I have a new favorite title for a sales ad:<\/p>\n
Territory Manager, Swine-Minnesota<\/p><\/blockquote>\n
I\u2019m not making that up, it is an actual title.\u00a0 This seems remedial, but employment ad titles do<\/em> matter.\u00a0 Most of us remember the days of looking at ads in a paper where space was limited and costly.\u00a0 Titles were less important then because the ad was still displayed.\u00a0 Not today \u2013 I only see the title of the ad and the company in the electronic format.\u00a0 The title has to be strong enough to elicit the click.<\/p>\n
I think there are many companies that still miss that critical point.\u00a0 And the major culprits are companies with substantial market share.\u00a0 Apparently they are relying on their name to carry through the click.\u00a0 Perhaps it works?\u00a0 I\u2019m not certain and neither are they based on their title writing.<\/p>\n
One simply suggestion \u2013 don\u2019t use \u201cswine\u201d in your title.<\/p>\n","protected":false},"excerpt":{"rendered":"
I have a new favorite title for a sales ad: Territory Manager, Swine-Minnesota I\u2019m not making that up, it is an actual title.\u00a0 This seems remedial, but employment ad titles do matter.\u00a0 Most of us remember the days of looking at ads in a paper where space was limited and costly.\u00a0 Titles were less important then because the ad was still displayed.\u00a0 Not today \u2013 I only see the title of the ad and the company in the electronic format.\u00a0 The title has to be strong enough to elicit the click. I think there are many companies that still miss that critical point.\u00a0 And the major culprits are companies with… Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[12,26],"tags":[530,1034,1762,472],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Oho-wd","jetpack-related-posts":[],"_links":{"self":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1997"}],"collection":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/comments?post=1997"}],"version-history":[{"count":1,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1997\/revisions"}],"predecessor-version":[{"id":1998,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1997\/revisions\/1998"}],"wp:attachment":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/media?parent=1997"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/categories?post=1997"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/tags?post=1997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}