Territory Manager, Swine-Minnesota<\/p><\/blockquote>\n
I\u2019m not making that up, it is an actual title.\u00a0 This seems remedial, but employment ad titles do<\/em> matter.\u00a0 Most of us remember the days of looking at ads in a paper where space was limited and costly.\u00a0 Titles were less important then because the ad was still displayed.\u00a0 Not today \u2013 I only see the title of the ad and the company in the electronic format.\u00a0 The title has to be strong enough to elicit the click.<\/p>\nI think there are many companies that still miss that critical point.\u00a0 And the major culprits are companies with substantial market share.\u00a0 Apparently they are relying on their name to carry through the click.\u00a0 Perhaps it works?\u00a0 I\u2019m not certain and neither are they based on their title writing.<\/p>\n
One simply suggestion \u2013 don\u2019t use \u201cswine\u201d in your title.<\/p>\n","protected":false},"excerpt":{"rendered":"
I have a new favorite title for a sales ad: Territory Manager, Swine-Minnesota I\u2019m not making that up, it is an actual title.\u00a0 This seems remedial, but employment ad titles do matter.\u00a0 Most of us remember the days of looking at ads in a paper where space was limited and costly.\u00a0 Titles were less important then because the ad was still displayed.\u00a0 Not today \u2013 I only see the title of the ad and the company in the electronic format.\u00a0 The title has to be strong enough to elicit the click. I think there are many companies that still miss that critical point.\u00a0 And the major culprits are companies with… Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[12,26],"tags":[530,1034,1762,472],"class_list":["post-1997","post","type-post","status-publish","format-standard","hentry","category-anecdotes","category-employment-ads","tag-employment-ad","tag-hiring-ad","tag-hiring-salespeople","tag-sales-ad"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Oho-wd","jetpack-related-posts":[{"id":1818,"url":"http:\/\/selectmetrix.com\/blogs\/2008\/12\/funny-job-ad-titles\/","url_meta":{"origin":1997,"position":0},"title":"Funny Job Ad Titles","author":"Lee Fratzke","date":"December 5, 2008","format":false,"excerpt":"I\u00a0recently stumbled across this\u00a0article and blog - 51 Funny Craigslist Job Titles and Listings.\u00a0 Now sometimes a catchy title may catch a candidate's eye, but most of the time you\u00a0run the risk of not\u00a0being taken seriously.\u00a0 Here are a couple that I thought were rather good: Attractive, Busy Professional Seeks\u2026","rel":"","context":"In "Anecdotes"","block_context":{"text":"Anecdotes","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/anecdotes\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1832,"url":"http:\/\/selectmetrix.com\/blogs\/2009\/01\/proof-there-is-no-proof-reading\/","url_meta":{"origin":1997,"position":1},"title":"Proof There Is No Proof-Reading","author":"Derrick Moe","date":"January 7, 2009","format":false,"excerpt":"Just when I thought companies had finally taken my advice and started proof-reading their employment ads I come across this title: Build Enginerr Of course the ad states this requirement (emphasis mine): -Excellent written, spoken, and interpersonal communication skills with the ability to communicate ideas in both technical and user-friendly\u2026","rel":"","context":"In "Employment Ads"","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":763,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/03\/changing-bait\/","url_meta":{"origin":1997,"position":2},"title":"Changing Bait","author":"Derrick Moe","date":"March 21, 2007","format":false,"excerpt":"Here is an article from Selling Power that is spot on - Fishing for Recruits? The first step, says Silverman, is to get creative with your titles. \"You can write a great job description, but if it's buried under a boring title such as 'Account Manager,' no one is going\u2026","rel":"","context":"In "Employment Ads"","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1607,"url":"http:\/\/selectmetrix.com\/blogs\/2008\/06\/the-weekend-ad-report\/","url_meta":{"origin":1997,"position":3},"title":"The Weekend Ad Report","author":"Derrick Moe","date":"June 9, 2008","format":false,"excerpt":"Remember when the Sunday paper was the big employment section?\u00a0 It wasn't that long ago.\u00a0 I don't remember posting any job ads on a different day - it was simply call in your ad by the Thursday deadline and approve the proof you received via fax (including the cryptic shorthand\u2026","rel":"","context":"In "Anecdotes"","block_context":{"text":"Anecdotes","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/anecdotes\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2404,"url":"http:\/\/selectmetrix.com\/blogs\/2010\/08\/spelling-does-not-matter\/","url_meta":{"origin":1997,"position":4},"title":"Spelling Does NOT Matter","author":"Derrick Moe","date":"August 18, 2010","format":false,"excerpt":"Here is a new title from a sales employment ad: Accont Exceutive Honestly, if I could spike my coffee right now I would.\u00a0 Whatever price this medical company paid for the ad has been wasted before a single click.","rel":"","context":"In "Anecdotes"","block_context":{"text":"Anecdotes","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/anecdotes\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2121,"url":"http:\/\/selectmetrix.com\/blogs\/2009\/10\/humble-ad-writing\/","url_meta":{"origin":1997,"position":5},"title":"Humble Ad Writing","author":"Derrick Moe","date":"October 1, 2009","format":false,"excerpt":"Honestly, I came across this title to a sales ad: I make more money in a month than you make all year Fantastic!\u00a0 That is one humble title.\u00a0 As you can imagine, the ad is written in a casual, confrontational style to challenge the most aggressive sales candidates. I wouldn\u2019t\u2026","rel":"","context":"In "Anecdotes"","block_context":{"text":"Anecdotes","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/anecdotes\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1997","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/comments?post=1997"}],"version-history":[{"count":1,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1997\/revisions"}],"predecessor-version":[{"id":1998,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1997\/revisions\/1998"}],"wp:attachment":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/media?parent=1997"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/categories?post=1997"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/tags?post=1997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}