{"id":173,"date":"2006-07-17T11:16:03","date_gmt":"2006-07-17T16:16:03","guid":{"rendered":"http:\/\/selectmetrix.com\/blogs\/?p=173"},"modified":"2006-07-17T11:16:35","modified_gmt":"2006-07-17T16:16:35","slug":"when-to-place-an-ad","status":"publish","type":"post","link":"http:\/\/selectmetrix.com\/blogs\/2006\/07\/when-to-place-an-ad\/","title":{"rendered":"When To Place An Ad"},"content":{"rendered":"<p>We constantly debate when is the best time to place an employment ad online. Lately we have been receiving mixed signals from other articles, our job board reps and our own experience. There certainly is not a consensus opinion on this topic.<\/p>\n<p>When I was younger, we used to go to beach parties where everyone would bring a liquor, a juice and a fruit. We would throw everyone&#8217;s &#8220;donation&#8221; into a large vat, mix it up and call it a Wapatui. For years I had no idea what that meant, but I think employment ads often resemble a Wapatui. A little of this, something from there and we&#8217;ll post it whenever.<\/p>\n<p>No more Wapatui ads. Strong sales candidates are out there, but there is a definite scarcity to ad responses. We run many ads every month and continue to tweak them to see what is working.<\/p>\n<p>We have been posting mainly on Tuesdays for the past few months with decent responses. However, we have read that Sunday is still a strong day for posting. We are running a test this week with 3 different sales ads &#8211; first one posted yesterday (Sun.), next one posts today (Mon.) and the last one posts on Tuesday. They are 3 different ads for 3 different sales positions, but they are all relatively similar in ideal candidate experience. It won&#8217;t be a controlled scientific experiment, but we will post our results and general impressions later this week or early next week.<\/p>\n<p>Oh, and I did Google <a href=\"http:\/\/www.bardrinks.com\/drinks\/drink.asp?id=08081158\" target=\"_blank\">Wapatui<\/a>. The things you learn on the web.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We constantly debate when is the best time to place an employment ad online. Lately we have been receiving mixed signals from other articles, our job board reps and our own experience. There certainly is not a consensus opinion on this topic. When I was younger, we used to go to beach parties where everyone would bring a liquor, a juice and a fruit. We would throw everyone&#8217;s &#8220;donation&#8221; into a large vat, mix it up and call it a Wapatui. For years I had no idea what that meant, but I think employment ads often resemble a Wapatui. A little of this, something from there and we&#8217;ll post it&hellip; <a class=\"read-more\" href=\"http:\/\/selectmetrix.com\/blogs\/2006\/07\/when-to-place-an-ad\/\">Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[2,16,5],"tags":[],"class_list":["post-173","post","type-post","status-publish","format-standard","hentry","category-hiring","category-hiring-salespeople","category-trends"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Oho-2N","jetpack-related-posts":[{"id":481,"url":"http:\/\/selectmetrix.com\/blogs\/2006\/12\/employment-ads-what-not-to-do\/","url_meta":{"origin":173,"position":0},"title":"Employment Ads &#8211; What Not To Do","author":"Derrick Moe","date":"December 6, 2006","format":false,"excerpt":"I just read a detailed employment ad for a sales position that made me cringe. The ad has 34 bullet points describing everything from the company culture to job responsibilities to candidate qualifications. Too much, too long, to detailed. I read it and thought how will they be able to\u2026","rel":"","context":"In &quot;Hiring&quot;","block_context":{"text":"Hiring","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2094,"url":"http:\/\/selectmetrix.com\/blogs\/2009\/08\/overwritten-ads\/","url_meta":{"origin":173,"position":1},"title":"Overwritten Ads","author":"Derrick Moe","date":"August 13, 2009","format":false,"excerpt":"I keep an eye on the sales employment ads looking for trends, positions, companies and prospects.\u00a0 I admit it.\u00a0 One of the aspects that catches my attention is the sheer length of some of these ads.\u00a0 It seems apparent that some companies simple publish their internal, HR-drive job descriptions as\u2026","rel":"","context":"In &quot;Employment Ads&quot;","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2023,"url":"http:\/\/selectmetrix.com\/blogs\/2009\/05\/obvious-red-flags-in-employment-ads\/","url_meta":{"origin":173,"position":2},"title":"Obvious Red Flags In Employment Ads","author":"Derrick Moe","date":"May 12, 2009","format":false,"excerpt":"Don\u2019t do this: If you have the contacts in these areas with such customers, let us know! That line is from a sales employment ad I read this morning and it is a tremendous red flag to savvy salespeople.\u00a0 The ad is also from a recruiter and not the hiring\u2026","rel":"","context":"In &quot;Employment Ads&quot;","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":204,"url":"http:\/\/selectmetrix.com\/blogs\/2006\/08\/colorful-employment-ads\/","url_meta":{"origin":173,"position":3},"title":"Colorful Employment Ads","author":"Derrick Moe","date":"August 1, 2006","format":false,"excerpt":"Seems like employment ads are the topic du jour on the The Hire Sense today. One thing I have noticed that truly cheapens an ad is to use extra large fonts, multiple colors and highlighting. Does this approach just scream multi-level marketing or is it me? Most corporations write their\u2026","rel":"","context":"In &quot;Hiring&quot;","block_context":{"text":"Hiring","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1376,"url":"http:\/\/selectmetrix.com\/blogs\/2008\/01\/the-most-important-tool-for-writing-ads\/","url_meta":{"origin":173,"position":4},"title":"The Most Important Tool For Writing Ads","author":"Derrick Moe","date":"January 14, 2008","format":false,"excerpt":"Spell check.\u00a0 Seriously.\u00a0 There are few things worse than misspellings in an employment ad.\u00a0 The image an error creates is difficult to measure, but I am certain it has a sizeable impact. I came across the worst place for a misspelling...the title of the ad: Sales Carreer Opportunity I have\u2026","rel":"","context":"In &quot;Employment Ads&quot;","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":206,"url":"http:\/\/selectmetrix.com\/blogs\/2006\/08\/when-sales-ads-dont-work\/","url_meta":{"origin":173,"position":5},"title":"When Sales Ads Don&#8217;t Work","author":"Derrick Moe","date":"August 2, 2006","format":false,"excerpt":"I'm reading posts in recruiter message boards that are discussing low salesperson response rates to employment ads placed on monster, local newspapers and publications. From the amount of responses to this subject, it appears many other recruiters are having similar difficulties. I then read the opening paragraph from this article\u2026","rel":"","context":"In &quot;Hiring&quot;","block_context":{"text":"Hiring","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/comments?post=173"}],"version-history":[{"count":0,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/173\/revisions"}],"wp:attachment":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/media?parent=173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/categories?post=173"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/tags?post=173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<!-- WP Super Cache is installed but broken. 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