{"id":1319,"date":"2007-12-04T15:06:05","date_gmt":"2007-12-04T21:06:05","guid":{"rendered":"http:\/\/selectmetrix.com\/blogs\/2007\/12\/a-future-shift-in-sourcing-candidates\/"},"modified":"2007-12-04T15:03:10","modified_gmt":"2007-12-04T21:03:10","slug":"a-future-shift-in-sourcing-candidates","status":"publish","type":"post","link":"http:\/\/selectmetrix.com\/blogs\/2007\/12\/a-future-shift-in-sourcing-candidates\/","title":{"rendered":"A Future Shift In Sourcing Candidates"},"content":{"rendered":"<p>Well, the future is now when it comes to this topic.\u00a0 The social network sites are going to have a dramatic impact on finding strong sales candidates.\u00a0 First, this may be slightly off topic, but MarketingProfs.com offers up this article &#8211; <a target=\"_blank\" href=\"http:\/\/www.marketingprofs.com\/7\/facebook-changing-advertising-forever-davis.asp?adref=znnpbsc1c7\">Facebook: Changing Advertising Forever<\/a>:<\/p>\n<blockquote><p>At the November 5 launch of Facebook&#8217;s new advertising platform, Mark Zuckerberg, CEO of Facebook, presented his vision for the future of advertising:<\/p>\n<p>&#8220;Once every hundred years media changes. The last hundred years have been defined by the mass media. The way to advertise was to get into the mass media and push out your content. That was the last hundred years. In the next hundred years information won&#8217;t be just pushed out to people, it will be shared among the millions of connections people have. Advertising will change. You will need to get into these connections.&#8221;<\/p>\n<p>&#8230;<\/p>\n<p>As Zuckerberg said later in his speech, &#8220;People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.&#8221;<\/p><\/blockquote>\n<p>Now change the topic from advertising to sourcing candidates and the quote is still prescient.\u00a0 Now combine that thought with <a target=\"_blank\" href=\"http:\/\/www.collegerecruiter.com\/weblog\/\">Steven&#8217;s post over at CollegeRecruiter.com<\/a>:<\/p>\n<blockquote><p>But <strong>95 percent (that&#8217;s the actual number) of college students and recent graduates are active users of Facebook<\/strong>. As these candidates progress through their careers, they will continue to be active users of social networking sites because those sites are as much a part of their lives as is TV for Gen X&#8217;ers. Even the busiest of Gen X&#8217;ers watches TV and the same holds true for Gen Y&#8217;ers: even the busiest of them uses social networking sites.<\/p><\/blockquote>\n<p>I don&#8217;t think you can underestimate the importance of\u00a0this sourcing\u00a0channel for all future hiring activities.\u00a0 I suspect the social networking channel will become the primary tool for finding candidates in the very near future.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Well, the future is now when it comes to this topic.\u00a0 The social network sites are going to have a dramatic impact on finding strong sales candidates.\u00a0 First, this may be slightly off topic, but MarketingProfs.com offers up this article &#8211; Facebook: Changing Advertising Forever: At the November 5 launch of Facebook&#8217;s new advertising platform, Mark Zuckerberg, CEO of Facebook, presented his vision for the future of advertising: &#8220;Once every hundred years media changes. The last hundred years have been defined by the mass media. The way to advertise was to get into the mass media and push out your content. That was the last hundred years. In the next&hellip; <a class=\"read-more\" href=\"http:\/\/selectmetrix.com\/blogs\/2007\/12\/a-future-shift-in-sourcing-candidates\/\">Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[15,5],"tags":[1748,50,103,1761],"class_list":["post-1319","post","type-post","status-publish","format-standard","hentry","category-sourcing","category-trends","tag-hiring","tag-hiring-trend","tag-social-network","tag-sourcing"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Oho-lh","jetpack-related-posts":[{"id":2084,"url":"http:\/\/selectmetrix.com\/blogs\/2009\/07\/the-future-of-social-networking\/","url_meta":{"origin":1319,"position":0},"title":"The Future Of Social Networking","author":"Derrick Moe","date":"July 29, 2009","format":false,"excerpt":"The Herman Trend Alert\u2019s topic this week is the future of social networking.