{"id":1832,"date":"2009-01-07T08:29:49","date_gmt":"2009-01-07T14:29:49","guid":{"rendered":"http:\/\/selectmetrix.com\/blogs\/2009\/01\/proof-there-is-no-proof-reading\/"},"modified":"2009-01-07T08:29:49","modified_gmt":"2009-01-07T14:29:49","slug":"proof-there-is-no-proof-reading","status":"publish","type":"post","link":"http:\/\/selectmetrix.com\/blogs\/2009\/01\/proof-there-is-no-proof-reading\/","title":{"rendered":"Proof There Is No Proof-Reading"},"content":{"rendered":"<p>Just when I thought companies had finally taken my advice and started proof-reading their employment ads I come across this title:<\/p>\n<blockquote>\n<p>Build Enginerr<\/p>\n<\/blockquote>\n<p>Of course the ad states this requirement (emphasis mine):<\/p>\n<blockquote>\n<p>&#8211;<em>Excellent written<\/em>, spoken, and interpersonal communication skills with the ability to communicate ideas in both technical and user-friendly language.<\/p>\n<\/blockquote>\n<p>I suppose the descriptor &#8220;excellent&#8221; is all relative.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Just when I thought companies had finally taken my advice and started proof-reading their employment ads I come across this title: Build Enginerr Of course the ad states this requirement (emphasis mine): &#8211;Excellent written, spoken, and interpersonal communication skills with the ability to communicate ideas in both technical and user-friendly language. I suppose the descriptor &#8220;excellent&#8221; is all relative.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[26],"tags":[1135,1134,530,472],"class_list":["post-1832","post","type-post","status-publish","format-standard","hentry","category-employment-ads","tag-ad-error","tag-ad-mistake","tag-employment-ad","tag-sales-ad"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Oho-ty","jetpack-related-posts":[{"id":1968,"url":"http:\/\/selectmetrix.com\/blogs\/2009\/03\/copy-paste-before-proofing\/","url_meta":{"origin":1832,"position":0},"title":"Copy-Paste Before Proofing","author":"Derrick Moe","date":"March 19, 2009","format":false,"excerpt":"Proofread your ads \u2013 a simple, simple task that seems to be ignored by some companies.\u00a0 From an ad I read this morning (my editing): A fast growing ______________ is seeking one great sales person to take the Minneapolis\/St. Paul market to the next level. Innocuous enough, but when you\u2026","rel":"","context":"In &quot;Employment Ads&quot;","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1656,"url":"http:\/\/selectmetrix.com\/blogs\/2008\/07\/tightening-the-ad\/","url_meta":{"origin":1832,"position":1},"title":"Tightening The Ad","author":"Derrick Moe","date":"July 11, 2008","format":false,"excerpt":"I've been reading through many sales employment ads recently and am seeing a trend - the ads are written tighter.\u00a0 A couple of examples: -Minimum of 5 years of related public accounting and\/or corporate sales -A minimum of two years\u2019 business development experience in a pharmaceutical and\/or CRO biotechnology, or\u2026","rel":"","context":"In &quot;Economy&quot;","block_context":{"text":"Economy","link":"http:\/\/selectmetrix.com\/blogs\/category\/economy\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":700,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/02\/overwritten-sales-ads\/","url_meta":{"origin":1832,"position":2},"title":"Overwritten Sales Ads","author":"Derrick Moe","date":"February 27, 2007","format":false,"excerpt":"You don't have to read this, just look at it's sheer girth: Qualifications\/Necessary Skills: Attention to Detail. Able to be alert in a high-risk environment; follow detailed procedures and ensure accuracy in documentation and data; concentrate on routine work details and organize and maintain a system of records. Able to\u2026","rel":"","context":"In &quot;Employment Ads&quot;","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2199,"url":"http:\/\/selectmetrix.com\/blogs\/2009\/12\/swamped-by-applicants\/","url_meta":{"origin":1832,"position":3},"title":"Swamped By Applicants","author":"Derrick Moe","date":"December 15, 2009","format":false,"excerpt":"I am hearing more discussions about incredibly large responses to sales job postings in this present economy.\u00a0 Some of the companies I talk to are overwhelmed by the sheer numbers of resumes they receive.\u00a0 I went back to look at an old article we wrote back in 2005 when the\u2026","rel":"","context":"In &quot;Hiring Salespeople&quot;","block_context":{"text":"Hiring Salespeople","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/hiring-salespeople\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":206,"url":"http:\/\/selectmetrix.com\/blogs\/2006\/08\/when-sales-ads-dont-work\/","url_meta":{"origin":1832,"position":4},"title":"When Sales Ads Don&#8217;t Work","author":"Derrick Moe","date":"August 2, 2006","format":false,"excerpt":"I'm reading posts in recruiter message boards that are discussing low salesperson response rates to employment ads placed on monster, local newspapers and publications. From the amount of responses to this subject, it appears many other recruiters are having similar difficulties. I then read the opening paragraph from this article\u2026","rel":"","context":"In &quot;Hiring&quot;","block_context":{"text":"Hiring","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2617,"url":"http:\/\/selectmetrix.com\/blogs\/2015\/08\/more-bad-ad-writing\/","url_meta":{"origin":1832,"position":5},"title":"More Bad Ad Writing","author":"Derrick Moe","date":"August 12, 2015","format":false,"excerpt":"Just saw this title to a sales position ad (emphasis mine): Regional Sales Manager Job \u201cJob\u201d\u2026seriously?\u00a0 Don\u2019t do this in your ads.\u00a0 Salespeople, especially young salespeople, are looking for opportunities, careers, even a path.\u00a0 If you promote the position as a job, you will instantly limit the perspective, or upside,\u2026","rel":"","context":"In &quot;Communication&quot;","block_context":{"text":"Communication","link":"http:\/\/selectmetrix.com\/blogs\/category\/communication\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1832","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/comments?post=1832"}],"version-history":[{"count":0,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1832\/revisions"}],"wp:attachment":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/media?parent=1832"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/categories?post=1832"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/tags?post=1832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<!-- WP Super Cache is installed but broken. 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