{"id":2045,"date":"2009-06-08T14:58:00","date_gmt":"2009-06-08T19:58:00","guid":{"rendered":"http:\/\/selectmetrix.com\/blogs\/2009\/06\/the-wrong-kind-of-viral-marketing\/"},"modified":"2009-06-08T14:54:19","modified_gmt":"2009-06-08T19:54:19","slug":"the-wrong-kind-of-viral-marketing","status":"publish","type":"post","link":"http:\/\/selectmetrix.com\/blogs\/2009\/06\/the-wrong-kind-of-viral-marketing\/","title":{"rendered":"The Wrong Approach"},"content":{"rendered":"<p>I received an email recently from someone I presume to be a salesperson looking for work.\u00a0 Obviously this is a common occurrence these days, but here is the error in the delivery \u2013 the email had no writing.\u00a0 Yup, it was just a blank email with an MS Word attachment that appeared to be a resume.<\/p>\n<p>This approach is a wasted effort in today\u2019s world.\u00a0 I never opened the attachment for fear it may be some malicious, virus-infested computer-killer.\u00a0 Dramatic, I know, but the point is valid.\u00a0 It is similar to a phone call that comes in on your home phone at night and lists nothing more than \u201cOut of Area.\u201d\u00a0 I wonder who it may be, I think about answering it, but I usually let it go because I suspect it is a telemarketer.\u00a0 The same approach grips me with these types of unknown, unsolicited emails.<\/p>\n<p>My standard operating procedure is to simply delete them an move on.\u00a0 I am certain if that was a legitimate email, the person did not intend for this outcome.\u00a0 This seems like an obvious point &#8211; take the time to write something for a cover email.\u00a0 This salesperson&#8217;s approach leads me to make assumptions about his technique and abilities based on the clumsiness of his first contact.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I received an email recently from someone I presume to be a salesperson looking for work.\u00a0 Obviously this is a common occurrence these days, but here is the error in the delivery \u2013 the email had no writing.\u00a0 Yup, it was just a blank email with an MS Word attachment that appeared to be a resume. This approach is a wasted effort in today\u2019s world.\u00a0 I never opened the attachment for fear it may be some malicious, virus-infested computer-killer.\u00a0 Dramatic, I know, but the point is valid.\u00a0 It is similar to a phone call that comes in on your home phone at night and lists nothing more than \u201cOut of&hellip; <a class=\"read-more\" href=\"http:\/\/selectmetrix.com\/blogs\/2009\/06\/the-wrong-kind-of-viral-marketing\/\">Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[14,3],"tags":[123,122,55,267],"class_list":["post-2045","post","type-post","status-publish","format-standard","hentry","category-communication","category-sales","tag-cover-email","tag-cover-letter","tag-resume","tag-sales-approach"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Oho-wZ","jetpack-related-posts":[{"id":911,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/05\/the-can-vs-cant-approach\/","url_meta":{"origin":2045,"position":0},"title":"The Can vs. Can&#8217;t Approach","author":"Derrick Moe","date":"May 11, 2007","format":false,"excerpt":"One client of ours told me a sales hiring story that led them to us. The sales manager followed the conventional hiring process - post an ad, sort the resumes, interview the candidates from the \"yes\" resume pile. He chose a salesperson with a glowing resume who absolutely won him\u2026","rel":"","context":"In &quot;Assessing&quot;","block_context":{"text":"Assessing","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/assessing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/selectmetrix.com\/blogs\/wp-content\/uploads\/2007\/05\/windowslivewriterthecanvs.cantapproach-63b4j04001816.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1222,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/10\/an-encouraging-ad\/","url_meta":{"origin":2045,"position":1},"title":"An Encouraging Ad","author":"Derrick Moe","date":"October 5, 2007","format":false,"excerpt":"I haven't seen this approach in a long time: No online or email applications. Call (XXX) XXX-XXXX. That line is from a sales ad I read this morning. I love it. Start with the phone screen and move on from there. You notice that a phone call means they are\u2026","rel":"","context":"In &quot;Employment Ads&quot;","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2230,"url":"http:\/\/selectmetrix.com\/blogs\/2010\/01\/interview-myths\/","url_meta":{"origin":2045,"position":2},"title":"Interview Myths","author":"Derrick Moe","date":"January 11, 2010","format":false,"excerpt":"This article from Yahoo\u2019s Hot Jobs contains 5 hiring myths designed to help candidates perform better in an interview.\u00a0 Myth #1 is excellent for the hiring manager: Myth #1: Be prepared with a list of questions to ask at the close of the interview. There is some truth in this\u2026","rel":"","context":"In &quot;Hiring&quot;","block_context":{"text":"Hiring","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1157,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/08\/why-i-dislike-keywords-in-ads\/","url_meta":{"origin":2045,"position":3},"title":"Why I Dislike Keywords In Ads","author":"Derrick Moe","date":"August 30, 2007","format":false,"excerpt":"I posted on these automated response programs recently. Well, I just received a different promo email for a more \"automated\" program: For the first time, there's a service that finds 100's of perfectly matched, available jobs & instantly applies to them FOR YOU, every day. It's called __________ and it\u2026","rel":"","context":"In &quot;Employment Ads&quot;","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1424,"url":"http:\/\/selectmetrix.com\/blogs\/2008\/02\/the-negative-effect\/","url_meta":{"origin":2045,"position":4},"title":"The Negative Effect","author":"Derrick Moe","date":"February 18, 2008","format":false,"excerpt":"We've been working through a fair amount of initial sourcing activities the past week or so and I've come across something that catches my attention.\u00a0 I'm seeing more and more posted resume\/cover letters that state what a candidate is not looking for in their next position. No telemarketing positions. No\u2026","rel":"","context":"In &quot;Resumes&quot;","block_context":{"text":"Resumes","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/resumes\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1133,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/08\/when-to-trust-your-intuition\/","url_meta":{"origin":2045,"position":5},"title":"When To Trust Your Intuition","author":"Derrick Moe","date":"August 15, 2007","format":false,"excerpt":"Yesterday I posted on a quick story regarding owners who make hiring decisions based on their gut feeling.\u00a0 I want to follow it up today by clarifying this approach. The article simply states that the owners made a yes or no hiring decision based on a gut feeling.\u00a0 It does\u2026","rel":"","context":"In &quot;Assessing&quot;","block_context":{"text":"Assessing","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/assessing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/selectmetrix.com\/blogs\/wp-content\/uploads\/2007\/08\/windowslivewriterb078dcf4b333-c490roulette.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/2045","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/comments?post=2045"}],"version-history":[{"count":2,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/2045\/revisions"}],"predecessor-version":[{"id":2047,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/2045\/revisions\/2047"}],"wp:attachment":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/media?parent=2045"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/categories?post=2045"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/tags?post=2045"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<!-- WP Super Cache is installed but broken. 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