{"id":2076,"date":"2009-07-24T08:30:00","date_gmt":"2009-07-24T13:30:00","guid":{"rendered":"http:\/\/selectmetrix.com\/blogs\/2009\/07\/how-pipeline-bloat-occurs\/"},"modified":"2009-07-23T14:59:44","modified_gmt":"2009-07-23T19:59:44","slug":"how-pipeline-bloat-occurs","status":"publish","type":"post","link":"http:\/\/selectmetrix.com\/blogs\/2009\/07\/how-pipeline-bloat-occurs\/","title":{"rendered":"How Pipeline Bloat Occurs"},"content":{"rendered":"<p>Here is another line from a sales employment ad (emphasis mine):<\/p>\n<blockquote><p>The primary role of this position is to build a revenue generating sales pipeline which will <em>primarily consist of prospective accounts<\/em>.<\/p><\/blockquote>\n<p>Pipeline bloat is something we encounter with sales managers on a regular basis.\u00a0 As you probably know, salespeople have a tendency to\u2026overestimate their pipeline.\u00a0 This is done for a number of reasons, but the primary one is to make their sales manager believe that the salesperson is on the cusp of big revenue.\u00a0 Many a sales manager has been drawn in by potential deals.<\/p>\n<p>So with that as a backdrop, I am surprised to see a sales ad written with the weak qualifier: primarily consist of prospective accounts.\u00a0 The sales managers we work with are usually attempting to reduce the pipeline to <em>only<\/em> prospective accounts.<\/p>\n<p>Clearly the better sentence for the ad would have been: The primary role of this position is to build a revenue generating sales pipeline consisting of qualified, prospective accounts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here is another line from a sales employment ad (emphasis mine): The primary role of this position is to build a revenue generating sales pipeline which will primarily consist of prospective accounts. Pipeline bloat is something we encounter with sales managers on a regular basis.\u00a0 As you probably know, salespeople have a tendency to\u2026overestimate their pipeline.\u00a0 This is done for a number of reasons, but the primary one is to make their sales manager believe that the salesperson is on the cusp of big revenue.\u00a0 Many a sales manager has been drawn in by potential deals. So with that as a backdrop, I am surprised to see a sales ad&hellip; <a class=\"read-more\" href=\"http:\/\/selectmetrix.com\/blogs\/2009\/07\/how-pipeline-bloat-occurs\/\">Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[26,4],"tags":[530,1370,1371,472,1275],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Oho-xu","jetpack-related-posts":[],"_links":{"self":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/2076"}],"collection":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/comments?post=2076"}],"version-history":[{"count":2,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/2076\/revisions"}],"predecessor-version":[{"id":2078,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/2076\/revisions\/2078"}],"wp:attachment":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/media?parent=2076"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/categories?post=2076"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/tags?post=2076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<!-- WP Super Cache is installed but broken. The path to wp-cache-phase1.php in wp-content/advanced-cache.php must be fixed! -->