","link":"http:\/\/selectmetrix.com\/blogs\/2006\/08\/selling-to-women\/","title":{"rendered":"Selling to Women"},"content":{"rendered":"<p>I&#8217;m catching up on some reading and came across Selling Power&#8217;s recent Sales Management Newsletter which had this article, <a href=\"http:\/\/www.sellingpower.com\/html_newsletter\/sales\/article.asp?id=2555&#038;nDate=August+14%2C+2006\" target=\"_blank\">If You Sell to Women, You Better Clear the Clutter<\/a>.<\/p>\n<p>Some interesting information about selling to women.  <\/p>\n<blockquote><p>According to a cruise ship survey women could recall details as small as the design on the rugs and the subject matter of each painting on the walls.  In contrast, most men couldn&#8217;t even remember the color of those walls.<\/p>\n<p>Women account for more than 80 percent of all purchases in the U.S., $3.7 trillion as consumers and $1.5 trillion as business owners.<\/p><\/blockquote>\n<p>And third and foremost in my mind was the authors final point in the article regarding personal appearance. <\/p>\n<blockquote><p>Always look neat, clean and well put together.  This is sales 101, but it&#8217;s so important with female clients that it bears repeating.  A neat, clean appearance means a neat haircut; no wrinkles in your clothes, missing buttons, or spots on your tie; shined shoes, and trimmed fingernails.<\/p><\/blockquote>\n<p>She ends with if a woman can recall the details on a cruise ship rug she&#8217;ll notice everything.  Funny.  I recently experienced this very truth with a candidate who did fine in the interview but did look somewhat disheveled.  His appearance was one of the first items noticed by our female customer.  A good tip for salespeople and sales candidates &#8211; best to overdress and be pressed.  Muhammad Ali would appreciate that line.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;m catching up on some reading and came across Selling Power&#8217;s recent Sales Management Newsletter which had this article, If You Sell to Women, You Better Clear the Clutter. Some interesting information about selling to women. According to a cruise ship survey women could recall details as small as the design on the rugs and the subject matter of each painting on the walls. In contrast, most men couldn&#8217;t even remember the color of those walls. Women account for more than 80 percent of all purchases in the U.S., $3.7 trillion as consumers and $1.5 trillion as business owners. And third and foremost in my mind was the authors final&hellip; <a class=\"read-more\" href=\"http:\/\/selectmetrix.com\/blogs\/2006\/08\/selling-to-women\/\">Read More<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[10,9,5],"tags":[],"class_list":["post-247","post","type-post","status-publish","format-standard","hentry","category-interview","category-sales-techniques","category-trends"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Oho-3Z","jetpack-related-posts":[{"id":1491,"url":"http:\/\/selectmetrix.com\/blogs\/2008\/03\/women-sell-better\/","url_meta":{"origin":247,"position":0},"title":"Women Sell Better","author":"Derrick Moe","date":"March 31, 2008","format":false,"excerpt":"That isn't my commentary, it is from the author of the Inc.com blog Sold!.\u00a0 His reasoning: And there are some very good reasons why I believe woman are better suited for selling. Among them: o In their personal lives and in business they tend to create relationships better. o They\u2026","rel":"","context":"In &quot;Hiring Salespeople&quot;","block_context":{"text":"Hiring Salespeople","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/hiring-salespeople\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1437,"url":"http:\/\/selectmetrix.com\/blogs\/2008\/02\/reasons-you-are-not-selling\/","url_meta":{"origin":247,"position":1},"title":"Reasons You Are Not Selling","author":"Derrick Moe","date":"February 25, 2008","format":false,"excerpt":"This article is from the Salesopedia website.\u00a0 The article is excellent and rather amusing to read (probably since I am guilty of many of the author's items).\u00a0 For instance: If you\u2019re a professional salesperson and you\u2019re not selling, it could be because: \u2022 You are boring. Do customers cut you\u2026","rel":"","context":"In &quot;Sales Management&quot;","block_context":{"text":"Sales Management","link":"http:\/\/selectmetrix.com\/blogs\/category\/sales-management\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1671,"url":"http:\/\/selectmetrix.com\/blogs\/2008\/07\/sales-20\/","url_meta":{"origin":247,"position":2},"title":"Sales 2.0","author":"Derrick Moe","date":"July 22, 2008","format":false,"excerpt":"I read often about web 2.0, recruiting 2.0 and sales 2.0.\u00a0 Math was never my forte so numbers scare me.\u00a0 But I did come across a very informative article in Sales & Marketing Management article titled A Step-By-Step Overview of Sales 2.0.\u00a0 The first pull quote: With instant access to\u2026","rel":"","context":"In &quot;Communication&quot;","block_context":{"text":"Communication","link":"http:\/\/selectmetrix.com\/blogs\/category\/communication\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1332,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/12\/sports-and-selling\/","url_meta":{"origin":247,"position":3},"title":"Sports And Selling","author":"Derrick Moe","date":"December 12, 2007","format":false,"excerpt":"Older article here from our local StarTribune paper - Sales Skills Hiring Managers Seek.\u00a0 There are some interesting points from the quotes in the article, but one thing that stands out to me are these quotes from different recruiters: ...and have achieved in athletics. and A sports background also helps.\u2026","rel":"","context":"In &quot;Hiring Salespeople&quot;","block_context":{"text":"Hiring Salespeople","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/hiring-salespeople\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1462,"url":"http:\/\/selectmetrix.com\/blogs\/2008\/03\/6-sales-myths\/","url_meta":{"origin":247,"position":4},"title":"6 Sales Myths","author":"Derrick Moe","date":"March 11, 2008","format":false,"excerpt":"This article is from ManageSmarter.com and it debunks 6 very common sales myths.\u00a0 My absolute favorite from the short article: Myth: If sales understood the product better, sales would increase. Reality: Actually, if everyone in the company\u2014e.g., marketing, product developers, IT, and fulfillment, to name a few\u2014understood sales better, sales\u2026","rel":"","context":"In &quot;Sales Management&quot;","block_context":{"text":"Sales Management","link":"http:\/\/selectmetrix.com\/blogs\/category\/sales-management\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2568,"url":"http:\/\/selectmetrix.com\/blogs\/2015\/04\/4-social-age-selling-skills\/","url_meta":{"origin":247,"position":5},"title":"4 Social Age Selling Skills","author":"Derrick Moe","date":"April 29, 2015","format":false,"excerpt":"I don\u2019t consider myself old, but I am starting to waver on that belief after reading this Selling Power article.\u00a0 I started selling back in the days before cell phones and Internet, when the fax machine was viewed as such a timesaver.\u00a0 Frightening by today\u2019s standards. The article identifies 4\u2026","rel":"","context":"In &quot;Communication&quot;","block_context":{"text":"Communication","link":"http:\/\/selectmetrix.com\/blogs\/category\/communication\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/comments?post=247"}],"version-history":[{"count":0,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/247\/revisions"}],"wp:attachment":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/media?parent=247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/categories?post=247"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/tags?post=247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<!-- WP Super Cache is installed but broken. 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