{"id":1317,"date":"2007-12-04T08:12:15","date_gmt":"2007-12-04T14:12:15","guid":{"rendered":"http:\/\/selectmetrix.com\/blogs\/2007\/12\/the-next-generation-is-more-connected\/"},"modified":"2007-12-04T08:09:34","modified_gmt":"2007-12-04T14:09:34","slug":"the-next-generation-is-more-connected","status":"publish","type":"post","link":"http:\/\/selectmetrix.com\/blogs\/2007\/12\/the-next-generation-is-more-connected\/","title":{"rendered":"The Next Generation Is MORE Connected"},"content":{"rendered":"<p>And you thought Gen Y was the gadget-driven, totally connect generation.\u00a0 I was utterly shocked by <a target=\"_blank\" href=\"http:\/\/publications.mediapost.com\/index.cfm?fuseaction=Articles.san&amp;s=72039&amp;Nid=36966&amp;p=912836\">this Online Media Daily story<\/a>:<\/p>\n<blockquote><p>The Nielsen Co. released the findings of an in-depth study on the mobile media and cross-media behavior of U.S. &#8220;tweens&#8221; (ages 8-12). The report estimates that: <strong>35% of tweens own a mobile phone<\/strong>, 20% of tweens have used text messaging, and 21% of tweens have used ring &amp; answer tones.<\/p>\n<p>While text-messaging and ringtones remain the most pervasive non-voice functions on the phone, other content such as downloaded wallpapers, music, games and Internet access also rank high among tweens. According to Nielsen, 5% of tweens access the Internet over their phone each month. While 41% of tween mobile Internet users say they do so while commuting or traveling (to school, for example), mobile content such as the Internet is also a social medium for this audience: 26% of tween mobile Internet users say they access the Web while at a friend&#8217;s house, and 17% say they do so at social events.<\/p><\/blockquote>\n<p>As the father of a &#8220;tween&#8221; I am surprised that this many kids (my old school name for them) have a cell phone yet alone access to the Internet.\u00a0 And they are texting already?\u00a0 I can&#8217;t help but think this upcoming generation, combined with future technological advancements, will someday make Gen Y look like stodgy old dinosaurs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>And you thought Gen Y was the gadget-driven, totally connect generation.\u00a0 I was utterly shocked by this Online Media Daily story: The Nielsen Co. released the findings of an in-depth study on the mobile media and cross-media behavior of U.S. &#8220;tweens&#8221; (ages 8-12). The report estimates that: 35% of tweens own a mobile phone, 20% of tweens have used text messaging, and 21% of tweens have used ring &amp; answer tones. While text-messaging and ringtones remain the most pervasive non-voice functions on the phone, other content such as downloaded wallpapers, music, games and Internet access also rank high among tweens. According to Nielsen, 5% of tweens access the Internet over&hellip; <a class=\"read-more\" href=\"http:\/\/selectmetrix.com\/blogs\/2007\/12\/the-next-generation-is-more-connected\/\">Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[29,5],"tags":[72,100,99,98],"class_list":["post-1317","post","type-post","status-publish","format-standard","hentry","category-generations","category-trends","tag-gen-y","tag-mobile-phone","tag-text-messaging","tag-tween"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Oho-lf","jetpack-related-posts":[{"id":225,"url":"http:\/\/selectmetrix.com\/blogs\/2006\/08\/text-message-terminations\/","url_meta":{"origin":1317,"position":0},"title":"Text Message Terminations","author":"Derrick Moe","date":"August 10, 2006","format":false,"excerpt":"I understand the younger generations are voracious consumers of text messaging. This fact became clear to me when I tagged along to pick up a new Treo phone. The phone has an Internet connection almost everywhere so you can receive email at any time. The sales rep was pushing an\u2026","rel":"","context":"In &quot;Sales Management&quot;","block_context":{"text":"Sales Management","link":"http:\/\/selectmetrix.com\/blogs\/category\/sales-management\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":998,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/06\/text-messaging-in-the-car\/","url_meta":{"origin":1317,"position":1},"title":"Text Messaging In The Car","author":"Derrick Moe","date":"June 13, 2007","format":false,"excerpt":"As in driving the car!\u00a0 From Yahoo News' Shd u txt, chat n drive? Young drivers say OK\u00a0(my emphasis): A survey by the Zogby International polling firm released on Wednesday found 66 percent of U.S. drivers aged between 18 and 24 send text messages while driving and 93 percent talk\u2026","rel":"","context":"In &quot;Communication&quot;","block_context":{"text":"Communication","link":"http:\/\/selectmetrix.com\/blogs\/category\/communication\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":30512,"url":"http:\/\/selectmetrix.com\/blogs\/2019\/05\/texting-is-trending\/","url_meta":{"origin":1317,"position":2},"title":"Texting Is Trending","author":"Derrick Moe","date":"May 2, 2019","format":false,"excerpt":"Texting is becoming the best communication channel in the business world.