LOVE this article from SalesHQ – Marketing Buzzword Bingo.\u00a0 The author shares my disdain for marketing buzzwords.\u00a0 The article is simply a list of buzzwords with his definition for each one.<\/p>\n
Some examples:<\/p>\n
Reputation management<\/strong> \u2013 controlling information flow to that which I want known<\/p>\n
Lifelong value<\/strong> \u2013 guess at how much money we would make out of a fictitious customer who stays with us for life, however long that is.<\/p>\n
Lifetime value<\/strong> \u2013 same guess<\/p>\n
Out-sourcing<\/strong> \u2013 stuff we have given up doing because we thought it was too hard<\/p>\n
In-sourcing<\/strong> \u2013 stuff we outsourced that we lost control over and had to do ourselves again to save costs<\/p>\n
Intrapreneur<\/strong>– one our people who always seems to be full of ideas that won\u2019t fly in our organization<\/p>\n
Critically important<\/strong> \u2013 important, perhaps critical<\/p><\/blockquote>\n
There are many more in the article that will make you laugh, sigh or cry.<\/p>\n","protected":false},"excerpt":{"rendered":"
LOVE this article from SalesHQ – Marketing Buzzword Bingo.\u00a0 The author shares my disdain for marketing buzzwords.\u00a0 The article is simply a list of buzzwords with his definition for each one. Some examples: Reputation management \u2013 controlling information flow to that which I want known Lifelong value \u2013 guess at how much money we would make out of a fictitious customer who stays with us for life, however long that is. Lifetime value \u2013 same guess Out-sourcing \u2013 stuff we have given up doing because we thought it was too hard In-sourcing \u2013 stuff we outsourced that we lost control over and had to do ourselves again to save costs… Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[14,17],"tags":[691,690,692],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Oho-px","jetpack-related-posts":[],"_links":{"self":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1583"}],"collection":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/comments?post=1583"}],"version-history":[{"count":0,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1583\/revisions"}],"wp:attachment":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/media?parent=1583"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/categories?post=1583"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/tags?post=1583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}