There seems to be some ethereal ad writing of late that I am not certain I understand.\u00a0 I read a sales manager ad this morning that was written by a recruiting company for their client.\u00a0 Here is the \u201cJob Requirements\u201d section:<\/p>\n
All sales will be direct at this time.<\/p><\/blockquote>\n
What?\u00a0 I have no idea what that means in context of the requirements.\u00a0 The simple, best approach to writing sales ads is to use descriptive language that allows the reader to see themselves in the position.\u00a0 Our goal is always to write ads that make the right candidate know that we are describing their abilities.<\/p>\n
This ad falls far short of that approach.<\/p>\n","protected":false},"excerpt":{"rendered":"
There seems to be some ethereal ad writing of late that I am not certain I understand.\u00a0 I read a sales manager ad this morning that was written by a recruiting company for their client.\u00a0 Here is the \u201cJob Requirements\u201d section: All sales will be direct at this time. What?\u00a0 I have no idea what that means in context of the requirements.\u00a0 The simple, best approach to writing sales ads is to use descriptive language that allows the reader to see themselves in the position.\u00a0 Our goal is always to write ads that make the right candidate know that we are describing their abilities. This ad falls far short of… Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[26],"tags":[549,530,472,1344,1343,1342],"class_list":["post-2048","post","type-post","status-publish","format-standard","hentry","category-employment-ads","tag-ad-writing","tag-employment-ad","tag-sales-ad","tag-write-a-sales-ad","tag-write-a-strong-ad","tag-writing-a-good-ad"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Oho-x2","jetpack-related-posts":[{"id":1656,"url":"http:\/\/selectmetrix.com\/blogs\/2008\/07\/tightening-the-ad\/","url_meta":{"origin":2048,"position":0},"title":"Tightening The Ad","author":"Derrick Moe","date":"July 11, 2008","format":false,"excerpt":"I've been reading through many sales employment ads recently and am seeing a trend - the ads are written tighter.\u00a0 A couple of examples: -Minimum of 5 years of related public accounting and\/or corporate sales -A minimum of two years\u2019 business development experience in a pharmaceutical and\/or CRO biotechnology, or\u2026","rel":"","context":"In "Economy"","block_context":{"text":"Economy","link":"http:\/\/selectmetrix.com\/blogs\/category\/economy\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":932,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/05\/rational-ad-writing\/","url_meta":{"origin":2048,"position":1},"title":"Rational Ad Writing","author":"Derrick Moe","date":"May 17, 2007","format":false,"excerpt":"Here is an example of a company using a rational approach to sales experience in their ad: Technical sales experience is preferred but can be substituted for an individual who proves to be driven and motivated with the desire to be successful in this career. I realize the \"driven and\u2026","rel":"","context":"In "Employment Ads"","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2199,"url":"http:\/\/selectmetrix.com\/blogs\/2009\/12\/swamped-by-applicants\/","url_meta":{"origin":2048,"position":2},"title":"Swamped By Applicants","author":"Derrick Moe","date":"December 15, 2009","format":false,"excerpt":"I am hearing more discussions about incredibly large responses to sales job postings in this present economy.\u00a0 Some of the companies I talk to are overwhelmed by the sheer numbers of resumes they receive.\u00a0 I went back to look at an old article we wrote back in 2005 when the\u2026","rel":"","context":"In "Hiring Salespeople"","block_context":{"text":"Hiring Salespeople","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/hiring-salespeople\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2617,"url":"http:\/\/selectmetrix.com\/blogs\/2015\/08\/more-bad-ad-writing\/","url_meta":{"origin":2048,"position":3},"title":"More Bad Ad Writing","author":"Derrick Moe","date":"August 12, 2015","format":false,"excerpt":"Just saw this title to a sales position ad (emphasis mine): Regional Sales Manager Job \u201cJob\u201d\u2026seriously?\u00a0 Don\u2019t do this in your ads.\u00a0 Salespeople, especially young salespeople, are looking for opportunities, careers, even a path.\u00a0 If you promote the position as a job, you will instantly limit the perspective, or upside,\u2026","rel":"","context":"In "Communication"","block_context":{"text":"Communication","link":"http:\/\/selectmetrix.com\/blogs\/category\/communication\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2094,"url":"http:\/\/selectmetrix.com\/blogs\/2009\/08\/overwritten-ads\/","url_meta":{"origin":2048,"position":4},"title":"Overwritten Ads","author":"Derrick Moe","date":"August 13, 2009","format":false,"excerpt":"I keep an eye on the sales employment ads looking for trends, positions, companies and prospects.\u00a0 I admit it.\u00a0 One of the aspects that catches my attention is the sheer length of some of these ads.\u00a0 It seems apparent that some companies simple publish their internal, HR-drive job descriptions as\u2026","rel":"","context":"In "Employment Ads"","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":141,"url":"http:\/\/selectmetrix.com\/blogs\/2006\/06\/how-not-to-write-a-sales-ad\/","url_meta":{"origin":2048,"position":5},"title":"How Not to Write a Sales Ad","author":"Derrick Moe","date":"June 28, 2006","format":false,"excerpt":"I just read an ad for a sales-related position - it is in the sales category but it is so vaguely written that I cannot decipher what the position entails. The ad discusses what the person will be responsible for managing and some of what they will be doing. It\u2026","rel":"","context":"In "Hiring"","block_context":{"text":"Hiring","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/2048","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/comments?post=2048"}],"version-history":[{"count":1,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/2048\/revisions"}],"predecessor-version":[{"id":2049,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/2048\/revisions\/2049"}],"wp:attachment":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/media?parent=2048"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/categories?post=2048"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/tags?post=2048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}