{"id":1780,"date":"2008-11-07T08:49:33","date_gmt":"2008-11-07T14:49:33","guid":{"rendered":"http:\/\/selectmetrix.com\/blogs\/?p=1780"},"modified":"2008-11-07T06:46:50","modified_gmt":"2008-11-07T12:46:50","slug":"using-email-in-the-sales-process","status":"publish","type":"post","link":"http:\/\/selectmetrix.com\/blogs\/2008\/11\/using-email-in-the-sales-process\/","title":{"rendered":"Using Email In The Sales Process"},"content":{"rendered":"<p>Using email effectively is an absolute must in today&#8217;s business world.\u00a0 It is surprising to me how much email has started to dominate the selling landscape over the past 5 years.\u00a0 That being said,\u00a0understanding email etiquette is vital to moving a deal through the pipeline.<\/p>\n<p><a href=\"http:\/\/www.eyesonsales.com\/archives\/blog\/email_is_the_new_phone\" target=\"_blank\">Eyesonsales.com<\/a> has an article that gives some good guidelines to follow in using email:<\/p>\n<ul>\n<li>View email as the new prospecting tool. After you leave a voicemail, follow-up with an email, giving prospects 2 easy ways to respond. Remember, your goal is to connect with the person. Even if they respond \u201cno\u201d, you\u2019ve connected and can respond to try to generate an interest.<\/li>\n<li>Keep the sales process moving forward. Use emails to ask requirement gathering questions, get referrals, make recommendations, and provide updates.<\/li>\n<li>Respond to all emails with action items promptly. You return phone calls within 1-24 hours. The expectation now is that you\u2019ll return emails within 30 minutes \u2013 12 hours. If you can\u2019t respond completely, send an email setting expectations about when you will send a full response.<\/li>\n<li>Think \u2013 and proof \u2013 before you send. Sometimes it\u2019s best to draft a response, then wait 30 minutes before sending. You may choose to soften, shorten, or otherwise change your response.<\/li>\n<li>You may need a hand-held device such as a Blackberry to keep up. Consider what tools you need to stay on top of your emails.<\/li>\n<li>Schedule daily time on your calendar to respond to emails.<\/li>\n<\/ul>\n<p>One tip I would add &#8211; Don&#8217;t treat email like a text message.\u00a0\u00a0Email messages should be treated as a relatively formal means of communication &#8211; far more than a text message.\u00a0 There is nothing as shockingly inappropriate as an email that reads like a text message.\u00a0 Avoid this approach like the plague!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Using email effectively is an absolute must in today&#8217;s business world.\u00a0 It is surprising to me how much email has started to dominate the selling landscape over the past 5 years.\u00a0 That being said,\u00a0understanding email etiquette is vital to moving a deal through the pipeline. Eyesonsales.com has an article that gives some good guidelines to follow in using email: View email as the new prospecting tool. After you leave a voicemail, follow-up with an email, giving prospects 2 easy ways to respond. Remember, your goal is to connect with the person. Even if they respond \u201cno\u201d, you\u2019ve connected and can respond to try to generate an interest. Keep the sales&hellip; <a class=\"read-more\" href=\"http:\/\/selectmetrix.com\/blogs\/2008\/11\/using-email-in-the-sales-process\/\">Read More<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[14,9],"tags":[1074,241,1078,1076,1077,1075],"class_list":["post-1780","post","type-post","status-publish","format-standard","hentry","category-communication","category-sales-techniques","tag-email","tag-email-communication","tag-email-format","tag-email-style","tag-proper-email","tag-proper-email-etiquette"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Oho-sI","jetpack-related-posts":[{"id":374,"url":"http:\/\/selectmetrix.com\/blogs\/2006\/10\/sales-comp-potpourri-part-2\/","url_meta":{"origin":1780,"position":0},"title":"Sales Comp Potpourri &#8211; Part 2","author":"Lee Fratzke","date":"October 18, 2006","format":false,"excerpt":"A few days ago the Velvet Hammer provided some pointers on putting together offer letters and I wanted to chime in on the topic. I have just a couple of general reminders as you deliver the offers to your sales candidates: Your position is probably not the only opportunity they\u2026","rel":"","context":"In &quot;Compensation&quot;","block_context":{"text":"Compensation","link":"http:\/\/selectmetrix.com\/blogs\/category\/compensation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":61,"url":"http:\/\/selectmetrix.com\/blogs\/2006\/05\/when-to-follow-up\/","url_meta":{"origin":1780,"position":1},"title":"When to Follow Up","author":"Derrick Moe","date":"May 31, 2006","format":false,"excerpt":"Application Etiquette from Sales & Marketing Management briefly provides some stats about when applicants should follow up after submitting their resume. How long should a job applicant wait to follow up with the hiring manager after submitting a resume? * 37 percent said one week or less * 45 percent\u2026","rel":"","context":"In &quot;Hiring&quot;","block_context":{"text":"Hiring","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1752,"url":"http:\/\/selectmetrix.com\/blogs\/2008\/10\/sloppy-speech\/","url_meta":{"origin":1780,"position":2},"title":"Sloppy Speech","author":"Derrick Moe","date":"October 13, 2008","format":false,"excerpt":"Is there anything more annoying than listening to someone use non-words in their speech?\u00a0 Well, there probably is, but this speech habit is a real pet peeve of mine.\u00a0 Saleshq.com provides a great article that calls out different sloppy speech habits.\u00a0 The article focuses on interview etiquette, but these patterns\u2026","rel":"","context":"In &quot;Communication&quot;","block_context":{"text":"Communication","link":"http:\/\/selectmetrix.com\/blogs\/category\/communication\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2583,"url":"http:\/\/selectmetrix.com\/blogs\/2015\/06\/the-lost-art-of-decorum\/","url_meta":{"origin":1780,"position":3},"title":"The Lost Art of Decorum","author":"Derrick Moe","date":"June 17, 2015","format":false,"excerpt":"Maybe I am aging faster than I will admit, but I have seen a trend in the professional workplace that is unsettling. Decorum.\u00a0 As defined by Webster, it is \u201ccorrect or proper behavior that shows respect and good manners.\u201d One of the things I tell hiring managers is that the\u2026","rel":"","context":"In &quot;Communication&quot;","block_context":{"text":"Communication","link":"http:\/\/selectmetrix.com\/blogs\/category\/communication\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":700,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/02\/overwritten-sales-ads\/","url_meta":{"origin":1780,"position":4},"title":"Overwritten Sales Ads","author":"Derrick Moe","date":"February 27, 2007","format":false,"excerpt":"You don't have to read this, just look at it's sheer girth: Qualifications\/Necessary Skills: Attention to Detail. Able to be alert in a high-risk environment; follow detailed procedures and ensure accuracy in documentation and data; concentrate on routine work details and organize and maintain a system of records. Able to\u2026","rel":"","context":"In &quot;Employment Ads&quot;","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2226,"url":"http:\/\/selectmetrix.com\/blogs\/2010\/01\/retention-horizon\/","url_meta":{"origin":1780,"position":5},"title":"Retention Horizon","author":"Derrick Moe","date":"January 6, 2010","format":false,"excerpt":"Employment in this economy is a wonderful asset, to say the least.\u00a0 However, this abcnews.com story points to an impending problem \u2013 retention. Even Americans who are lucky enough to have work in this economy are becoming more unhappy with their jobs, according to a new survey that found only\u2026","rel":"","context":"In &quot;Retention&quot;","block_context":{"text":"Retention","link":"http:\/\/selectmetrix.com\/blogs\/category\/retention\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1780","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/comments?post=1780"}],"version-history":[{"count":1,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1780\/revisions"}],"predecessor-version":[{"id":1783,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1780\/revisions\/1783"}],"wp:attachment":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/media?parent=1780"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/categories?post=1780"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/tags?post=1780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<!-- WP Super Cache is installed but broken. 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