{"id":1157,"date":"2007-08-30T08:30:40","date_gmt":"2007-08-30T13:30:40","guid":{"rendered":"http:\/\/selectmetrix.com\/blogs\/2007\/08\/why-i-dislike-keywords-in-ads\/"},"modified":"2007-08-30T08:33:04","modified_gmt":"2007-08-30T13:33:04","slug":"why-i-dislike-keywords-in-ads","status":"publish","type":"post","link":"http:\/\/selectmetrix.com\/blogs\/2007\/08\/why-i-dislike-keywords-in-ads\/","title":{"rendered":"Why I Dislike Keywords In Ads"},"content":{"rendered":"<p><a target=\"_blank\" href=\"http:\/\/selectmetrix.com\/blogs\/2007\/08\/how-did-we-get-this-resume\/\">I posted on these automated response programs recently<\/a>.  Well, I just received a different promo email  for a more &#8220;automated&#8221; program:<\/p>\n<blockquote><p>For the first time, there&#8217;s a service that finds 100&#8217;s of perfectly matched, available jobs &amp; instantly applies to them FOR YOU, every day. It&#8217;s called __________ and it automatically: searches all the top career sites at once, finds all new jobs matching your criteria, applies with your resume to matching jobs, personalizes your cover letter for each application &amp; provides a history report of jobs you&#8217;ve been applied to.<\/p><\/blockquote>\n<p>Keyword-driven connections &#8211; both in the ad and the resume hunt &#8211; lead to, well, candidate spam.  At times I wonder if the attempt to automate resume submissions and applicant tracking systems dilutes the entire process.<\/p>\n<p>I know it does for sales.  We need to see the applicant&#8217;s approach, listen to his or her abilities and observe how they handle pressure.  None of these tasks can be easily accomplished with an automated approach process.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I posted on these automated response programs recently. Well, I just received a different promo email for a more &#8220;automated&#8221; program: For the first time, there&#8217;s a service that finds 100&#8217;s of perfectly matched, available jobs &amp; instantly applies to them FOR YOU, every day. It&#8217;s called __________ and it automatically: searches all the top career sites at once, finds all new jobs matching your criteria, applies with your resume to matching jobs, personalizes your cover letter for each application &amp; provides a history report of jobs you&#8217;ve been applied to. Keyword-driven connections &#8211; both in the ad and the resume hunt &#8211; lead to, well, candidate spam. At times&hellip; <a class=\"read-more\" href=\"http:\/\/selectmetrix.com\/blogs\/2007\/08\/why-i-dislike-keywords-in-ads\/\">Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[26,16],"tags":[],"class_list":["post-1157","post","type-post","status-publish","format-standard","hentry","category-employment-ads","category-hiring-salespeople"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Oho-iF","jetpack-related-posts":[{"id":1117,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/08\/how-did-we-get-this-resume\/","url_meta":{"origin":1157,"position":0},"title":"How Did We Get This Resume?","author":"Derrick Moe","date":"August 8, 2007","format":false,"excerpt":"Have you ever been flummoxed by some bizarre resumes you have received in response to a clearly written ad? We receive them frequently. And often we explain these scenarios to our customers. In case you ever wondered, I received a promotional email today that revealed much: You can use <product>\u2026","rel":"","context":"In &quot;Resumes&quot;","block_context":{"text":"Resumes","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/resumes\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/selectmetrix.com\/blogs\/wp-content\/uploads\/2007\/08\/windowslivewriter9b485694e6d2-86b5question-mark1.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":663,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/02\/how-many-jobs-is-too-many\/","url_meta":{"origin":1157,"position":1},"title":"How Many Jobs Is Too Many?","author":"Lee Fratzke","date":"February 15, 2007","format":false,"excerpt":"This week I have been reading a lot of different posts and articles that try to answer the question how many jobs is too much on an applicant's resume? I run into this topic all the time with our clients. Some clients will even try to disqualify a candidate if\u2026","rel":"","context":"In &quot;Hiring&quot;","block_context":{"text":"Hiring","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":186,"url":"http:\/\/selectmetrix.com\/blogs\/2006\/07\/more-aggressive-cover-letters\/","url_meta":{"origin":1157,"position":2},"title":"More Aggressive Cover Letters","author":"Derrick Moe","date":"July 24, 2006","format":false,"excerpt":"Its Monday and it seems like we need a bit of levity to ease back in to the work week. Nothing like general resume cover letters to lighten the mood. I actually enjoyed this person's resume - it was eye-catching in its uniqueness. Then I read this: If your company\u2026","rel":"","context":"In &quot;Anecdotes&quot;","block_context":{"text":"Anecdotes","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/anecdotes\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1330,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/12\/ats-sterilization\/","url_meta":{"origin":1157,"position":3},"title":"ATS Sterilization","author":"Derrick Moe","date":"December 11, 2007","format":false,"excerpt":"Applicant Tracking Systems (ATS) are widely employed on corporate websites and by recruiting agencies.\u00a0 I understand the automated efficiency of a computer program in handling a large number of applicants.\u00a0 Yet, I don't find them helpful for hiring salespeople. When we place an ad for a sales opportunity, we provide\u2026","rel":"","context":"In &quot;Hiring Salespeople&quot;","block_context":{"text":"Hiring Salespeople","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/hiring-salespeople\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2489,"url":"http:\/\/selectmetrix.com\/blogs\/2011\/06\/a-not-so-amazing-stat\/","url_meta":{"origin":1157,"position":4},"title":"A Not So Amazing Stat","author":"Derrick Moe","date":"June 8, 2011","format":false,"excerpt":"Just read a resume that boldly stated, \u201cMade over 500 cold calls in 1 year.\u201d One year. In my younger days, I was in sales jobs that required at least 50 cold calls a day so cranking out 500 in a year is\u2026underwhelming.","rel":"","context":"In &quot;Hiring Salespeople&quot;","block_context":{"text":"Hiring Salespeople","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/hiring-salespeople\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1515,"url":"http:\/\/selectmetrix.com\/blogs\/2008\/04\/scratch-and-sniff-resumes\/","url_meta":{"origin":1157,"position":5},"title":"Scratch And Sniff Resumes?","author":"Derrick Moe","date":"April 14, 2008","format":false,"excerpt":"First off, the word \"wacky\" should not be used in any form of writing.\u00a0 Second, this Yahoo Hot Jobs article - Wacky Job-Seeker Stunts - lists some . . . zany gimmicks for attempting to land a marketing\/advertising position: Puts up posters of himself in your company parking lot. Attaches\u2026","rel":"","context":"In &quot;Anecdotes&quot;","block_context":{"text":"Anecdotes","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/anecdotes\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1157","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/comments?post=1157"}],"version-history":[{"count":0,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1157\/revisions"}],"wp:attachment":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/media?parent=1157"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/categories?post=1157"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/tags?post=1157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<!-- WP Super Cache is installed but broken. 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