{"id":1322,"date":"2007-12-06T07:13:06","date_gmt":"2007-12-06T13:13:06","guid":{"rendered":"http:\/\/selectmetrix.com\/blogs\/2007\/12\/reaction-is-worth-more-than-visits\/"},"modified":"2007-12-05T18:59:12","modified_gmt":"2007-12-06T00:59:12","slug":"reaction-is-worth-more-than-visits","status":"publish","type":"post","link":"http:\/\/selectmetrix.com\/blogs\/2007\/12\/reaction-is-worth-more-than-visits\/","title":{"rendered":"Reaction Is Worth More Than Visits"},"content":{"rendered":"<p>From the Website Notes enewsletter from <a target=\"_blank\" href=\"http:\/\/www.webpronews.com\/\">Web Pro News<\/a>:<\/p>\n<blockquote><p>Matt Bailey, President of <a href=\"http:\/\/www.sitelogicmarketing.com\/\">SiteLogic<\/a> said, &#8220;Simply getting more and more numbers to your Web site, is not the answer. It&#8217;s getting them to react.&#8221;<\/p>\n<p>There are three types of searcher:<br \/>\n1. Specific searcher (Sharp shooter)<br \/>\n2. Concept searcher (Shotgun)<br \/>\n3. Idea searcher (Artillery)<\/p>\n<p>He said writing content is just as important as the design of the content. Content should answer how it will make life easier. Call things what they are and speak in user&#8217;s language.<\/p><\/blockquote>\n<p>That is a good point about simplicity &#8230;a point I think is often lost in websites.\u00a0 I know we get caught up in our own acronyms and buzzwords.\u00a0 It is always more valuable to speak in the visitor\/prospect\/customer&#8217;s terms and world than it is to speak in your own terms.\u00a0 That truth is found in successful selling and successful marketing.<\/p>\n<p>BTW &#8211; great description of the 3 types of searchers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From the Website Notes enewsletter from Web Pro News: Matt Bailey, President of SiteLogic said, &#8220;Simply getting more and more numbers to your Web site, is not the answer. It&#8217;s getting them to react.&#8221; There are three types of searcher: 1. Specific searcher (Sharp shooter) 2. Concept searcher (Shotgun) 3. Idea searcher (Artillery) He said writing content is just as important as the design of the content. Content should answer how it will make life easier. Call things what they are and speak in user&#8217;s language. That is a good point about simplicity &#8230;a point I think is often lost in websites.\u00a0 I know we get caught up in our&hellip; <a class=\"read-more\" href=\"http:\/\/selectmetrix.com\/blogs\/2007\/12\/reaction-is-worth-more-than-visits\/\">Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[17,9],"tags":[110,1754,109],"class_list":["post-1322","post","type-post","status-publish","format-standard","hentry","category-marketing","category-sales-techniques","tag-s-seo","tag-sales-techniques","tag-search"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Oho-lk","jetpack-related-posts":[{"id":55,"url":"http:\/\/selectmetrix.com\/blogs\/2006\/05\/interview-tips-part-4\/","url_meta":{"origin":1322,"position":0},"title":"Interview Tips &#8211; Part 4","author":"Lee Fratzke","date":"May 25, 2006","format":false,"excerpt":"As an employer, how much prep time do you put in before interviewing a candidate? Candidates have thousands of resources available to them through articles, books, coaches and websites (as we have pointed out in numerous posts). Monster.com offers multiple resources to the job searcher, from industry specific advice for\u2026","rel":"","context":"In &quot;Hiring&quot;","block_context":{"text":"Hiring","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1301,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/11\/do-and-dont-sales-techniques\/","url_meta":{"origin":1322,"position":1},"title":"Do And Don&#8217;t Sales Techniques","author":"Derrick Moe","date":"November 21, 2007","format":false,"excerpt":"In case you are one of the few of us working today, here is a fun do and don't list for salespeople.\u00a0 Here are just a few from the Salesopedia article: DO match and mirror the speed, tone and volume of the other person's voice. DON'T speak in a monotone.