A sentence I just read in a laptop battery warranty statement:<\/p>\n
We are happy to send a replacement when you receive a defective item from us.<\/strong><\/p><\/blockquote>\n
\u201cwhen\u201d!?!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"
A sentence I just read in a laptop battery warranty statement: We are happy to send a replacement when you receive a defective item from us. \u201cwhen\u201d!?!<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[12,14],"tags":[1614,1575,1763,1615,1523,1613],"class_list":["post-2378","post","type-post","status-publish","format-standard","hentry","category-anecdotes","category-communication","tag-bad-marketing","tag-bad-writing","tag-marketing","tag-marketing-copy","tag-marketing-mistake","tag-warranty"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Oho-Cm","jetpack-related-posts":[{"id":1515,"url":"http:\/\/selectmetrix.com\/blogs\/2008\/04\/scratch-and-sniff-resumes\/","url_meta":{"origin":2378,"position":0},"title":"Scratch And Sniff Resumes?","author":"Derrick Moe","date":"April 14, 2008","format":false,"excerpt":"First off, the word \"wacky\" should not be used in any form of writing.\u00a0 Second, this Yahoo Hot Jobs article - Wacky Job-Seeker Stunts - lists some . . . zany gimmicks for attempting to land a marketing\/advertising position: Puts up posters of himself in your company parking lot. Attaches\u2026","rel":"","context":"In "Anecdotes"","block_context":{"text":"Anecdotes","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/anecdotes\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":761,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/03\/a-new-addition\/","url_meta":{"origin":2378,"position":1},"title":"A New Addition","author":"Derrick Moe","date":"March 19, 2007","format":false,"excerpt":"We are continuing to grow here at Select Metrix and The Hire Sense.\u00a0 Let me be the first to introduce you to the newest member of our team - Mike Cardinal.\u00a0 Mike will be heading up our new offerings which will revolve around sales management. Mike has almost 30 years\u2026","rel":"","context":"In "Website"","block_context":{"text":"Website","link":"http:\/\/selectmetrix.com\/blogs\/category\/website\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2558,"url":"http:\/\/selectmetrix.com\/blogs\/2015\/04\/revealing-resumes\/","url_meta":{"origin":2378,"position":2},"title":"Revealing Resumes","author":"Derrick Moe","date":"April 8, 2015","format":false,"excerpt":"We run a systematic hiring process for sales positions.\u00a0 We have refined the process over the past 14 years and have it optimized (even though when we started we were writing newspaper employment ads!).\u00a0 As part of any hiring process, you have to receive resumes of respondents to the ad.\u00a0\u2026","rel":"","context":"In "Communication"","block_context":{"text":"Communication","link":"http:\/\/selectmetrix.com\/blogs\/category\/communication\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":804,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/04\/sales-on-ramping\/","url_meta":{"origin":2378,"position":3},"title":"Sales On-Ramping","author":"Derrick Moe","date":"April 4, 2007","format":false,"excerpt":"Has your sales department stalled? Is your team awash in mediocrity? If so, you are not alone. According to ManageSmarter.com's Different Year, Same Objectives for Sales Teams: 57 percent of reps are making quota, but 43 percent are still under quota. Not good. Obviously it is next to impossible to\u2026","rel":"","context":"In "Hiring Salespeople"","block_context":{"text":"Hiring Salespeople","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/hiring-salespeople\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2045,"url":"http:\/\/selectmetrix.com\/blogs\/2009\/06\/the-wrong-kind-of-viral-marketing\/","url_meta":{"origin":2378,"position":4},"title":"The Wrong Approach","author":"Derrick Moe","date":"June 8, 2009","format":false,"excerpt":"I received an email recently from someone I presume to be a salesperson looking for work.\u00a0 Obviously this is a common occurrence these days, but here is the error in the delivery \u2013 the email had no writing.\u00a0 Yup, it was just a blank email with an MS Word attachment\u2026","rel":"","context":"In "Communication"","block_context":{"text":"Communication","link":"http:\/\/selectmetrix.com\/blogs\/category\/communication\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2081,"url":"http:\/\/selectmetrix.com\/blogs\/2009\/07\/simply-elegant-marketing\/","url_meta":{"origin":2378,"position":5},"title":"Simply Elegant Marketing","author":"Derrick Moe","date":"July 28, 2009","format":false,"excerpt":"There is an elegance to simplicity that often gets belittled, mocked or dismissed.\u00a0 That condescension can blind one\u2019s eyes to an cost-effective marketing campaign.\u00a0 I give you Google Video from Germany (via SalesHQ.com): \u00a0 I love the simplicity of the entire clever campaign.","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"http:\/\/selectmetrix.com\/blogs\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/2378","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/comments?post=2378"}],"version-history":[{"count":2,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/2378\/revisions"}],"predecessor-version":[{"id":2379,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/2378\/revisions\/2379"}],"wp:attachment":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/media?parent=2378"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/categories?post=2378"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/tags?post=2378"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}