This excerpt is taken from a sales ad by a well-known, national recruiting company:<\/p>\n
But you must be sales orientated – it (sic)<\/em> you have a specific industry or occupational background such as IT, engineering, or whatever that is good but again not a requirement. You must be smart – normally a college grad.<\/p><\/blockquote>\nBoy, where to start on that short piece of bad writing. I would not recommend using “whatever” in an ad – sounds like a high school student. I doubt the author’s intention was to state that college grads are the only smart candidates, but you can see how the mangled syntax of that sentence could be misconstrued.<\/p>\n
I continue to state that online ads are very effective for sourcing strong candidates, but the ad must be well constructed . . . and well written.<\/p>\n","protected":false},"excerpt":{"rendered":"
This excerpt is taken from a sales ad by a well-known, national recruiting company: But you must be sales orientated – it (sic) you have a specific industry or occupational background such as IT, engineering, or whatever that is good but again not a requirement. You must be smart – normally a college grad. Boy, where to start on that short piece of bad writing. I would not recommend using “whatever” in an ad – sounds like a high school student. I doubt the author’s intention was to state that college grads are the only smart candidates, but you can see how the mangled syntax of that sentence could be… Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[26,16],"tags":[],"class_list":["post-1182","post","type-post","status-publish","format-standard","hentry","category-employment-ads","category-hiring-salespeople"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Oho-j4","jetpack-related-posts":[{"id":2543,"url":"http:\/\/selectmetrix.com\/blogs\/2013\/07\/how-gpas-matter-in-hiring\/","url_meta":{"origin":1182,"position":0},"title":"How GPA’s Matter In Hiring","author":"Derrick Moe","date":"July 1, 2013","format":false,"excerpt":"They don\u2019t.\u00a0 That is the conclusion from Google based on their own internal research.\u00a0 Some info from the New York Times article: \u201cOne of the things we\u2019ve seen from all our data crunching is that G.P.A.\u2019s are worthless as a criteria for hiring, and test scores are worthless \u2014 no\u2026","rel":"","context":"In "Hiring"","block_context":{"text":"Hiring","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1531,"url":"http:\/\/selectmetrix.com\/blogs\/2008\/04\/it-aint-experience\/","url_meta":{"origin":1182,"position":1},"title":"It Ain’t Experience","author":"Derrick Moe","date":"April 24, 2008","format":false,"excerpt":"BusinessWeek.com discusses recruiting strategies based on who you are trying to attract in Recruiting Today: What Are You Promising?\u00a0 There are some excellent examples of different programs initiated by different companies.\u00a0 However, this one jumped off the screen: In some cases, offering young employees a unique opportunity can have special\u2026","rel":"","context":"In "Assessing"","block_context":{"text":"Assessing","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/assessing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":925,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/05\/an-ad-without-clarity\/","url_meta":{"origin":1182,"position":2},"title":"An Ad Without Clarity","author":"Derrick Moe","date":"May 16, 2007","format":false,"excerpt":"In reading through more sales ads this morning, I kicked up an example of an ad without clarity about the position. Here are the qualifications: -Hard working and dependable -Sales experience is necessary (____________ industry, preferred) -Must have no travel restrictions in covering assigned multi state territory -Must be computer\u2026","rel":"","context":"In "Employment Ads"","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":546,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/01\/ad-format\/","url_meta":{"origin":1182,"position":3},"title":"Ad Format","author":"Derrick Moe","date":"January 4, 2007","format":false,"excerpt":"I saw this section in a sales ad this morning: Day to Day - At a glance The section contained seven bullet points explaining the tasks of a typical day in this role. It was a quick read section that provided enough insight into the position to pique the interest\u2026","rel":"","context":"In "Employment Ads"","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2121,"url":"http:\/\/selectmetrix.com\/blogs\/2009\/10\/humble-ad-writing\/","url_meta":{"origin":1182,"position":4},"title":"Humble Ad Writing","author":"Derrick Moe","date":"October 1, 2009","format":false,"excerpt":"Honestly, I came across this title to a sales ad: I make more money in a month than you make all year Fantastic!\u00a0 That is one humble title.\u00a0 As you can imagine, the ad is written in a casual, confrontational style to challenge the most aggressive sales candidates. I wouldn\u2019t\u2026","rel":"","context":"In "Anecdotes"","block_context":{"text":"Anecdotes","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/anecdotes\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1612,"url":"http:\/\/selectmetrix.com\/blogs\/2008\/06\/more-job-interview-bombs\/","url_meta":{"origin":1182,"position":5},"title":"More Job Interview Bombs","author":"Derrick Moe","date":"June 12, 2008","format":false,"excerpt":"CNNMoney.com offers up the latest story about this Springtime topic (must be all of the college grads hitting the interview circuit that gets these stories started).\u00a0 There are some beauties in here: \"One job applicant came in for his interview with a cockatoo on his shoulder.\" \"We had one person\u2026","rel":"","context":"In "Anecdotes"","block_context":{"text":"Anecdotes","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/anecdotes\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1182","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/comments?post=1182"}],"version-history":[{"count":0,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1182\/revisions"}],"wp:attachment":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/media?parent=1182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/categories?post=1182"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/tags?post=1182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}