Another odd line from a sales ad:<\/p>\n
make direct fact-to-face sales calls<\/p><\/blockquote>\n
I did a double-take on that one, “fact-to-face”…is that some new business lingo with which I am not familiar?\u00a0 I think it is a typing error, but even if it isn’t, ads are better served with common language (i.e. no buzzwords\/phrases).<\/p>\n","protected":false},"excerpt":{"rendered":"
Another odd line from a sales ad: make direct fact-to-face sales calls I did a double-take on that one, “fact-to-face”…is that some new business lingo with which I am not familiar?\u00a0 I think it is a typing error, but even if it isn’t, ads are better served with common language (i.e. no buzzwords\/phrases).<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[26,16],"tags":[530,824,822,823],"class_list":["post-1640","post","type-post","status-publish","format-standard","hentry","category-employment-ads","category-hiring-salespeople","tag-employment-ad","tag-industry-buzzword","tag-writing-ads","tag-writing-sales-ads"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Oho-qs","jetpack-related-posts":[{"id":2094,"url":"http:\/\/selectmetrix.com\/blogs\/2009\/08\/overwritten-ads\/","url_meta":{"origin":1640,"position":0},"title":"Overwritten Ads","author":"Derrick Moe","date":"August 13, 2009","format":false,"excerpt":"I keep an eye on the sales employment ads looking for trends, positions, companies and prospects.\u00a0 I admit it.\u00a0 One of the aspects that catches my attention is the sheer length of some of these ads.\u00a0 It seems apparent that some companies simple publish their internal, HR-drive job descriptions as\u2026","rel":"","context":"In "Employment Ads"","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2048,"url":"http:\/\/selectmetrix.com\/blogs\/2009\/06\/write-it-dont-hide-it\/","url_meta":{"origin":1640,"position":1},"title":"Write It Don’t Hide It","author":"Derrick Moe","date":"June 10, 2009","format":false,"excerpt":"There seems to be some ethereal ad writing of late that I am not certain I understand.\u00a0 I read a sales manager ad this morning that was written by a recruiting company for their client.\u00a0 Here is the \u201cJob Requirements\u201d section: All sales will be direct at this time. What?\u00a0\u2026","rel":"","context":"In "Employment Ads"","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1376,"url":"http:\/\/selectmetrix.com\/blogs\/2008\/01\/the-most-important-tool-for-writing-ads\/","url_meta":{"origin":1640,"position":2},"title":"The Most Important Tool For Writing Ads","author":"Derrick Moe","date":"January 14, 2008","format":false,"excerpt":"Spell check.\u00a0 Seriously.\u00a0 There are few things worse than misspellings in an employment ad.\u00a0 The image an error creates is difficult to measure, but I am certain it has a sizeable impact. I came across the worst place for a misspelling...the title of the ad: Sales Carreer Opportunity I have\u2026","rel":"","context":"In "Employment Ads"","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1511,"url":"http:\/\/selectmetrix.com\/blogs\/2008\/04\/avoidable-sales-ads\/","url_meta":{"origin":1640,"position":3},"title":"Avoidable Sales Ads","author":"Derrick Moe","date":"April 10, 2008","format":false,"excerpt":"Hiring strong salespeople is just about the most difficult hire any company can attempt to make.\u00a0 One of the reasons it is difficult is due to the types of ads that companies use when sourcing. Here is a prime example: Detailed Description Prospect region to identify new Referral vendors Provide\u2026","rel":"","context":"In "Employment Ads"","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1061,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/07\/cannon-fodder-in-sales-ads\/","url_meta":{"origin":1640,"position":4},"title":"Cannon Fodder In Sales Ads","author":"Derrick Moe","date":"July 11, 2007","format":false,"excerpt":"A common mistake in sales ad writing is the belief that you have to cover every single responsibility in the position.\u00a0 This is not true and leads to long-winded ads that can actually be a deterrent to candidates. Case in point from an ad I read this morning: 15. Other\u2026","rel":"","context":"In "Employment Ads"","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1131,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/08\/ads-that-appeal\/","url_meta":{"origin":1640,"position":5},"title":"Ads That Appeal","author":"Derrick Moe","date":"August 15, 2007","format":false,"excerpt":"The Twin Cites are a hotbed for medical sales positions so we see many sales ads up here.\u00a0 One of these ads caught my eye this morning for this bit of clever writing: ...what we do makes a statement about who we are. We are driven by scientific excellence and\u2026","rel":"","context":"In "Employment Ads"","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1640","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/comments?post=1640"}],"version-history":[{"count":0,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1640\/revisions"}],"wp:attachment":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/media?parent=1640"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/categories?post=1640"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/tags?post=1640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}