This BusinessWeek.com article – How to Avoid the Commodity Trap – caught my fancy but I have to admit, it is a bit short on the “How to” part.\u00a0 The main thrust of the article is to treat your customers with respect.\u00a0 That is solid advice, but I was looking for more.<\/p>\n
But what the article lacks in tactical description, it makes up for with anecdotal stories.\u00a0 The article is a fun read.\u00a0 It closes with the author retelling a personal experience:<\/p>\n
My last example is personal. Two years ago, I dented my car and took it to a body shop for an estimate. A large tattoo-covered man stood behind the counter. And behind him, on the wall, hung a sign that did not inspire confidence in the respect that this establishment had for its customers. The sign read: “We screw the other guy and pass the savings on to you.” I inquired meekly: “I hope I’m not \u2018the other guy’?”<\/p><\/blockquote>\n
Can you imagine that sign hanging in the lobby of some corporation?\u00a0 Actually, there are a few companies that I can imagine using that slogan.<\/p>\n","protected":false},"excerpt":{"rendered":"
This BusinessWeek.com article – How to Avoid the Commodity Trap – caught my fancy but I have to admit, it is a bit short on the “How to” part.\u00a0 The main thrust of the article is to treat your customers with respect.\u00a0 That is solid advice, but I was looking for more. But what the article lacks in tactical description, it makes up for with anecdotal stories.\u00a0 The article is a fun read.\u00a0 It closes with the author retelling a personal experience: My last example is personal. Two years ago, I dented my car and took it to a body shop for an estimate. A large tattoo-covered man stood behind… Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[12,17],"tags":[1763,189,188],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Oho-lZ","jetpack-related-posts":[],"_links":{"self":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1363"}],"collection":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/comments?post=1363"}],"version-history":[{"count":0,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1363\/revisions"}],"wp:attachment":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/media?parent=1363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/categories?post=1363"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/tags?post=1363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}