This is leverage:<\/p>\n
Financial Advisor for FORTUNE magazine’s No. 2 \u201cBest Company To Work For\u201c<\/p><\/blockquote>\n
Financial advisor in this day and age = tough sell.\u00a0 Fortune\u2019s no. 2 company to work for = compelling.\u00a0 Kudos to Edward Jones for a well-titled employment ad.<\/p>\n","protected":false},"excerpt":{"rendered":"
This is leverage: Financial Advisor for FORTUNE magazine’s No. 2 \u201cBest Company To Work For\u201c Financial advisor in this day and age = tough sell.\u00a0 Fortune\u2019s no. 2 company to work for = compelling.\u00a0 Kudos to Edward Jones for a well-titled employment ad.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[26],"tags":[1271,530,1273,1272,1011],"class_list":["post-1966","post","type-post","status-publish","format-standard","hentry","category-employment-ads","tag-ad-title","tag-employment-ad","tag-fortune","tag-good-employment-ad-title","tag-job-ad"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Oho-vI","jetpack-related-posts":[{"id":1997,"url":"http:\/\/selectmetrix.com\/blogs\/2009\/04\/customers-are-pigs\/","url_meta":{"origin":1966,"position":0},"title":"Customers Are Pigs","author":"Derrick Moe","date":"April 8, 2009","format":false,"excerpt":"I have a new favorite title for a sales ad: Territory Manager, Swine-Minnesota I\u2019m not making that up, it is an actual title.\u00a0 This seems remedial, but employment ad titles do matter.\u00a0 Most of us remember the days of looking at ads in a paper where space was limited and\u2026","rel":"","context":"In "Anecdotes"","block_context":{"text":"Anecdotes","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/anecdotes\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2327,"url":"http:\/\/selectmetrix.com\/blogs\/2010\/05\/heart-attack-hiring\/","url_meta":{"origin":1966,"position":1},"title":"Heart Attack Hiring","author":"Derrick Moe","date":"May 4, 2010","format":false,"excerpt":"The company name listed in a sales ad I read this morning: Type A personalities wanted","rel":"","context":"In "Anecdotes"","block_context":{"text":"Anecdotes","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/anecdotes\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2404,"url":"http:\/\/selectmetrix.com\/blogs\/2010\/08\/spelling-does-not-matter\/","url_meta":{"origin":1966,"position":2},"title":"Spelling Does NOT Matter","author":"Derrick Moe","date":"August 18, 2010","format":false,"excerpt":"Here is a new title from a sales employment ad: Accont Exceutive Honestly, if I could spike my coffee right now I would.\u00a0 Whatever price this medical company paid for the ad has been wasted before a single click.","rel":"","context":"In "Anecdotes"","block_context":{"text":"Anecdotes","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/anecdotes\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1633,"url":"http:\/\/selectmetrix.com\/blogs\/2008\/06\/run-the-spell-check\/","url_meta":{"origin":1966,"position":3},"title":"Run The Spell Check","author":"Derrick Moe","date":"June 26, 2008","format":false,"excerpt":"This job summary is from a sales ad for a FORTUNE 500 company: Job Summary Responsible for developing and maintaining customer relationships within the transportatin industry. Is that unbelievable?\u00a0 The irony here is that this company probably holds candidate resumes to a higher standard than their own ad.\u00a0 One other\u2026","rel":"","context":"In "Anecdotes"","block_context":{"text":"Anecdotes","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/anecdotes\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2121,"url":"http:\/\/selectmetrix.com\/blogs\/2009\/10\/humble-ad-writing\/","url_meta":{"origin":1966,"position":4},"title":"Humble Ad Writing","author":"Derrick Moe","date":"October 1, 2009","format":false,"excerpt":"Honestly, I came across this title to a sales ad: I make more money in a month than you make all year Fantastic!\u00a0 That is one humble title.\u00a0 As you can imagine, the ad is written in a casual, confrontational style to challenge the most aggressive sales candidates. I wouldn\u2019t\u2026","rel":"","context":"In "Anecdotes"","block_context":{"text":"Anecdotes","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/anecdotes\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1535,"url":"http:\/\/selectmetrix.com\/blogs\/2008\/04\/might-want-to-rewrite-the-title\/","url_meta":{"origin":1966,"position":5},"title":"Warning: Dinosaur Title Writer","author":"Derrick Moe","date":"April 25, 2008","format":false,"excerpt":"I just read an employment ad for a sales position that had this for the title: Salesmen Honestly, how out of touch can you be?","rel":"","context":"In "Employment Ads"","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1966","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/comments?post=1966"}],"version-history":[{"count":1,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1966\/revisions"}],"predecessor-version":[{"id":1967,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1966\/revisions\/1967"}],"wp:attachment":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/media?parent=1966"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/categories?post=1966"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/tags?post=1966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}