I receive many email approaches each day which often leads to studying each one\u2019s strategy.\u00a0 Here is the opening line from one I received today:<\/p>\n
WANT TO GROW YOUR BUSINESS?<\/p><\/blockquote>\n
Lazy.\u00a0 Insulting.\u00a0 Those are the first two words that come to mind when I read that opening.\u00a0 I suspect the author\u2019s belief is that everyone will agree to the opening question so it will be effective.<\/p>\n
It isn\u2019t.<\/p>\n
The opening approach needs to warrant the reader\u2019s attention, but don\u2019t do it in an insulting manner.\u00a0 The question has a subtle intimation that the person doesn\u2019t know how to do it\u2026but you do.\u00a0 That is a bad position in which to place yourself on the first approach to a cold prospect.<\/p>\n","protected":false},"excerpt":{"rendered":"
I receive many email approaches each day which often leads to studying each one\u2019s strategy.\u00a0 Here is the opening line from one I received today: WANT TO GROW YOUR BUSINESS? Lazy.\u00a0 Insulting.\u00a0 Those are the first two words that come to mind when I read that opening.\u00a0 I suspect the author\u2019s belief is that everyone will agree to the opening question so it will be effective. It isn\u2019t. The opening approach needs to warrant the reader\u2019s attention, but don\u2019t do it in an insulting manner.\u00a0 The question has a subtle intimation that the person doesn\u2019t know how to do it\u2026but you do.\u00a0 That is a bad position in which to… Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[9],"tags":[264,1270,1023,232,267,142],"class_list":["post-1964","post","type-post","status-publish","format-standard","hentry","category-sales-techniques","tag-cold-call","tag-cold-email","tag-email-prospecting","tag-prospecting","tag-sales-approach","tag-sales-technique"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Oho-vG","jetpack-related-posts":[{"id":52194,"url":"http:\/\/selectmetrix.com\/blogs\/2019\/07\/1-important-change-to-prospecting\/","url_meta":{"origin":1964,"position":0},"title":"1 Important Change To Prospecting","author":"Derrick Moe","date":"July 5, 2019","format":false,"excerpt":"https:\/\/youtu.be\/KnqadkJmQCI Has anything changed more in recent years than prospecting?\u00a0 Cold calling a business phone number to sell a potential prospect is a marginal task, at best, today.\u00a0 Email is a similar task with similar results.\u00a0 Salespeople who do their own prospecting need an advantage, a shift, in their approach.\u2026","rel":"","context":"In "Sales Techniques"","block_context":{"text":"Sales Techniques","link":"http:\/\/selectmetrix.com\/blogs\/category\/sales-techniques\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/KnqadkJmQCI\/0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":737,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/03\/anecdote-what-not-to-do-when-prospecting\/","url_meta":{"origin":1964,"position":1},"title":"Anecdote – What Not To Do When Prospecting","author":"Lee Fratzke","date":"March 9, 2007","format":false,"excerpt":"We are presently running multiple processes and I received an email in response to one of our ads. The respondent listed the job title in the subject line and this in the body: Good morning: If I could show you the following: How to generate more leads How to increase\u2026","rel":"","context":"In "Anecdotes"","block_context":{"text":"Anecdotes","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/anecdotes\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1553,"url":"http:\/\/selectmetrix.com\/blogs\/2008\/05\/the-9-second-window\/","url_meta":{"origin":1964,"position":2},"title":"The 9 Second Window","author":"Derrick Moe","date":"May 5, 2008","format":false,"excerpt":"That is how long you have to hook a person on a cold voicemail message according to this article on Salesopedia (my bold): 6 Interesting Sales Prospecting Statistics 1.\u00a0 In a recent survey 95% of salespeople said they can sell - they just need to get in front of more\u2026","rel":"","context":"In "Communication"","block_context":{"text":"Communication","link":"http:\/\/selectmetrix.com\/blogs\/category\/communication\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1397,"url":"http:\/\/selectmetrix.com\/blogs\/2008\/01\/prospecting-perspective\/","url_meta":{"origin":1964,"position":3},"title":"Prospecting Perspective","author":"Derrick Moe","date":"January 29, 2008","format":false,"excerpt":"I haven't seen this quote before, but it comes from the JustSell.com daily newsletter: \"Every strike brings me closer to the next home run.\" Babe Ruth (1895-1948) American baseball player So much of sales success comes down to perspective and attitude.\u00a0 The Babe's approach would be a good starting point\u2026","rel":"","context":"In "Sales Techniques"","block_context":{"text":"Sales Techniques","link":"http:\/\/selectmetrix.com\/blogs\/category\/sales-techniques\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1428,"url":"http:\/\/selectmetrix.com\/blogs\/2008\/02\/when-prospecting-be-real\/","url_meta":{"origin":1964,"position":4},"title":"When Prospecting, Be Real","author":"Derrick Moe","date":"February 20, 2008","format":false,"excerpt":"I received an unsolicited email this morning from a niche job board that is really lame.\u00a0 The remarkable offer: I spoke with my Manager specifically about your company.\u00a0 I asked him to help me put together a cost effective trial package that would need to give you a good feel\u2026","rel":"","context":"In "Communication"","block_context":{"text":"Communication","link":"http:\/\/selectmetrix.com\/blogs\/category\/communication\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1382,"url":"http:\/\/selectmetrix.com\/blogs\/2008\/01\/use-anti-bonding-when-hiring-salespeople\/","url_meta":{"origin":1964,"position":5},"title":"Use Anti-Bonding When Hiring Salespeople","author":"Derrick Moe","date":"January 17, 2008","format":false,"excerpt":"Here is an interesting article from Columbia Business Times titled The Mysteries Of Hiring Salespeople Unlocked.\u00a0 Good title.\u00a0 The short article has some excellent advice and some marginal suggestions.\u00a0 From the excellent column (emphasis mine): 3. Unlearn your present interviewing system. First, throw away the hiring profile assessment you are\u2026","rel":"","context":"In "Hiring Salespeople"","block_context":{"text":"Hiring Salespeople","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/hiring-salespeople\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1964","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/comments?post=1964"}],"version-history":[{"count":1,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1964\/revisions"}],"predecessor-version":[{"id":1965,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1964\/revisions\/1965"}],"wp:attachment":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/media?parent=1964"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/categories?post=1964"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/tags?post=1964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}