{"id":174,"date":"2006-07-17T13:52:25","date_gmt":"2006-07-17T18:52:25","guid":{"rendered":"http:\/\/selectmetrix.com\/blogs\/?p=174"},"modified":"2006-07-17T13:54:17","modified_gmt":"2006-07-17T18:54:17","slug":"marketing-on-eggsseriously","status":"publish","type":"post","link":"http:\/\/selectmetrix.com\/blogs\/2006\/07\/marketing-on-eggsseriously\/","title":{"rendered":"Marketing on Eggs&#8230;seriously"},"content":{"rendered":"<p>I just read <a href=\"http:\/\/www.newsmax.com\/archives\/ic\/2006\/7\/17\/123424.shtml?s=rss\" target=\"_blank\">CBS to Launch Offbeat Promotion on Eggs<\/a>. CBS is going to advertise on eggs that you purchase in the supermarket. At first I was taken aback by the entire ubiquitous marketing approach of our society.<\/p>\n<p>Then I thought I would probably be intrigued if I opened the carton of eggs and saw the CBS eye logo on it.<\/p>\n<p>It goes deeper. I googled the company that places the ad on to the eggshell. <a href=\"http:\/\/www.eggfusion.com\" target=\"_blank\">Eggfusion&#8217;s<\/a> site revealed this:<\/p>\n<blockquote><p>Without affecting the contents or durability of an egg, Eggfusion&#8217;s proprietary laser-etching technology safely places tamperproof marks directly into the eggshell as it passes through the packaging process.<\/p><\/blockquote>\n<p>Apparently, it started as a safety feature for indelibly marking freshness dates on the egg itself instead of the carton. Someone saw a marketing opportunity and decided to put advertising on the egg also.<\/p>\n<p>Now that is capitalism at its finest.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I just read CBS to Launch Offbeat Promotion on Eggs. CBS is going to advertise on eggs that you purchase in the supermarket. At first I was taken aback by the entire ubiquitous marketing approach of our society. Then I thought I would probably be intrigued if I opened the carton of eggs and saw the CBS eye logo on it. It goes deeper. I googled the company that places the ad on to the eggshell. Eggfusion&#8217;s site revealed this: Without affecting the contents or durability of an egg, Eggfusion&#8217;s proprietary laser-etching technology safely places tamperproof marks directly into the eggshell as it passes through the packaging process. Apparently, it&hellip; <a class=\"read-more\" href=\"http:\/\/selectmetrix.com\/blogs\/2006\/07\/marketing-on-eggsseriously\/\">Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[17],"tags":[],"class_list":["post-174","post","type-post","status-publish","format-standard","hentry","category-marketing"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Oho-2O","jetpack-related-posts":[{"id":1206,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/09\/the-right-perspective-from-customer-service\/","url_meta":{"origin":174,"position":0},"title":"The Right Perspective From Customer Service","author":"Derrick Moe","date":"September 26, 2007","format":false,"excerpt":"I interviewed a customer service manager candidate this past week who had a good approach to her job.\u00a0 I asked her as a manager how she wants her reps to handle customers. Her response, \"Like eggs.\" She went on to explain how she would personally handle the difficult customer situations\u2026","rel":"","context":"In &quot;Interview&quot;","block_context":{"text":"Interview","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/interview\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1995,"url":"http:\/\/selectmetrix.com\/blogs\/2009\/04\/entrepreneurial-ambiguity\/","url_meta":{"origin":174,"position":1},"title":"Entrepreneurial Ambiguity","author":"Derrick Moe","date":"April 6, 2009","format":false,"excerpt":"Inc.com is celebrating its 30th birthday with some fascinating articles including an interview with Jim Collins.\u00a0 The interviewer asked for his definition of entrepreneurship which involves a paint-by-numbers vs. blank canvas analogy.\u00a0 However, the follow up question and answer was notable: It has to do with your ability to handle\u2026","rel":"","context":"In &quot;Sales Management&quot;","block_context":{"text":"Sales Management","link":"http:\/\/selectmetrix.com\/blogs\/category\/sales-management\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1453,"url":"http:\/\/selectmetrix.com\/blogs\/2008\/03\/people-need-more-feedback\/","url_meta":{"origin":174,"position":2},"title":"People Need More Feedback","author":"Derrick Moe","date":"March 4, 2008","format":false,"excerpt":"Wall Street Journal offers Avoiding Conflicts, The Too-Nice Boss Makes Matters Worse...you can see where this is going. \"In a knowledge economy, where work is more complex and interdependent, people need feedback more -- what they particularly need feedback on are on things that are difficult to give: one's interpersonal\u2026","rel":"","context":"In &quot;Communication&quot;","block_context":{"text":"Communication","link":"http:\/\/selectmetrix.com\/blogs\/category\/communication\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2081,"url":"http:\/\/selectmetrix.com\/blogs\/2009\/07\/simply-elegant-marketing\/","url_meta":{"origin":174,"position":3},"title":"Simply Elegant Marketing","author":"Derrick Moe","date":"July 28, 2009","format":false,"excerpt":"There is an elegance to simplicity that often gets belittled, mocked or dismissed.\u00a0 That condescension can blind one\u2019s eyes to an cost-effective marketing campaign.\u00a0 I give you Google Video from Germany (via SalesHQ.com): \u00a0 I love the simplicity of the entire clever campaign.","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"http:\/\/selectmetrix.com\/blogs\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1579,"url":"http:\/\/selectmetrix.com\/blogs\/2008\/05\/marketing-to-millennials\/","url_meta":{"origin":174,"position":4},"title":"Marketing To Millennials","author":"Derrick Moe","date":"May 19, 2008","format":false,"excerpt":"Inc.com chronicles one Gen Y marketing campaign by BMW that I have not heard of.\u00a0 The opening sentence forewarned me: Generation Y\u2019s indifference to traditional forms of marketing and advertising has some big companies and their ad agencies scrambling for creative ways to reach and engage this demographic. Engagement is\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"http:\/\/selectmetrix.com\/blogs\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2334,"url":"http:\/\/selectmetrix.com\/blogs\/2010\/05\/a-marketing-tell\/","url_meta":{"origin":174,"position":5},"title":"A Marketing Tell","author":"Derrick Moe","date":"May 11, 2010","format":false,"excerpt":"If you are not familiar with poker parlance, a tell is a subtle but detectable change in a player\u2019s appearance, movement or expression.\u00a0 In essence, it is a clue as to the strength of the cards they are holding.\u00a0 Poker players are masters of reading body language and movement for\u2026","rel":"","context":"In &quot;Leadership&quot;","block_context":{"text":"Leadership","link":"http:\/\/selectmetrix.com\/blogs\/category\/leadership\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/comments?post=174"}],"version-history":[{"count":0,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/174\/revisions"}],"wp:attachment":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/media?parent=174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/categories?post=174"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/tags?post=174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<!-- WP Super Cache is installed but broken. 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