{"id":1222,"date":"2007-10-05T06:31:10","date_gmt":"2007-10-05T11:31:10","guid":{"rendered":"http:\/\/selectmetrix.com\/blogs\/2007\/10\/an-encouraging-ad\/"},"modified":"2007-10-05T06:31:40","modified_gmt":"2007-10-05T11:31:40","slug":"an-encouraging-ad","status":"publish","type":"post","link":"http:\/\/selectmetrix.com\/blogs\/2007\/10\/an-encouraging-ad\/","title":{"rendered":"An Encouraging Ad"},"content":{"rendered":"<p>I haven&#8217;t seen this approach in a long time:<\/p>\n<blockquote><p>No online or email applications. <strong>Call (XXX) XXX-XXXX.<\/strong><\/p><\/blockquote>\n<p>That line is from a sales ad I read this morning.  I love it.  Start with the phone screen and move on from there.  You notice that a phone call means they are not relying upon the resume as the first filter.<\/p>\n<p>I have to confess the ad does describe an entry-level position, but kudos to the hiring company for taking a screen-based approach to sourcing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I haven&#8217;t seen this approach in a long time: No online or email applications. Call (XXX) XXX-XXXX. That line is from a sales ad I read this morning. I love it. Start with the phone screen and move on from there. You notice that a phone call means they are not relying upon the resume as the first filter. I have to confess the ad does describe an entry-level position, but kudos to the hiring company for taking a screen-based approach to sourcing.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[26],"tags":[],"class_list":["post-1222","post","type-post","status-publish","format-standard","hentry","category-employment-ads"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Oho-jI","jetpack-related-posts":[{"id":184,"url":"http:\/\/selectmetrix.com\/blogs\/2006\/07\/when-to-assess-salespeople\/","url_meta":{"origin":1222,"position":0},"title":"When to Assess Salespeople","author":"Derrick Moe","date":"July 24, 2006","format":false,"excerpt":"The first key is to assess candidates before hiring. We encounter many companies that hire based on their gut feeling about a candidate. I met with a customer last week who has a VP who makes up his mind in a matter of the first 10 minutes of an inperson\u2026","rel":"","context":"In &quot;Assessing&quot;","block_context":{"text":"Assessing","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/assessing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":234,"url":"http:\/\/selectmetrix.com\/blogs\/2006\/08\/phone-screening-tip\/","url_meta":{"origin":1222,"position":1},"title":"Phone Screening Tip","author":"Derrick Moe","date":"August 15, 2006","format":false,"excerpt":"We use phone screens extensively in our sourcing activities. The first advantage to this approach is that it removes some biases from the interviewer. Second, it neutralizes a candidates ability to pour on their rapport-building skills. Thirdly, it is a much shorter time commitment than an in-person interview. I could\u2026","rel":"","context":"In &quot;Hiring&quot;","block_context":{"text":"Hiring","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":773,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/03\/ad-writing-essentials\/","url_meta":{"origin":1222,"position":2},"title":"Ad Writing Essentials","author":"Lee Fratzke","date":"March 24, 2007","format":false,"excerpt":"Over the past week there have been more articles than I care to count on how to write an effective job ad - none of which are written with sales positions in mind. When it comes to sales, you need to think a bit differently. Let me give you an\u2026","rel":"","context":"In &quot;Employment Ads&quot;","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1173,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/09\/sourcing-without-a-surplus-of-candidates\/","url_meta":{"origin":1222,"position":3},"title":"Sourcing Without A Surplus Of Candidates","author":"Derrick Moe","date":"September 10, 2007","format":false,"excerpt":"5-6 years ago sourcing was a much different market for sales candidates.\u00a0 The economy had gone into recession and there were many talented salespeople looking for an opportunity.\u00a0 We used to run ads that required candidates to call in on a certain day between certain hours.\u00a0 We would then schedule\u2026","rel":"","context":"In &quot;Sourcing&quot;","block_context":{"text":"Sourcing","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/sourcing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":911,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/05\/the-can-vs-cant-approach\/","url_meta":{"origin":1222,"position":4},"title":"The Can vs. Can&#8217;t Approach","author":"Derrick Moe","date":"May 11, 2007","format":false,"excerpt":"One client of ours told me a sales hiring story that led them to us. The sales manager followed the conventional hiring process - post an ad, sort the resumes, interview the candidates from the \"yes\" resume pile. He chose a salesperson with a glowing resume who absolutely won him\u2026","rel":"","context":"In &quot;Assessing&quot;","block_context":{"text":"Assessing","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/assessing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/selectmetrix.com\/blogs\/wp-content\/uploads\/2007\/05\/windowslivewriterthecanvs.cantapproach-63b4j04001816.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":635,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/02\/the-emotional-ad\/","url_meta":{"origin":1222,"position":5},"title":"The Emotional Ad","author":"Derrick Moe","date":"February 6, 2007","format":false,"excerpt":"I just read a sales ad this morning that opens: Wouldn't you like to be in the Caribbean right now, relaxing by the ocean, with palm trees all around you? Well, next year you might be able to...if you work with us! I guess that is some form of an\u2026","rel":"","context":"In &quot;Employment Ads&quot;","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/comments?post=1222"}],"version-history":[{"count":0,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1222\/revisions"}],"wp:attachment":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/media?parent=1222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/categories?post=1222"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/tags?post=1222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<!-- WP Super Cache is installed but broken. 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