LOVE this article from SalesHQ – Marketing Buzzword Bingo.\u00a0 The author shares my disdain for marketing buzzwords.\u00a0 The article is simply a list of buzzwords with his definition for each one.<\/p>\n
Reputation management<\/strong> \u2013 controlling information flow to that which I want known<\/p>\nLifelong value<\/strong> \u2013 guess at how much money we would make out of a fictitious customer who stays with us for life, however long that is.<\/p>\nLifetime value<\/strong> \u2013 same guess<\/p>\nOut-sourcing<\/strong> \u2013 stuff we have given up doing because we thought it was too hard<\/p>\nIn-sourcing<\/strong> \u2013 stuff we outsourced that we lost control over and had to do ourselves again to save costs<\/p>\nIntrapreneur<\/strong>– one our people who always seems to be full of ideas that won\u2019t fly in our organization<\/p>\nCritically important<\/strong> \u2013 important, perhaps critical<\/p><\/blockquote>\nThere are many more in the article that will make you laugh, sigh or cry.<\/p>\n","protected":false},"excerpt":{"rendered":"
LOVE this article from SalesHQ – Marketing Buzzword Bingo.\u00a0 The author shares my disdain for marketing buzzwords.\u00a0 The article is simply a list of buzzwords with his definition for each one. Some examples: Reputation management \u2013 controlling information flow to that which I want known Lifelong value \u2013 guess at how much money we would make out of a fictitious customer who stays with us for life, however long that is. Lifetime value \u2013 same guess Out-sourcing \u2013 stuff we have given up doing because we thought it was too hard In-sourcing \u2013 stuff we outsourced that we lost control over and had to do ourselves again to save costs… Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[14,17],"tags":[691,690,692],"class_list":["post-1583","post","type-post","status-publish","format-standard","hentry","category-communication","category-marketing","tag-buzzword","tag-marketing-buzzwords","tag-marketing-speak"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Oho-px","jetpack-related-posts":[{"id":1745,"url":"http:\/\/selectmetrix.com\/blogs\/2008\/10\/lame-buzzwords\/","url_meta":{"origin":1583,"position":0},"title":"Lame Buzzwords","author":"Derrick Moe","date":"October 1, 2008","format":false,"excerpt":"JustSell.com has a fantastic list of lame buzzwords to avoid when selling (or speaking in general as far as I am concerned).\u00a0 Here is the setup straight from the article: A buzzword is \"an important-sounding usually technical word or phrase often of little meaning used chiefly to impress laymen.\" \u2013Merriam-Webster\u2026","rel":"","context":"In "Communication"","block_context":{"text":"Communication","link":"http:\/\/selectmetrix.com\/blogs\/category\/communication\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1584,"url":"http:\/\/selectmetrix.com\/blogs\/2008\/05\/recruiting-buzzwords-exposed\/","url_meta":{"origin":1583,"position":1},"title":"Recruiting Buzzwords Exposed","author":"Derrick Moe","date":"May 21, 2008","format":false,"excerpt":"Well, this is only fair - ERE offers up an article with the real definition of common recruiting buzzwords\/phrases.\u00a0 Some of the buzzwords from the rather extensive list: Ad-hoc (adj.) Usage: \"There will also be some ad-hoc projects required.\" Definition: A catch-all phrase used by corporations to describe the countless\u2026","rel":"","context":"In "Anecdotes"","block_context":{"text":"Anecdotes","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/anecdotes\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1640,"url":"http:\/\/selectmetrix.com\/blogs\/2008\/07\/writing-clear-ads\/","url_meta":{"origin":1583,"position":2},"title":"Writing Clear Ads","author":"Derrick Moe","date":"July 1, 2008","format":false,"excerpt":"Another odd line from a sales ad: make direct fact-to-face sales calls I did a double-take on that one, \"fact-to-face\"...is that some new business lingo with which I am not familiar?\u00a0 I think it is a typing error, but even if it isn't, ads are better served with common language\u2026","rel":"","context":"In "Employment Ads"","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2508,"url":"http:\/\/selectmetrix.com\/blogs\/2012\/06\/leadership-jargon\/","url_meta":{"origin":1583,"position":3},"title":"Leadership Jargon","author":"Derrick Moe","date":"June 22, 2012","format":false,"excerpt":"Oh does this Sales & Marketing Management article hit me where I live.\u00a0 The gist of the article is the corporate speak many leaders use in hopes of sounding\u2026smarter?\u00a0 I really don\u2019t know why they do it.\u00a0 I have encountered this approach when working with leaders and their teams.\u00a0 Assessing\u2026","rel":"","context":"In "Communication"","block_context":{"text":"Communication","link":"http:\/\/selectmetrix.com\/blogs\/category\/communication\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":797,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/04\/top-10-most-annoying-buzzwords\/","url_meta":{"origin":1583,"position":4},"title":"Top 10 Most Annoying Buzzwords","author":"Derrick Moe","date":"April 3, 2007","format":false,"excerpt":"In an effort to stay on top of the hippest trends, I give you this: The top 10 most annoying buzzwords or phrases in the creative industry today:* Outside the box* Synergy* The big idea* ROI* Paradigm shift* Strategy* Integrated solution* CRM* Customer-centric* Voice of the consumer From ManageSmarter.com's Office\u2026","rel":"","context":"In "Communication"","block_context":{"text":"Communication","link":"http:\/\/selectmetrix.com\/blogs\/category\/communication\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1558,"url":"http:\/\/selectmetrix.com\/blogs\/2008\/05\/7-deadly-sins-of-sales-managers\/","url_meta":{"origin":1583,"position":5},"title":"7 Deadly Sins of Sales Managers","author":"Derrick Moe","date":"May 8, 2008","format":false,"excerpt":"First we posted on the 7 Deadly Sins of Salespeople over a year ago.\u00a0 Now comes the follow up - leaders, or sales managers.\u00a0 Each item has a full paragraph explanation to it which I have removed for space.\u00a0 However, 3 of them warranted the full paragraph: 1. Passiveness 2.\u2026","rel":"","context":"In "Leadership"","block_context":{"text":"Leadership","link":"http:\/\/selectmetrix.com\/blogs\/category\/leadership\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1583","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/comments?post=1583"}],"version-history":[{"count":0,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1583\/revisions"}],"wp:attachment":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/media?parent=1583"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/categories?post=1583"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/tags?post=1583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}