{"id":2045,"date":"2009-06-08T14:58:00","date_gmt":"2009-06-08T19:58:00","guid":{"rendered":"http:\/\/selectmetrix.com\/blogs\/2009\/06\/the-wrong-kind-of-viral-marketing\/"},"modified":"2009-06-08T14:54:19","modified_gmt":"2009-06-08T19:54:19","slug":"the-wrong-kind-of-viral-marketing","status":"publish","type":"post","link":"http:\/\/selectmetrix.com\/blogs\/2009\/06\/the-wrong-kind-of-viral-marketing\/","title":{"rendered":"The Wrong Approach"},"content":{"rendered":"<p>I received an email recently from someone I presume to be a salesperson looking for work.\u00a0 Obviously this is a common occurrence these days, but here is the error in the delivery \u2013 the email had no writing.\u00a0 Yup, it was just a blank email with an MS Word attachment that appeared to be a resume.<\/p>\n<p>This approach is a wasted effort in today\u2019s world.\u00a0 I never opened the attachment for fear it may be some malicious, virus-infested computer-killer.\u00a0 Dramatic, I know, but the point is valid.\u00a0 It is similar to a phone call that comes in on your home phone at night and lists nothing more than \u201cOut of Area.\u201d\u00a0 I wonder who it may be, I think about answering it, but I usually let it go because I suspect it is a telemarketer.\u00a0 The same approach grips me with these types of unknown, unsolicited emails.<\/p>\n<p>My standard operating procedure is to simply delete them an move on.\u00a0 I am certain if that was a legitimate email, the person did not intend for this outcome.\u00a0 This seems like an obvious point &#8211; take the time to write something for a cover email.\u00a0 This salesperson&#8217;s approach leads me to make assumptions about his technique and abilities based on the clumsiness of his first contact.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I received an email recently from someone I presume to be a salesperson looking for work.\u00a0 Obviously this is a common occurrence these days, but here is the error in the delivery \u2013 the email had no writing.\u00a0 Yup, it was just a blank email with an MS Word attachment that appeared to be a resume. This approach is a wasted effort in today\u2019s world.\u00a0 I never opened the attachment for fear it may be some malicious, virus-infested computer-killer.\u00a0 Dramatic, I know, but the point is valid.\u00a0 It is similar to a phone call that comes in on your home phone at night and lists nothing more than \u201cOut of&hellip; <a class=\"read-more\" href=\"http:\/\/selectmetrix.com\/blogs\/2009\/06\/the-wrong-kind-of-viral-marketing\/\">Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[14,3],"tags":[123,122,55,267],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Oho-wZ","jetpack-related-posts":[],"_links":{"self":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/2045"}],"collection":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/comments?post=2045"}],"version-history":[{"count":2,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/2045\/revisions"}],"predecessor-version":[{"id":2047,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/2045\/revisions\/2047"}],"wp:attachment":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/media?parent=2045"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/categories?post=2045"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/tags?post=2045"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<!-- WP Super Cache is installed but broken. The path to wp-cache-phase1.php in wp-content/advanced-cache.php must be fixed! -->