{"id":1607,"date":"2008-06-09T08:16:22","date_gmt":"2008-06-09T13:16:22","guid":{"rendered":"http:\/\/selectmetrix.com\/blogs\/2008\/06\/the-weekend-ad-report\/"},"modified":"2008-06-06T16:29:47","modified_gmt":"2008-06-06T21:29:47","slug":"the-weekend-ad-report","status":"publish","type":"post","link":"http:\/\/selectmetrix.com\/blogs\/2008\/06\/the-weekend-ad-report\/","title":{"rendered":"The Weekend Ad Report"},"content":{"rendered":"<p>Remember when the Sunday paper was <em>the<\/em> big employment section?\u00a0 It wasn&#8217;t that long ago.\u00a0 I don&#8217;t remember posting any job ads on a different day &#8211; it was simply call in your ad by the Thursday deadline and approve the proof you received via fax (including the cryptic shorthand used to save space\/lines).\u00a0 That whole process is probably foreign to Gen Y&#8230;and that&#8217;s a good thing.<\/p>\n<p>Anyway, I was perusing the postings this weekend and found this title:<\/p>\n<blockquote><p><strong>Sales Represenitive<\/strong><\/p><\/blockquote>\n<p>The title simply cannot have errors.\u00a0 None.\u00a0 Period.<\/p>\n<p>Also on titles, there is no simpler clue to these pyramid deals than to see a long description for a title.<\/p>\n<blockquote><p>$55,000 working only 2 hrs a week from home. Start today!<\/p><\/blockquote>\n<p>Some flavor of that title crops up everywhere.\u00a0 Those postings are basically job board spam.\u00a0 To see it out of control, visit Craig&#8217;s List and look at the sales jobs.\u00a0 It doesn&#8217;t matter what city you look in, those ads are everywhere like those Tribble things from the original Star Trek episode.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Remember when the Sunday paper was the big employment section?\u00a0 It wasn&#8217;t that long ago.\u00a0 I don&#8217;t remember posting any job ads on a different day &#8211; it was simply call in your ad by the Thursday deadline and approve the proof you received via fax (including the cryptic shorthand used to save space\/lines).\u00a0 That whole process is probably foreign to Gen Y&#8230;and that&#8217;s a good thing. Anyway, I was perusing the postings this weekend and found this title: Sales Represenitive The title simply cannot have errors.\u00a0 None.\u00a0 Period. Also on titles, there is no simpler clue to these pyramid deals than to see a long description for a title.&hellip; <a class=\"read-more\" href=\"http:\/\/selectmetrix.com\/blogs\/2008\/06\/the-weekend-ad-report\/\">Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[12,26],"tags":[746,26,747,744,745],"class_list":["post-1607","post","type-post","status-publish","format-standard","hentry","category-anecdotes","category-employment-ads","tag-bad-job-posting","tag-employment-ads","tag-job-ad-error","tag-job-ads","tag-job-posting"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Oho-pV","jetpack-related-posts":[{"id":1376,"url":"http:\/\/selectmetrix.com\/blogs\/2008\/01\/the-most-important-tool-for-writing-ads\/","url_meta":{"origin":1607,"position":0},"title":"The Most Important Tool For Writing Ads","author":"Derrick Moe","date":"January 14, 2008","format":false,"excerpt":"Spell check.\u00a0 Seriously.\u00a0 There are few things worse than misspellings in an employment ad.\u00a0 The image an error creates is difficult to measure, but I am certain it has a sizeable impact. I came across the worst place for a misspelling...the title of the ad: Sales Carreer Opportunity I have\u2026","rel":"","context":"In &quot;Employment Ads&quot;","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1819,"url":"http:\/\/selectmetrix.com\/blogs\/2008\/12\/online-job-ads-down\/","url_meta":{"origin":1607,"position":1},"title":"Online Job Ads Down","author":"Lee Fratzke","date":"December 5, 2008","format":false,"excerpt":"Recently\u00a0Cheezhead mentioned that online job ads are down again in November.\u00a0 According to the Conference Board Help-Wanted Online Data Series online job postings declined 70,200 to 4,369,200 in November.\u00a0 Job postings for the September to November period\u00a0were down\u00a0264,000. The data they collected shows declines in the Northeast, the South and\u2026","rel":"","context":"In &quot;Employment Ads&quot;","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":111,"url":"http:\/\/selectmetrix.com\/blogs\/2006\/06\/job-postings-rewards-databases\/","url_meta":{"origin":1607,"position":2},"title":"Job Postings, Rewards &#038; Databases","author":"Lee Fratzke","date":"June 19, 2006","format":false,"excerpt":"Careerbuilder.com in their Small Business Advisor Section has a great article that takes you step-by-step in posting an effective online ad. As is to be expected, the article is specifically written to CareerBuilder's site specifications. The information is still valuable and can be used to effectively write an ad for\u2026","rel":"","context":"In &quot;Hiring&quot;","block_context":{"text":"Hiring","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":436,"url":"http:\/\/selectmetrix.com\/blogs\/2006\/11\/when-sales-job-postings-go-bad\/","url_meta":{"origin":1607,"position":3},"title":"When Sales Job Postings Go Bad","author":"Derrick Moe","date":"November 11, 2006","format":false,"excerpt":"We keep an eye on the sales employment ads so we are informed of trends in the market. I came across an ad that was innocuous enough in its title. Then I read the opening sentence: This is a job in our Customer Service Department that can lead to an\u2026","rel":"","context":"In &quot;Hiring&quot;","block_context":{"text":"Hiring","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2146,"url":"http:\/\/selectmetrix.com\/blogs\/2009\/10\/decline-of-the-dinosaur-boards\/","url_meta":{"origin":1607,"position":4},"title":"Decline Of The Dinosaur Boards","author":"Derrick Moe","date":"October 26, 2009","format":false,"excerpt":"Here is a job title of a job posting I read this morning on one of the 2 large boards: SECRET CASH LOOPHOLE Here is the opening line of the ad: EARN AN EXTRA $1,000 a Week Working Less Than an Hour a Day, or $500 a Day Working 2-3\u2026","rel":"","context":"In &quot;Employment Ads&quot;","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2611,"url":"http:\/\/selectmetrix.com\/blogs\/2015\/07\/dont-write-ads-like-this\/","url_meta":{"origin":1607,"position":5},"title":"Don&rsquo;t Write Ads Like This","author":"Derrick Moe","date":"July 29, 2015","format":false,"excerpt":"I\u2019m browsing through job postings in a specific sales category and I read this sentence in a fairly high-level position: The tols are here for you to make a diference in our busines and your carer. The modern day tools available to writers for proofing your text are abundant.\u00a0 The\u2026","rel":"","context":"In &quot;Employment Ads&quot;","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1607","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/comments?post=1607"}],"version-history":[{"count":0,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1607\/revisions"}],"wp:attachment":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/media?parent=1607"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/categories?post=1607"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/tags?post=1607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<!-- WP Super Cache is installed but broken. 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