\u00a0 It seems that phone calls are answered less often even when considering business lines.\u00a0 The backdoor, surest communication channel is the cell phone and, specifically, texting. Texting\/app messaging is the preferred communication tool for younger workers.\u00a0 When you are\u2026","rel":"","context":"In &quot;Communication&quot;","block_context":{"text":"Communication","link":"http:\/\/selectmetrix.com\/blogs\/category\/communication\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/selectmetrix.com\/blogs\/wp-content\/uploads\/2019\/05\/Millennial-Texting.png?fit=560%2C315&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/selectmetrix.com\/blogs\/wp-content\/uploads\/2019\/05\/Millennial-Texting.png?fit=560%2C315&resize=350%2C200 1x, https:\/\/i0.wp.com\/selectmetrix.com\/blogs\/wp-content\/uploads\/2019\/05\/Millennial-Texting.png?fit=560%2C315&resize=525%2C300 1.5x"},"classes":[]},{"id":15946,"url":"http:\/\/selectmetrix.com\/blogs\/2018\/04\/the-leadership-revolution-of-gen-x\/","url_meta":{"origin":1317,"position":3},"title":"The Leadership Revolution of Gen X","author":"Derrick Moe","date":"April 18, 2018","format":false,"excerpt":"We're at an interesting place in our country's generational gap. The large Baby Boomer generation is flowing out of the workplace daily while the largest generation, Millennials, are ascendant.\u00a0 However, before we turn the leadership keys over to the Millennials, there is a generation with something to say...Gen X. Gen\u2026","rel":"","context":"In &quot;Generations&quot;","block_context":{"text":"Generations","link":"http:\/\/selectmetrix.com\/blogs\/category\/generations\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/selectmetrix.com\/blogs\/wp-content\/uploads\/2018\/04\/deva-darshan-438757-unsplash.jpg?fit=1200%2C1200&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/selectmetrix.com\/blogs\/wp-content\/uploads\/2018\/04\/deva-darshan-438757-unsplash.jpg?fit=1200%2C1200&resize=350%2C200 1x, https:\/\/i0.wp.com\/selectmetrix.com\/blogs\/wp-content\/uploads\/2018\/04\/deva-darshan-438757-unsplash.jpg?fit=1200%2C1200&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/selectmetrix.com\/blogs\/wp-content\/uploads\/2018\/04\/deva-darshan-438757-unsplash.jpg?fit=1200%2C1200&resize=700%2C400 2x, https:\/\/i0.wp.com\/selectmetrix.com\/blogs\/wp-content\/uploads\/2018\/04\/deva-darshan-438757-unsplash.jpg?fit=1200%2C1200&resize=1050%2C600 3x"},"classes":[]},{"id":493,"url":"http:\/\/selectmetrix.com\/blogs\/2006\/12\/hope-for-bad-writing-skills\/","url_meta":{"origin":1317,"position":4},"title":"Hope For Bad Writing Skills","author":"Derrick Moe","date":"December 11, 2006","format":false,"excerpt":"Bad Writing: As Written Communication Skills Deteriorate, Business Schools Take Aim. There is hope and I am encouraged this Monday morning. We comment about writing skills frequently here at The Hire Sense since, well, we have seen some atrocious documents. The article attacks the problem right at the source: But\u2026","rel":"","context":"In &quot;Communication&quot;","block_context":{"text":"Communication","link":"http:\/\/selectmetrix.com\/blogs\/category\/communication\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1106,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/08\/should-online-background-checks-be-used\/","url_meta":{"origin":1317,"position":5},"title":"Should Online Background Checks Be Used?","author":"Derrick Moe","date":"August 1, 2007","format":false,"excerpt":"Inc.com's Job Applicants Fear Impact of Online Behavior offers this (my emphasis): Job Hunting in the Digital Age, a poll of about 600 current employees conducted by Harris Interactive for Adecco USA, found that 66 percent of workers in Generation Y (ages 18 to 29) are oblivious to the online\u2026","rel":"","context":"In &quot;Generations&quot;","block_context":{"text":"Generations","link":"http:\/\/selectmetrix.com\/blogs\/category\/generations\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/comments?post=1317"}],"version-history":[{"count":0,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1317\/revisions"}],"wp:attachment":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/media?parent=1317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/categories?post=1317"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/tags?post=1317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<!-- WP Super Cache is installed but broken. 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