Proofread your ads \u2013 a simple, simple task that seems to be ignored by some companies.\u00a0 From an ad I read this morning (my editing):<\/p>\n
A fast growing ______________ is seeking one great sales person to take the Minneapolis\/St. Paul market to the next level.<\/strong><\/p><\/blockquote>\n
Innocuous enough, but when you read through the ad you find this requirement:<\/p>\n
Organization, computer proficiency, a valid Massachusetts driver\u2019s license<\/span> and proof of insurance required.<\/strong><\/p><\/blockquote>\n
That is going to drastically reduce their candidate pool in the Twin Cities.\u00a0 I wouldn\u2019t recommend writing the entire ad in bold font either, but that seems minor compared to the Massachusetts license requirement.<\/p>\n","protected":false},"excerpt":{"rendered":"
Proofread your ads \u2013 a simple, simple task that seems to be ignored by some companies.\u00a0 From an ad I read this morning (my editing): A fast growing ______________ is seeking one great sales person to take the Minneapolis\/St. Paul market to the next level. Innocuous enough, but when you read through the ad you find this requirement: Organization, computer proficiency, a valid Massachusetts driver\u2019s license and proof of insurance required. That is going to drastically reduce their candidate pool in the Twin Cities.\u00a0 I wouldn\u2019t recommend writing the entire ad in bold font either, but that seems minor compared to the Massachusetts license requirement.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[26,16],"tags":[530,1011,747,472,1274],"class_list":["post-1968","post","type-post","status-publish","format-standard","hentry","category-employment-ads","category-hiring-salespeople","tag-employment-ad","tag-job-ad","tag-job-ad-error","tag-sales-ad","tag-sales-ad-error"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Oho-vK","jetpack-related-posts":[{"id":1832,"url":"http:\/\/selectmetrix.com\/blogs\/2009\/01\/proof-there-is-no-proof-reading\/","url_meta":{"origin":1968,"position":0},"title":"Proof There Is No Proof-Reading","author":"Derrick Moe","date":"January 7, 2009","format":false,"excerpt":"Just when I thought companies had finally taken my advice and started proof-reading their employment ads I come across this title: Build Enginerr Of course the ad states this requirement (emphasis mine): -Excellent written, spoken, and interpersonal communication skills with the ability to communicate ideas in both technical and user-friendly\u2026","rel":"","context":"In "Employment Ads"","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2404,"url":"http:\/\/selectmetrix.com\/blogs\/2010\/08\/spelling-does-not-matter\/","url_meta":{"origin":1968,"position":1},"title":"Spelling Does NOT Matter","author":"Derrick Moe","date":"August 18, 2010","format":false,"excerpt":"Here is a new title from a sales employment ad: Accont Exceutive Honestly, if I could spike my coffee right now I would.\u00a0 Whatever price this medical company paid for the ad has been wasted before a single click.","rel":"","context":"In "Anecdotes"","block_context":{"text":"Anecdotes","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/anecdotes\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":678,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/02\/the-contradicting-ad\/","url_meta":{"origin":1968,"position":2},"title":"The Contradicting Ad","author":"Derrick Moe","date":"February 20, 2007","format":false,"excerpt":"I read a short sales ad for a Sales Rep that was only 7 sentences long. But the brevity of the ad did not stop the author from being unconsciously contradicting. The open: Person must be an achiever, with excellent communication skills. Previous Marketing and Sales experience is a must\u2026","rel":"","context":"In "Employment Ads"","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1044,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/06\/lazy-ad-writing\/","url_meta":{"origin":1968,"position":3},"title":"Lazy Ad Writing","author":"Derrick Moe","date":"June 30, 2007","format":false,"excerpt":"First let me say, I read through a business development job ad today that was fairly well-written.\u00a0 The ad did use many second person questions - Do you enjoy closing deals...?\u00a0 I'm not a huge fan of that approach, but I suspect it engages the readers at some level. The\u2026","rel":"","context":"In "Employment Ads"","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1936,"url":"http:\/\/selectmetrix.com\/blogs\/2009\/03\/gps-buster\/","url_meta":{"origin":1968,"position":4},"title":"GPS-Buster","author":"Derrick Moe","date":"March 11, 2009","format":false,"excerpt":"I\u2019m perusing the employment ads again and came across one for a position in North Dakota.\u00a0 The company is using a large, national recruiting firm which is clear from the ad.\u00a0 One problem, the city listing for the ad: Bismarck, MN Since I know we have readers from around the\u2026","rel":"","context":"In "Employment Ads"","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2194,"url":"http:\/\/selectmetrix.com\/blogs\/2009\/12\/a-forecasted-position\/","url_meta":{"origin":1968,"position":5},"title":"A Forecasted Position","author":"Derrick Moe","date":"December 9, 2009","format":false,"excerpt":"Here is an ad item I have not seen before: **** is A Forecast Positing for Minneapolis, MN area *** Do you get the feeling that line was an internal communication?\u00a0 With a spelling error?\u00a0 Whatever the reason, it single-handedly derails the ad\u2026and wastes the money spent on it.\u00a0 Any\u2026","rel":"","context":"In "Employment Ads"","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1968","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/comments?post=1968"}],"version-history":[{"count":1,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1968\/revisions"}],"predecessor-version":[{"id":1969,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1968\/revisions\/1969"}],"wp:attachment":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/media?parent=1968"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/categories?post=1968"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/tags?post=1968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}