{"id":1745,"date":"2008-10-01T15:55:52","date_gmt":"2008-10-01T20:55:52","guid":{"rendered":"http:\/\/selectmetrix.com\/blogs\/2008\/10\/lame-buzzwords\/"},"modified":"2008-10-01T15:27:36","modified_gmt":"2008-10-01T20:27:36","slug":"lame-buzzwords","status":"publish","type":"post","link":"http:\/\/selectmetrix.com\/blogs\/2008\/10\/lame-buzzwords\/","title":{"rendered":"Lame Buzzwords"},"content":{"rendered":"<p><a target=\"_blank\" href=\"http:\/\/www.justsell.com\/content\/newsletter\/buzzwords.htm#buzz\">JustSell.com has a fantastic list of lame buzzwords<\/a> to avoid when selling (or speaking in general as far as I am concerned).\u00a0 Here is the setup straight from the article:<\/p>\n<blockquote><p>A buzzword is &#8220;an important-sounding usually technical word or phrase often of little meaning used chiefly to impress laymen.&#8221; \u2013Merriam-Webster<\/p>\n<p>Think about it&#8230; do statements full of buzzwords communicate anything specific to your prospects and customers? Do you like hearing buzzwords?<\/p><\/blockquote>\n<p>Amen.\u00a0 And now for just a partial list of the buzzwords:<\/p>\n<ul>\n<li>\u00a0\n<ul>\n<li>benchmark<\/li>\n<li>best in class<\/li>\n<li>best practices<\/li>\n<li>change agent<\/li>\n<li>core competency<\/li>\n<li>cross-functional<\/li>\n<li>dynamic<\/li>\n<li>empower<\/li>\n<li>growth initiative<\/li>\n<li>interface<\/li>\n<li>metrics<\/li>\n<li>optimize<\/li>\n<li>paradigm shift<\/li>\n<li>partner<\/li>\n<li>proactive<\/li>\n<li>streamline<\/li>\n<li>synergy<\/li>\n<li>user-friendly<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Metrics?\u00a0 Now I am insulted.\u00a0 &#8220;Synergy&#8221; has got to be the worst one in the list.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>JustSell.com has a fantastic list of lame buzzwords to avoid when selling (or speaking in general as far as I am concerned).\u00a0 Here is the setup straight from the article: A buzzword is &#8220;an important-sounding usually technical word or phrase often of little meaning used chiefly to impress laymen.&#8221; \u2013Merriam-Webster Think about it&#8230; do statements full of buzzwords communicate anything specific to your prospects and customers? Do you like hearing buzzwords? Amen.\u00a0 And now for just a partial list of the buzzwords: \u00a0 benchmark best in class best practices change agent core competency cross-functional dynamic empower growth initiative interface metrics optimize paradigm shift partner proactive streamline synergy user-friendly Metrics?\u00a0 Now&hellip; <a class=\"read-more\" href=\"http:\/\/selectmetrix.com\/blogs\/2008\/10\/lame-buzzwords\/\">Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[14,9],"tags":[691,1030,1031],"class_list":["post-1745","post","type-post","status-publish","format-standard","hentry","category-communication","category-sales-techniques","tag-buzzword","tag-lame-buzzword","tag-words-to-avoid"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Oho-s9","jetpack-related-posts":[{"id":1583,"url":"http:\/\/selectmetrix.com\/blogs\/2008\/05\/marketing-buzzwords-exposed\/","url_meta":{"origin":1745,"position":0},"title":"Marketing Buzzwords Exposed","author":"Derrick Moe","date":"May 21, 2008","format":false,"excerpt":"LOVE this article from SalesHQ - Marketing Buzzword Bingo.\u00a0 The author shares my disdain for marketing buzzwords.\u00a0 The article is simply a list of buzzwords with his definition for each one. Some examples: Reputation management \u2013 controlling information flow to that which I want known Lifelong value \u2013 guess at\u2026","rel":"","context":"In &quot;Communication&quot;","block_context":{"text":"Communication","link":"http:\/\/selectmetrix.com\/blogs\/category\/communication\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1640,"url":"http:\/\/selectmetrix.com\/blogs\/2008\/07\/writing-clear-ads\/","url_meta":{"origin":1745,"position":1},"title":"Writing Clear Ads","author":"Derrick Moe","date":"July 1, 2008","format":false,"excerpt":"Another odd line from a sales ad: make direct fact-to-face sales calls I did a double-take on that one, \"fact-to-face\"...is that some new business lingo with which I am not familiar?