\u00a0 An excerpt for you (my bolding): \"Social networking is in its infancy\", says David Nour, Relationship Economics CEO and Web 2.0 guru. \"We're on the upward swing of the hype cycle\". Lots of people are discovering the\u2026","rel":"","context":"In &quot;Networking&quot;","block_context":{"text":"Networking","link":"http:\/\/selectmetrix.com\/blogs\/category\/networking\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1515,"url":"http:\/\/selectmetrix.com\/blogs\/2008\/04\/scratch-and-sniff-resumes\/","url_meta":{"origin":1319,"position":1},"title":"Scratch And Sniff Resumes?","author":"Derrick Moe","date":"April 14, 2008","format":false,"excerpt":"First off, the word \"wacky\" should not be used in any form of writing.\u00a0 Second, this Yahoo Hot Jobs article - Wacky Job-Seeker Stunts - lists some . . . zany gimmicks for attempting to land a marketing\/advertising position: Puts up posters of himself in your company parking lot. Attaches\u2026","rel":"","context":"In &quot;Anecdotes&quot;","block_context":{"text":"Anecdotes","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/anecdotes\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":689,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/02\/signs-of-a-bad-fit\/","url_meta":{"origin":1319,"position":2},"title":"Signs Of A Bad Fit","author":"Derrick Moe","date":"February 23, 2007","format":false,"excerpt":"BusinessWeek.com's Think Before You Speak or Write provides a couple excellent stories regarding candidates who did a great job of putting their foot in their mouth. How would you like to receive this email? \"I'm disappointed that the job you're advertising pays much less than I'm used to making. It\u2026","rel":"","context":"In &quot;Hiring&quot;","block_context":{"text":"Hiring","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":779,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/03\/avoid-super-candidate-syndrome\/","url_meta":{"origin":1319,"position":3},"title":"Avoid Super Candidate Syndrome","author":"Lee Fratzke","date":"March 27, 2007","format":false,"excerpt":"Monster provides some great resources for employers including free webinars on timely topics when it comes to hiring. Click here to see a recent presentation or here to see what other scheduled (or completed) webinars on on their docket. The top sources for finding new opportunites as used by candidates\u2026","rel":"","context":"In &quot;Hiring&quot;","block_context":{"text":"Hiring","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1703,"url":"http:\/\/selectmetrix.com\/blogs\/2008\/08\/2-jobs-in-1\/","url_meta":{"origin":1319,"position":4},"title":"2 Jobs In 1","author":"Derrick Moe","date":"August 12, 2008","format":false,"excerpt":"The Wall Street Journal offers an article about companies combining 2 jobs into 1 and then hiring based on the lower level job.\u00a0 The author explains it better than me: Some job hunters have been encountering a new kind of downsizing: companies that aren't eliminating positions entirely, but are combining\u2026","rel":"","context":"In &quot;Hiring&quot;","block_context":{"text":"Hiring","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":135,"url":"http:\/\/selectmetrix.com\/blogs\/2006\/06\/new-article-released-today\/","url_meta":{"origin":1319,"position":5},"title":"New Article Released Today","author":"Derrick Moe","date":"June 26, 2006","format":false,"excerpt":"We just released a new article this morning titled Selecting Salespeople from Outside Your Industry. This article is tactical in its approach to finding transferrable skills amongst sales candidates who do not have direct industry experience. This topic is one we are constantly promoting, but we have no doubts it\u2026","rel":"","context":"In &quot;Articles&quot;","block_context":{"text":"Articles","link":"http:\/\/selectmetrix.com\/blogs\/category\/website\/articles\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/comments?post=1319"}],"version-history":[{"count":0,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1319\/revisions"}],"wp:attachment":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/media?parent=1319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/categories?post=1319"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/tags?post=1319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<!-- WP Super Cache is installed but broken. The path to wp-cache-phase1.php in wp-content/advanced-cache.php must be fixed! -->