{"id":1317,"date":"2007-12-04T08:12:15","date_gmt":"2007-12-04T14:12:15","guid":{"rendered":"http:\/\/selectmetrix.com\/blogs\/2007\/12\/the-next-generation-is-more-connected\/"},"modified":"2007-12-04T08:09:34","modified_gmt":"2007-12-04T14:09:34","slug":"the-next-generation-is-more-connected","status":"publish","type":"post","link":"http:\/\/selectmetrix.com\/blogs\/2007\/12\/the-next-generation-is-more-connected\/","title":{"rendered":"The Next Generation Is MORE Connected"},"content":{"rendered":"<p>And you thought Gen Y was the gadget-driven, totally connect generation.\u00a0 I was utterly shocked by <a target=\"_blank\" href=\"http:\/\/publications.mediapost.com\/index.cfm?fuseaction=Articles.san&amp;s=72039&amp;Nid=36966&amp;p=912836\">this Online Media Daily story<\/a>:<\/p>\n<blockquote><p>The Nielsen Co. released the findings of an in-depth study on the mobile media and cross-media behavior of U.S. &#8220;tweens&#8221; (ages 8-12). The report estimates that: <strong>35% of tweens own a mobile phone<\/strong>, 20% of tweens have used text messaging, and 21% of tweens have used ring &amp; answer tones.<\/p>\n<p>While text-messaging and ringtones remain the most pervasive non-voice functions on the phone, other content such as downloaded wallpapers, music, games and Internet access also rank high among tweens. According to Nielsen, 5% of tweens access the Internet over their phone each month. While 41% of tween mobile Internet users say they do so while commuting or traveling (to school, for example), mobile content such as the Internet is also a social medium for this audience: 26% of tween mobile Internet users say they access the Web while at a friend&#8217;s house, and 17% say they do so at social events.<\/p><\/blockquote>\n<p>As the father of a &#8220;tween&#8221; I am surprised that this many kids (my old school name for them) have a cell phone yet alone access to the Internet.\u00a0 And they are texting already?\u00a0 I can&#8217;t help but think this upcoming generation, combined with future technological advancements, will someday make Gen Y look like stodgy old dinosaurs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>And you thought Gen Y was the gadget-driven, totally connect generation.\u00a0 I was utterly shocked by this Online Media Daily story: The Nielsen Co. released the findings of an in-depth study on the mobile media and cross-media behavior of U.S. &#8220;tweens&#8221; (ages 8-12). The report estimates that: 35% of tweens own a mobile phone, 20% of tweens have used text messaging, and 21% of tweens have used ring &amp; answer tones. While text-messaging and ringtones remain the most pervasive non-voice functions on the phone, other content such as downloaded wallpapers, music, games and Internet access also rank high among tweens. According to Nielsen, 5% of tweens access the Internet over&hellip; <a class=\"read-more\" href=\"http:\/\/selectmetrix.com\/blogs\/2007\/12\/the-next-generation-is-more-connected\/\">Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[29,5],"tags":[72,100,99,98],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Oho-lf","jetpack-related-posts":[],"_links":{"self":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1317"}],"collection":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/comments?post=1317"}],"version-history":[{"count":0,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1317\/revisions"}],"wp:attachment":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/media?parent=1317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/categories?post=1317"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/tags?post=1317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<!-- WP Super Cache is installed but broken. 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