\u2026","rel":"","context":"In &quot;Sales Techniques&quot;","block_context":{"text":"Sales Techniques","link":"http:\/\/selectmetrix.com\/blogs\/category\/sales-techniques\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2447,"url":"http:\/\/selectmetrix.com\/blogs\/2010\/10\/roe-over-roi\/","url_meta":{"origin":1322,"position":2},"title":"ROE Over ROI","author":"Derrick Moe","date":"October 19, 2010","format":false,"excerpt":"Here is a somewhat ethereal concept I have been encountering in this present economy.\u00a0 It starts with this \u2013 return on investment (ROI).\u00a0 ROI has been the backbone of sales since time immortal.\u00a0 This is the basis of sales in that customers pay the money to receive the solution.\u00a0 As\u2026","rel":"","context":"In &quot;Economy&quot;","block_context":{"text":"Economy","link":"http:\/\/selectmetrix.com\/blogs\/category\/economy\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1285,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/11\/selling-in-the-information-age\/","url_meta":{"origin":1322,"position":3},"title":"Selling In The Information Age","author":"Derrick Moe","date":"November 13, 2007","format":false,"excerpt":"I was reading an interesting article from ManageSmarter.com titled Sales Triggers for Advantage and came across this opening: Do you remember the old days when the sales professional's role was easier to manage? I'm not saying the actual job of selling was easier\u2014none of us signed up for a sales\u2026","rel":"","context":"In &quot;Sales Management&quot;","block_context":{"text":"Sales Management","link":"http:\/\/selectmetrix.com\/blogs\/category\/sales-management\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":936,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/05\/change-your-sales-language\/","url_meta":{"origin":1322,"position":4},"title":"Change Your Sales Language","author":"Derrick Moe","date":"May 18, 2007","format":false,"excerpt":"We are all familiar with common sales terms like \"cold call,\" \"closing\" and \"overcoming objections.\"\u00a0 These terms are engrained in the common sales vernacular.\u00a0 But think of the implications of these mechanistic terms. SellingPower.com has a most interesting article titled Watch Your Language!\u00a0 Here's the hook: Who taught you to\u2026","rel":"","context":"In &quot;Communication&quot;","block_context":{"text":"Communication","link":"http:\/\/selectmetrix.com\/blogs\/category\/communication\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3194,"url":"http:\/\/selectmetrix.com\/blogs\/2016\/06\/collaboration-kills-commoditization\/","url_meta":{"origin":1322,"position":5},"title":"Collaboration Kills Commoditization","author":"Derrick Moe","date":"June 2, 2016","format":false,"excerpt":"There is a trend developing in the sales world that has caught my eye over the past couple years.\u00a0 This Sales & Marketing Management article opens with a terrific summary of what I have experienced (emphasis mine): According to Harvard Business Review, \u201cTraditional sales methods are increasingly unproductive. In fact,\u2026","rel":"","context":"In &quot;Generations&quot;","block_context":{"text":"Generations","link":"http:\/\/selectmetrix.com\/blogs\/category\/generations\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/selectmetrix.com\/blogs\/wp-content\/uploads\/2016\/06\/Hammer-Egg.png?fit=560%2C315&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/selectmetrix.com\/blogs\/wp-content\/uploads\/2016\/06\/Hammer-Egg.png?fit=560%2C315&resize=350%2C200 1x, https:\/\/i0.wp.com\/selectmetrix.com\/blogs\/wp-content\/uploads\/2016\/06\/Hammer-Egg.png?fit=560%2C315&resize=525%2C300 1.5x"},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1322","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/comments?post=1322"}],"version-history":[{"count":0,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1322\/revisions"}],"wp:attachment":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/media?parent=1322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/categories?post=1322"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/tags?post=1322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<!-- WP Super Cache is installed but broken. 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