\u00a0 I think it is a typing error, but even if it isn't, ads are better served with common language\u2026","rel":"","context":"In &quot;Employment Ads&quot;","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":797,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/04\/top-10-most-annoying-buzzwords\/","url_meta":{"origin":1745,"position":2},"title":"Top 10 Most Annoying Buzzwords","author":"Derrick Moe","date":"April 3, 2007","format":false,"excerpt":"In an effort to stay on top of the hippest trends, I give you this: The top 10 most annoying buzzwords or phrases in the creative industry today:* Outside the box* Synergy* The big idea* ROI* Paradigm shift* Strategy* Integrated solution* CRM* Customer-centric* Voice of the consumer From ManageSmarter.com's Office\u2026","rel":"","context":"In &quot;Communication&quot;","block_context":{"text":"Communication","link":"http:\/\/selectmetrix.com\/blogs\/category\/communication\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1584,"url":"http:\/\/selectmetrix.com\/blogs\/2008\/05\/recruiting-buzzwords-exposed\/","url_meta":{"origin":1745,"position":3},"title":"Recruiting Buzzwords Exposed","author":"Derrick Moe","date":"May 21, 2008","format":false,"excerpt":"Well, this is only fair - ERE offers up an article with the real definition of common recruiting buzzwords\/phrases.\u00a0 Some of the buzzwords from the rather extensive list: Ad-hoc (adj.) Usage: \"There will also be some ad-hoc projects required.\" Definition: A catch-all phrase used by corporations to describe the countless\u2026","rel":"","context":"In &quot;Anecdotes&quot;","block_context":{"text":"Anecdotes","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/anecdotes\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1933,"url":"http:\/\/selectmetrix.com\/blogs\/2009\/03\/the-recession-dictionary\/","url_meta":{"origin":1745,"position":4},"title":"The Recession Dictionary","author":"Derrick Moe","date":"March 9, 2009","format":false,"excerpt":"This current economy is giving life to a handful of new words tied to the recession according to this abcnews.com story.\u00a0 Some of the words are making it into the online site of the major dictionaries.\u00a0 Thankfully they are not putting the words into the printed version\u2026yet.\u00a0 Does anyone still\u2026","rel":"","context":"In &quot;Communication&quot;","block_context":{"text":"Communication","link":"http:\/\/selectmetrix.com\/blogs\/category\/communication\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2508,"url":"http:\/\/selectmetrix.com\/blogs\/2012\/06\/leadership-jargon\/","url_meta":{"origin":1745,"position":5},"title":"Leadership Jargon","author":"Derrick Moe","date":"June 22, 2012","format":false,"excerpt":"Oh does this Sales & Marketing Management article hit me where I live.\u00a0 The gist of the article is the corporate speak many leaders use in hopes of sounding\u2026smarter?\u00a0 I really don\u2019t know why they do it.\u00a0 I have encountered this approach when working with leaders and their teams.\u00a0 Assessing\u2026","rel":"","context":"In &quot;Communication&quot;","block_context":{"text":"Communication","link":"http:\/\/selectmetrix.com\/blogs\/category\/communication\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1745","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/comments?post=1745"}],"version-history":[{"count":0,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1745\/revisions"}],"wp:attachment":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/media?parent=1745"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/categories?post=1745"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/tags?post=1745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<!-- WP Super Cache is installed but broken. 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