From a sales ad I read this morning:<\/p>\n
Blackberry device is needed, but optional.<\/p><\/blockquote>\n
Apparently coherent writing is needed, but optional.<\/p>\n","protected":false},"excerpt":{"rendered":"
From a sales ad I read this morning: Blackberry device is needed, but optional. Apparently coherent writing is needed, but optional.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[12,26],"tags":[549,710,530,472,1456],"class_list":["post-2189","post","type-post","status-publish","format-standard","hentry","category-anecdotes","category-employment-ads","tag-ad-writing","tag-bad-ad","tag-employment-ad","tag-sales-ad","tag-write-an-ad"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Oho-zj","jetpack-related-posts":[{"id":2121,"url":"http:\/\/selectmetrix.com\/blogs\/2009\/10\/humble-ad-writing\/","url_meta":{"origin":2189,"position":0},"title":"Humble Ad Writing","author":"Derrick Moe","date":"October 1, 2009","format":false,"excerpt":"Honestly, I came across this title to a sales ad: I make more money in a month than you make all year Fantastic!\u00a0 That is one humble title.\u00a0 As you can imagine, the ad is written in a casual, confrontational style to challenge the most aggressive sales candidates. I wouldn\u2019t\u2026","rel":"","context":"In "Anecdotes"","block_context":{"text":"Anecdotes","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/anecdotes\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2048,"url":"http:\/\/selectmetrix.com\/blogs\/2009\/06\/write-it-dont-hide-it\/","url_meta":{"origin":2189,"position":1},"title":"Write It Don’t Hide It","author":"Derrick Moe","date":"June 10, 2009","format":false,"excerpt":"There seems to be some ethereal ad writing of late that I am not certain I understand.\u00a0 I read a sales manager ad this morning that was written by a recruiting company for their client.\u00a0 Here is the \u201cJob Requirements\u201d section: All sales will be direct at this time. What?\u00a0\u2026","rel":"","context":"In "Employment Ads"","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2617,"url":"http:\/\/selectmetrix.com\/blogs\/2015\/08\/more-bad-ad-writing\/","url_meta":{"origin":2189,"position":2},"title":"More Bad Ad Writing","author":"Derrick Moe","date":"August 12, 2015","format":false,"excerpt":"Just saw this title to a sales position ad (emphasis mine): Regional Sales Manager Job \u201cJob\u201d\u2026seriously?\u00a0 Don\u2019t do this in your ads.\u00a0 Salespeople, especially young salespeople, are looking for opportunities, careers, even a path.\u00a0 If you promote the position as a job, you will instantly limit the perspective, or upside,\u2026","rel":"","context":"In "Communication"","block_context":{"text":"Communication","link":"http:\/\/selectmetrix.com\/blogs\/category\/communication\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1540,"url":"http:\/\/selectmetrix.com\/blogs\/2008\/04\/a-line-for-every-sales-ad\/","url_meta":{"origin":2189,"position":3},"title":"A Line For Every Sales Ad","author":"Derrick Moe","date":"April 29, 2008","format":false,"excerpt":"A bullet point from a Business Development Sales Position ad: Demonstrated ability to persevere and remain positively motivated when faced with negative response or rebuff from the customer What they are describing is the ability to handle rejection.\u00a0 I think there is no more important differentiation between average salespeople and\u2026","rel":"","context":"In "Employment Ads"","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2302,"url":"http:\/\/selectmetrix.com\/blogs\/2010\/03\/throw-away-lines\/","url_meta":{"origin":2189,"position":4},"title":"Throw Away Lines","author":"Derrick Moe","date":"March 31, 2010","format":false,"excerpt":"I read a sales ad today that started with this line: Are you a career-minded salesperson\u2026 What does that mean?\u00a0 I bet if I asked 10 people I would get 10 different answers.\u00a0 I call sentences like this \u201cthrow away lines\u201d because they do nothing for the ad.\u00a0 It is\u2026","rel":"","context":"In "Employment Ads"","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":857,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/04\/another-ad-writing-mistake\/","url_meta":{"origin":2189,"position":5},"title":"Another Ad Writing Mistake","author":"Derrick Moe","date":"April 27, 2007","format":false,"excerpt":"This is straight from an ad for a sales executive - the opening line: YOU MUST HAVE ____________ SALES EXPERIENCE TO QUALIFY FOR THIS POSITION. The rest of the ad is in normal case so the upper case is, in effect, screaming. I would not recommend using upper case sentences\u2026","rel":"","context":"In "Employment Ads"","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/2189","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/comments?post=2189"}],"version-history":[{"count":1,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/2189\/revisions"}],"predecessor-version":[{"id":2190,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/2189\/revisions\/2190"}],"wp:attachment":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/media?parent=2189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/categories?post=2189"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/tags?post=2189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}