{"id":1535,"date":"2008-04-25T08:59:49","date_gmt":"2008-04-25T13:59:49","guid":{"rendered":"http:\/\/selectmetrix.com\/blogs\/2008\/04\/might-want-to-rewrite-the-title\/"},"modified":"2008-04-25T08:58:08","modified_gmt":"2008-04-25T13:58:08","slug":"might-want-to-rewrite-the-title","status":"publish","type":"post","link":"http:\/\/selectmetrix.com\/blogs\/2008\/04\/might-want-to-rewrite-the-title\/","title":{"rendered":"Warning: Dinosaur Title Writer"},"content":{"rendered":"<p>I just read an employment ad for a sales position that had this for the title:<\/p>\n<blockquote><p><strong>Salesmen<\/strong><\/p><\/blockquote>\n<p>Honestly, how out of touch can you be?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I just read an employment ad for a sales position that had this for the title: Salesmen Honestly, how out of touch can you be?<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[26,15],"tags":[588,530,129],"class_list":["post-1535","post","type-post","status-publish","format-standard","hentry","category-employment-ads","category-sourcing","tag-bad-sales-ad","tag-employment-ad","tag-sales-position"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Oho-oL","jetpack-related-posts":[{"id":2617,"url":"http:\/\/selectmetrix.com\/blogs\/2015\/08\/more-bad-ad-writing\/","url_meta":{"origin":1535,"position":0},"title":"More Bad Ad Writing","author":"Derrick Moe","date":"August 12, 2015","format":false,"excerpt":"Just saw this title to a sales position ad (emphasis mine): Regional Sales Manager Job \u201cJob\u201d\u2026seriously?\u00a0 Don\u2019t do this in your ads.\u00a0 Salespeople, especially young salespeople, are looking for opportunities, careers, even a path.\u00a0 If you promote the position as a job, you will instantly limit the perspective, or upside,\u2026","rel":"","context":"In &quot;Communication&quot;","block_context":{"text":"Communication","link":"http:\/\/selectmetrix.com\/blogs\/category\/communication\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":642,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/02\/a-new-sales-title\/","url_meta":{"origin":1535,"position":1},"title":"A New Sales Title","author":"Derrick Moe","date":"February 7, 2007","format":false,"excerpt":"Here is a sales position title from an employment ad: Inside-Outside Sales Representative I have never seen that one before. I would suggest picking the more appropriate distinction, inside or outside, and sticking solely with that title.","rel":"","context":"In &quot;Employment Ads&quot;","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2121,"url":"http:\/\/selectmetrix.com\/blogs\/2009\/10\/humble-ad-writing\/","url_meta":{"origin":1535,"position":2},"title":"Humble Ad Writing","author":"Derrick Moe","date":"October 1, 2009","format":false,"excerpt":"Honestly, I came across this title to a sales ad: I make more money in a month than you make all year Fantastic!\u00a0 That is one humble title.\u00a0 As you can imagine, the ad is written in a casual, confrontational style to challenge the most aggressive sales candidates. I wouldn\u2019t\u2026","rel":"","context":"In &quot;Anecdotes&quot;","block_context":{"text":"Anecdotes","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/anecdotes\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1376,"url":"http:\/\/selectmetrix.com\/blogs\/2008\/01\/the-most-important-tool-for-writing-ads\/","url_meta":{"origin":1535,"position":3},"title":"The Most Important Tool For Writing Ads","author":"Derrick Moe","date":"January 14, 2008","format":false,"excerpt":"Spell check.\u00a0 Seriously.\u00a0 There are few things worse than misspellings in an employment ad.\u00a0 The image an error creates is difficult to measure, but I am certain it has a sizeable impact. I came across the worst place for a misspelling...the title of the ad: Sales Carreer Opportunity I have\u2026","rel":"","context":"In &quot;Employment Ads&quot;","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2327,"url":"http:\/\/selectmetrix.com\/blogs\/2010\/05\/heart-attack-hiring\/","url_meta":{"origin":1535,"position":4},"title":"Heart Attack Hiring","author":"Derrick Moe","date":"May 4, 2010","format":false,"excerpt":"The company name listed in a sales ad I read this morning: Type A personalities wanted","rel":"","context":"In &quot;Anecdotes&quot;","block_context":{"text":"Anecdotes","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/anecdotes\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1540,"url":"http:\/\/selectmetrix.com\/blogs\/2008\/04\/a-line-for-every-sales-ad\/","url_meta":{"origin":1535,"position":5},"title":"A Line For Every Sales Ad","author":"Derrick Moe","date":"April 29, 2008","format":false,"excerpt":"A bullet point from a Business Development Sales Position ad: Demonstrated ability to persevere and remain positively motivated when faced with negative response or rebuff from the customer What they are describing is the ability to handle rejection.\u00a0 I think there is no more important differentiation between average salespeople and\u2026","rel":"","context":"In &quot;Employment Ads&quot;","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1535","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/comments?post=1535"}],"version-history":[{"count":0,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1535\/revisions"}],"wp:attachment":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/media?parent=1535"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/categories?post=1535"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/tags?post=1535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<!-- WP Super Cache is installed but broken. 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