{"id":1536,"date":"2008-04-25T15:30:13","date_gmt":"2008-04-25T20:30:13","guid":{"rendered":"http:\/\/selectmetrix.com\/blogs\/2008\/04\/misspelling-ads\/"},"modified":"2008-04-25T15:29:29","modified_gmt":"2008-04-25T20:29:29","slug":"misspelling-ads","status":"publish","type":"post","link":"http:\/\/selectmetrix.com\/blogs\/2008\/04\/misspelling-ads\/","title":{"rendered":"Misspelling Ads"},"content":{"rendered":"

Unbelievable.<\/p>\n","protected":false},"excerpt":{"rendered":"

Spelling errors in a resume are bad, but spelling errors in ads may be worse.\u00a0 I’m looking through ads this afternoon and found an ad that spelled Minnesota this way – Minnasota.\u00a0 Yeah, that isn’t going to impress the locals.\u00a0 However, I think I have seen the worst error ever.\u00a0 One company has the word “electrical” in their name…they misspelled it.\u00a0 They misspelled their own company name. Unbelievable.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[12,26],"tags":[591,589,590],"class_list":["post-1536","post","type-post","status-publish","format-standard","hentry","category-anecdotes","category-employment-ads","tag-employment-ad-errors","tag-misspelled-ads","tag-misspelled-company-name"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Oho-oM","jetpack-related-posts":[{"id":1114,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/08\/ad-irony\/","url_meta":{"origin":1536,"position":0},"title":"Ad Irony","author":"Derrick Moe","date":"August 7, 2007","format":false,"excerpt":"From perusing the morning ads I came across a company looking for a Quality Engineer.\u00a0 One of the requirements is to be a \"Competent technical writer.\" Unfortunately, this plastic injection-molding company misspelled their name in the listing -\u00a0XYZ Platics. That, my friends, is a perfect example of irony.","rel":"","context":"In "Anecdotes"","block_context":{"text":"Anecdotes","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/anecdotes\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":596,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/01\/spell-check-sloppiness\/","url_meta":{"origin":1536,"position":1},"title":"Spell-check Sloppiness","author":"Derrick Moe","date":"January 23, 2007","format":false,"excerpt":"We've discussed the candidate faux pas of spelling errors in their resume. The resume is typically the most formal document the candidate will write themselves. Proof-reading and spell-checking should be standard practice. If you have read any bulk of resumes you know this is not the case. I have a\u2026","rel":"","context":"In "Communication"","block_context":{"text":"Communication","link":"http:\/\/selectmetrix.com\/blogs\/category\/communication\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1633,"url":"http:\/\/selectmetrix.com\/blogs\/2008\/06\/run-the-spell-check\/","url_meta":{"origin":1536,"position":2},"title":"Run The Spell Check","author":"Derrick Moe","date":"June 26, 2008","format":false,"excerpt":"This job summary is from a sales ad for a FORTUNE 500 company: Job Summary Responsible for developing and maintaining customer relationships within the transportatin industry. Is that unbelievable?\u00a0 The irony here is that this company probably holds candidate resumes to a higher standard than their own ad.\u00a0 One other\u2026","rel":"","context":"In "Anecdotes"","block_context":{"text":"Anecdotes","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/anecdotes\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2488,"url":"http:\/\/selectmetrix.com\/blogs\/2011\/06\/resume-writing\/","url_meta":{"origin":1536,"position":3},"title":"Resume Writing","author":"Derrick Moe","date":"June 3, 2011","format":false,"excerpt":"I am filtering through many resumes right now and having a wonderful time examining some of the unique stylings of candidates.\u00a0 Some flavor: -One candidate listed his core competencies\u2026TWENTY FOUR of them -Another stated this, \u201cSubject Matter Expert in dilemma analysis.\u201d -Another misspelled his name \u2013 his name Never ceases\u2026","rel":"","context":"In "Hiring"","block_context":{"text":"Hiring","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1351,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/12\/more-job-ad-errors\/","url_meta":{"origin":1536,"position":4},"title":"More Job Ad Errors","author":"Derrick Moe","date":"December 26, 2007","format":false,"excerpt":"Ok, I know it is a holiday week so people are cruising at half speed, but there is no room for some errors.\u00a0 Spelling mistakes in the title is inexcusable.\u00a0 The title is the only information that is displayed on most job boards so you can see the significance of\u2026","rel":"","context":"In "Employment Ads"","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1936,"url":"http:\/\/selectmetrix.com\/blogs\/2009\/03\/gps-buster\/","url_meta":{"origin":1536,"position":5},"title":"GPS-Buster","author":"Derrick Moe","date":"March 11, 2009","format":false,"excerpt":"I\u2019m perusing the employment ads again and came across one for a position in North Dakota.\u00a0 The company is using a large, national recruiting firm which is clear from the ad.\u00a0 One problem, the city listing for the ad: Bismarck, MN Since I know we have readers from around the\u2026","rel":"","context":"In "Employment Ads"","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/comments?post=1536"}],"version-history":[{"count":0,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1536\/revisions"}],"wp:attachment":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/media?parent=1536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/categories?post=1536"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/tags?post=1536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}