{"id":174,"date":"2006-07-17T13:52:25","date_gmt":"2006-07-17T18:52:25","guid":{"rendered":"http:\/\/selectmetrix.com\/blogs\/?p=174"},"modified":"2006-07-17T13:54:17","modified_gmt":"2006-07-17T18:54:17","slug":"marketing-on-eggsseriously","status":"publish","type":"post","link":"http:\/\/selectmetrix.com\/blogs\/2006\/07\/marketing-on-eggsseriously\/","title":{"rendered":"Marketing on Eggs…seriously"},"content":{"rendered":"

I just read CBS to Launch Offbeat Promotion on Eggs<\/a>. CBS is going to advertise on eggs that you purchase in the supermarket. At first I was taken aback by the entire ubiquitous marketing approach of our society.<\/p>\n

Then I thought I would probably be intrigued if I opened the carton of eggs and saw the CBS eye logo on it.<\/p>\n

It goes deeper. I googled the company that places the ad on to the eggshell. Eggfusion’s<\/a> site revealed this:<\/p>\n

Without affecting the contents or durability of an egg, Eggfusion’s proprietary laser-etching technology safely places tamperproof marks directly into the eggshell as it passes through the packaging process.<\/p><\/blockquote>\n
Apparently, it started as a safety feature for indelibly marking freshness dates on the egg itself instead of the carton. Someone saw a marketing opportunity and decided to put advertising on the egg also.<\/p>\n
Now that is capitalism at its finest.<\/p>\n","protected":false},"excerpt":{"rendered":"
I just read CBS to Launch Offbeat Promotion on Eggs. CBS is going to advertise on eggs that you purchase in the supermarket. At first I was taken aback by the entire ubiquitous marketing approach of our society. Then I thought I would probably be intrigued if I opened the carton of eggs and saw the CBS eye logo on it. It goes deeper. I googled the company that places the ad on to the eggshell. Eggfusion’s site revealed this: Without affecting the contents or durability of an egg, Eggfusion’s proprietary laser-etching technology safely places tamperproof marks directly into the eggshell as it passes through the packaging process. Apparently, it… Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[17],"tags":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Oho-2O","jetpack-related-posts":[],"_links":{"self":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/174"}],"collection":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/comments?post=174"}],"version-history":[{"count":0,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/174\/revisions"}],"wp:attachment":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/media?parent=174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/categories?post=174"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/tags?post=174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}