{"id":1550,"date":"2008-05-02T14:30:25","date_gmt":"2008-05-02T19:30:25","guid":{"rendered":"http:\/\/selectmetrix.com\/blogs\/2008\/05\/mental-focus\/"},"modified":"2008-05-02T17:19:29","modified_gmt":"2008-05-02T22:19:29","slug":"mental-focus","status":"publish","type":"post","link":"http:\/\/selectmetrix.com\/blogs\/2008\/05\/mental-focus\/","title":{"rendered":"Mental Focus"},"content":{"rendered":"<p>In case you ever wondered why your marketing campaigns were not working:<br \/>\n<object width=\"425\" height=\"355\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/Ahg6qcgoay4&#038;hl=en\"><\/param><param name=\"wmode\" value=\"transparent\"><\/param><\/object><br \/>\n(<a target=\"_blank\" href=\"http:\/\/sethgodin.typepad.com\/seths_blog\/2008\/03\/before-you-buy.html\">h\/t Seth Godin<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In case you ever wondered why your marketing campaigns were not working: (h\/t Seth Godin)<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[17],"tags":[1763,615],"class_list":["post-1550","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-marketing","tag-observation"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Oho-p0","jetpack-related-posts":[{"id":349,"url":"http:\/\/selectmetrix.com\/blogs\/2006\/10\/saturday-morning-humor\/","url_meta":{"origin":1550,"position":0},"title":"Saturday Morning Humor","author":"Derrick Moe","date":"October 7, 2006","format":false,"excerpt":"This whole premise of this website is funny. (h\/t Seth Godin)","rel":"","context":"In &quot;General&quot;","block_context":{"text":"General","link":"http:\/\/selectmetrix.com\/blogs\/category\/general\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":548,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/01\/strategy-vs-tactics\/","url_meta":{"origin":1550,"position":1},"title":"Strategy vs. Tactics","author":"Derrick Moe","date":"January 4, 2007","format":false,"excerpt":"Seth Godin offers a clear delineation between strategy and tactics. This post reminds me of a company I used to work for that provided sales training. The tactical level of the training was excellent and provided the salespeople with a toolbox of powerful moves. Unfortunately, the strategy behind the process\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"http:\/\/selectmetrix.com\/blogs\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":315,"url":"http:\/\/selectmetrix.com\/blogs\/2006\/09\/the-one-piece-of-advice-you-cant-sell-without\/","url_meta":{"origin":1550,"position":2},"title":"The One Piece Of Advice You Can&#8217;t Sell Without","author":"Lee Fratzke","date":"September 21, 2006","format":false,"excerpt":"I came across a new sales blog, RainToday.com. They are offering a free e-book to download titled The One Piece Of Advice You Can't Sell Without that caught my eye and I encourage you to go download it. Rain Today says this about the free e-book: We've read a lot\u2026","rel":"","context":"In &quot;Sales Techniques&quot;","block_context":{"text":"Sales Techniques","link":"http:\/\/selectmetrix.com\/blogs\/category\/sales-techniques\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":704,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/02\/the-allure-of-someone-better\/","url_meta":{"origin":1550,"position":3},"title":"The Allure Of Someone Better","author":"Derrick Moe","date":"February 28, 2007","format":false,"excerpt":"From Seth Godin's\u00a0Marketing your job post: This is part of a larger trend, which is realizing that an amazing hire is worth far more than a mediocre one, or even a very good one. My take? There's a difference between being noticed and succeeding. Sometimes you need to be noticed\u2026","rel":"","context":"In &quot;Hiring&quot;","block_context":{"text":"Hiring","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1129,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/08\/hiring-via-gut-feeling\/","url_meta":{"origin":1550,"position":4},"title":"Hiring Via &quot;Gut Feeling&quot;","author":"Derrick Moe","date":"August 14, 2007","format":false,"excerpt":"If ever you wondered why hiring is such a gamble, feast your eyes on these 4 paragraphs from Inc.com's Survey: Hiring Often Based on \"Gut Feeling\": Most small-business owners hire employees based on likeability, rather than qualifications, according to a recent survey. In a survey of 500 small businesses nationwide\u2026","rel":"","context":"In &quot;Assessing&quot;","block_context":{"text":"Assessing","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/assessing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1507,"url":"http:\/\/selectmetrix.com\/blogs\/2008\/04\/recessions-are-tactical-problems-recruiting-is-strategic\/","url_meta":{"origin":1550,"position":5},"title":"Recessions Are Tactical Problems, Recruiting Is Strategic","author":"Derrick Moe","date":"April 9, 2008","format":false,"excerpt":"Steven Rothberg over at CollegeRecruiter.com provides a money quote in his post Why Today's College Students Need Not Fear Exploding Offers.\u00a0 Obviously, Steven's market is geared towards college students, but this paragraph is applicable to all businesses when it comes to hiring (emphasis mine): The recession of 2001-03 was worse\u2026","rel":"","context":"In &quot;Hiring&quot;","block_context":{"text":"Hiring","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/comments?post=1550"}],"version-history":[{"count":0,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1550\/revisions"}],"wp:attachment":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/media?parent=1550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/categories?post=1550"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/tags?post=1550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<!-- WP Super Cache is installed but broken. 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