I read this line in a sales employment ad this past weekend:<\/p>\n
Actual Year 1 average earnings\u00a0 – $100,000\u00a0 – $200,000 ++ REALISTIC<\/p><\/blockquote>\n
A $100K spread?\u00a0 You know, this type of line is an immediate red flag for a jobseeker.\u00a0 It may be true, but most salespeople will be skeptical.\u00a0 They will put a multiplier of <1.0 on the number.<\/p>\n
The sad part of this ad is that it was posted by a sales recruiting company.\u00a0 The best bet in these ads is to be somewhat conservative on the compensation and keep a tight range on the potential.<\/p>\n","protected":false},"excerpt":{"rendered":"
I read this line in a sales employment ad this past weekend: Actual Year 1 average earnings\u00a0 – $100,000\u00a0 – $200,000 ++ REALISTIC A $100K spread?\u00a0 You know, this type of line is an immediate red flag for a jobseeker.\u00a0 It may be true, but most salespeople will be skeptical.\u00a0 They will put a multiplier of <1.0 on the number. The sad part of this ad is that it was posted by a sales recruiting company.\u00a0 The best bet in these ads is to be somewhat conservative on the compensation and keep a tight range on the potential.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[20,26,16],"tags":[26,1762,472,596],"class_list":["post-1599","post","type-post","status-publish","format-standard","hentry","category-compensation","category-employment-ads","category-hiring-salespeople","tag-employment-ads","tag-hiring-salespeople","tag-sales-ad","tag-sales-employment-ad"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Oho-pN","jetpack-related-posts":[{"id":1142,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/08\/compensation-in-the-sales-ad\/","url_meta":{"origin":1599,"position":0},"title":"Compensation In The Sales Ad","author":"Derrick Moe","date":"August 20, 2007","format":false,"excerpt":"I just came across an ad this morning for a sales director that started this way: As a Business Development Director with Idea Information Security, you will enjoy a healthy base salary... The ad is quite long and covers more topics than needed, but the opening line is a bit\u2026","rel":"","context":"In "Compensation"","block_context":{"text":"Compensation","link":"http:\/\/selectmetrix.com\/blogs\/category\/compensation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1563,"url":"http:\/\/selectmetrix.com\/blogs\/2008\/05\/a-common-sales-ad-spec\/","url_meta":{"origin":1599,"position":1},"title":"A Common Sales Ad Spec","author":"Derrick Moe","date":"May 12, 2008","format":false,"excerpt":"Here is a bullet point from a sales employment ad: Home based office experience a major plus! Can you imagine reading that point just 5 years ago?","rel":"","context":"In "Employment Ads"","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1540,"url":"http:\/\/selectmetrix.com\/blogs\/2008\/04\/a-line-for-every-sales-ad\/","url_meta":{"origin":1599,"position":2},"title":"A Line For Every Sales Ad","author":"Derrick Moe","date":"April 29, 2008","format":false,"excerpt":"A bullet point from a Business Development Sales Position ad: Demonstrated ability to persevere and remain positively motivated when faced with negative response or rebuff from the customer What they are describing is the ability to handle rejection.\u00a0 I think there is no more important differentiation between average salespeople and\u2026","rel":"","context":"In "Employment Ads"","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2327,"url":"http:\/\/selectmetrix.com\/blogs\/2010\/05\/heart-attack-hiring\/","url_meta":{"origin":1599,"position":3},"title":"Heart Attack Hiring","author":"Derrick Moe","date":"May 4, 2010","format":false,"excerpt":"The company name listed in a sales ad I read this morning: Type A personalities wanted","rel":"","context":"In "Anecdotes"","block_context":{"text":"Anecdotes","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/anecdotes\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2249,"url":"http:\/\/selectmetrix.com\/blogs\/2010\/01\/a-steakhouse-ad\/","url_meta":{"origin":1599,"position":4},"title":"A Steakhouse Ad","author":"Derrick Moe","date":"January 27, 2010","format":false,"excerpt":"From a sales employment ad I read this morning: Proven, world-class technology with plenty of sizzle I can\u2019t decide if I like that last turn of phrase in an ad or not.\u00a0 For software sales, it sounds positive.\u00a0 For slick-talking salespeople, it sounds like a negative stereotype.\u00a0 I would recommend\u2026","rel":"","context":"In "Employment Ads"","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":481,"url":"http:\/\/selectmetrix.com\/blogs\/2006\/12\/employment-ads-what-not-to-do\/","url_meta":{"origin":1599,"position":5},"title":"Employment Ads – What Not To Do","author":"Derrick Moe","date":"December 6, 2006","format":false,"excerpt":"I just read a detailed employment ad for a sales position that made me cringe. 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I read it and thought how will they be able to\u2026","rel":"","context":"In "Hiring"","block_context":{"text":"Hiring","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1599","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/comments?post=1599"}],"version-history":[{"count":0,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1599\/revisions"}],"wp:attachment":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/media?parent=1599"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/categories?post=1599"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/tags?post=1599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}