“At ______, \u201cNOW\u201d is not a mantra, it\u2019s not a demand and it\u2019s not a time in space. NOW is a fact. It\u2019s a lifestyle. It\u2019s the way we conduct business with each other. And it\u2019s the very essence of the experience we deliver to our customers every single day.<\/p>\n
We believe in the now. We live in the now. We deliver the now to our customers. We do this by taking immediate action, by thinking ahead and by never being satisfied with anything less \u2013 because anything less would be waiting too long.<\/p><\/blockquote>\n
Now that is a heavy opening to a sales ad.\u00a0 For a more toned-down version from a different company:<\/p>\n
Whatever job you’re looking for, you can probably find it at ______. Our diverse partnerships across a variety of industries mean countless career opportunities for you. It’s your choice. It’s your future. And you can make it happen at ______.<\/p><\/blockquote>\n
That one is a bit lighter, but you see the trend.<\/p>\n","protected":false},"excerpt":{"rendered":"
I’ve been reading through some sales ads and am seeing a trend regarding the introduction.\u00a0 Many ads are now describing their company in, for lack of a better word, philosophical terms. For instance, this excerpt is from a cell phone company’s ad: Are you ready to join _______ and Live Life in the Now?” “At ______, \u201cNOW\u201d is not a mantra, it\u2019s not a demand and it\u2019s not a time in space. NOW is a fact. It\u2019s a lifestyle. It\u2019s the way we conduct business with each other. And it\u2019s the very essence of the experience we deliver to our customers every single day. We believe in the now. We… Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[26,5],"tags":[530,1012,1011,472,533],"class_list":["post-1736","post","type-post","status-publish","format-standard","hentry","category-employment-ads","category-trends","tag-employment-ad","tag-employment-ad-trend","tag-job-ad","tag-sales-ad","tag-writing-an-ad"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Oho-s0","jetpack-related-posts":[{"id":2023,"url":"http:\/\/selectmetrix.com\/blogs\/2009\/05\/obvious-red-flags-in-employment-ads\/","url_meta":{"origin":1736,"position":0},"title":"Obvious Red Flags In Employment Ads","author":"Derrick Moe","date":"May 12, 2009","format":false,"excerpt":"Don\u2019t do this: If you have the contacts in these areas with such customers, let us know! That line is from a sales employment ad I read this morning and it is a tremendous red flag to savvy salespeople.\u00a0 The ad is also from a recruiter and not the hiring\u2026","rel":"","context":"In "Employment Ads"","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1656,"url":"http:\/\/selectmetrix.com\/blogs\/2008\/07\/tightening-the-ad\/","url_meta":{"origin":1736,"position":1},"title":"Tightening The Ad","author":"Derrick Moe","date":"July 11, 2008","format":false,"excerpt":"I've been reading through many sales employment ads recently and am seeing a trend - the ads are written tighter.\u00a0 A couple of examples: -Minimum of 5 years of related public accounting and\/or corporate sales -A minimum of two years\u2019 business development experience in a pharmaceutical and\/or CRO biotechnology, or\u2026","rel":"","context":"In "Economy"","block_context":{"text":"Economy","link":"http:\/\/selectmetrix.com\/blogs\/category\/economy\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1997,"url":"http:\/\/selectmetrix.com\/blogs\/2009\/04\/customers-are-pigs\/","url_meta":{"origin":1736,"position":2},"title":"Customers Are Pigs","author":"Derrick Moe","date":"April 8, 2009","format":false,"excerpt":"I have a new favorite title for a sales ad: Territory Manager, Swine-Minnesota I\u2019m not making that up, it is an actual title.\u00a0 This seems remedial, but employment ad titles do matter.\u00a0 Most of us remember the days of looking at ads in a paper where space was limited and\u2026","rel":"","context":"In "Anecdotes"","block_context":{"text":"Anecdotes","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/anecdotes\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":481,"url":"http:\/\/selectmetrix.com\/blogs\/2006\/12\/employment-ads-what-not-to-do\/","url_meta":{"origin":1736,"position":3},"title":"Employment Ads – What Not To Do","author":"Derrick Moe","date":"December 6, 2006","format":false,"excerpt":"I just read a detailed employment ad for a sales position that made me cringe. The ad has 34 bullet points describing everything from the company culture to job responsibilities to candidate qualifications. Too much, too long, to detailed. I read it and thought how will they be able to\u2026","rel":"","context":"In "Hiring"","block_context":{"text":"Hiring","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2094,"url":"http:\/\/selectmetrix.com\/blogs\/2009\/08\/overwritten-ads\/","url_meta":{"origin":1736,"position":4},"title":"Overwritten Ads","author":"Derrick Moe","date":"August 13, 2009","format":false,"excerpt":"I keep an eye on the sales employment ads looking for trends, positions, companies and prospects.\u00a0 I admit it.\u00a0 One of the aspects that catches my attention is the sheer length of some of these ads.\u00a0 It seems apparent that some companies simple publish their internal, HR-drive job descriptions as\u2026","rel":"","context":"In "Employment Ads"","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2199,"url":"http:\/\/selectmetrix.com\/blogs\/2009\/12\/swamped-by-applicants\/","url_meta":{"origin":1736,"position":5},"title":"Swamped By Applicants","author":"Derrick Moe","date":"December 15, 2009","format":false,"excerpt":"I am hearing more discussions about incredibly large responses to sales job postings in this present economy.\u00a0 Some of the companies I talk to are overwhelmed by the sheer numbers of resumes they receive.\u00a0 I went back to look at an old article we wrote back in 2005 when the\u2026","rel":"","context":"In "Hiring Salespeople"","block_context":{"text":"Hiring Salespeople","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/hiring-salespeople\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1736","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/comments?post=1736"}],"version-history":[{"count":0,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1736\/revisions"}],"wp:attachment":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/media?parent=1736"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/categories?post=1736"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/tags?post=1736"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}