I just came across an ad this morning for a sales director that started this way:<\/p>\n
As a Business Development Director with Idea Information Security, you will enjoy a healthy base salary…<\/p><\/blockquote>\n
The ad is quite long and covers more topics than needed, but the opening line is a bit of a concern. Hiring salespeople who are money-driven is a wise approach (though there are mitigating factors in that approach). The issue with the opening line is that it sounds like a reward for winning the interview process.<\/p>\n
This point is subtle, but we have run into it in the past. We prefer to list base salary amounts in the ad, but we usually list it towards the end. The more important information is to describe the position, the traits that lead to success and the expectations of the manager. The fit you are looking for first is ability. <\/p>\n
Compensation, obviously a part of the equation, should not be the card you lead with in the first sentence of the ad.<\/p>\n","protected":false},"excerpt":{"rendered":"
I just came across an ad this morning for a sales director that started this way: As a Business Development Director with Idea Information Security, you will enjoy a healthy base salary… The ad is quite long and covers more topics than needed, but the opening line is a bit of a concern. Hiring salespeople who are money-driven is a wise approach (though there are mitigating factors in that approach). The issue with the opening line is that it sounds like a reward for winning the interview process. This point is subtle, but we have run into it in the past. We prefer to list base salary amounts in the… Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[20,26],"tags":[],"class_list":["post-1142","post","type-post","status-publish","format-standard","hentry","category-compensation","category-employment-ads"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Oho-iq","jetpack-related-posts":[{"id":750,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/03\/how-not-to-deal-with-the-salary-question\/","url_meta":{"origin":1142,"position":0},"title":"How Not To Deal With The Salary Question","author":"Derrick Moe","date":"March 14, 2007","format":false,"excerpt":"From Foxnews.com's How to Deal With the Salary-Expectations Question: Don Sutaria, president and founder of CareerQuest, a staffing and training firm, advises job seekers to avoid offering a solid figure. \"Don't answer the question. Say, 'I'll expect the fair market value. Make me an offer and we can discuss it.'\u2026","rel":"","context":"In "Compensation"","block_context":{"text":"Compensation","link":"http:\/\/selectmetrix.com\/blogs\/category\/compensation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":311,"url":"http:\/\/selectmetrix.com\/blogs\/2006\/09\/bet-on-yourself\/","url_meta":{"origin":1142,"position":1},"title":"“Bet On Yourself”","author":"Derrick Moe","date":"September 19, 2006","format":false,"excerpt":"CareerJournal.com has a long article entitled Get the Most Pay Out of Your Job. The article follows a typical format of 10 tips for employees and there are some solid suggestions. In the list, point #2 hit on a topic dear to my own belief: 2. Bet on yourself Having\u2026","rel":"","context":"In "Compensation"","block_context":{"text":"Compensation","link":"http:\/\/selectmetrix.com\/blogs\/category\/compensation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1501,"url":"http:\/\/selectmetrix.com\/blogs\/2008\/04\/sales-retention-through-compensation\/","url_meta":{"origin":1142,"position":2},"title":"Sales Retention Through Compensation","author":"Derrick Moe","date":"April 4, 2008","format":false,"excerpt":"Commission-only sales plans are risky in my opinion.\u00a0 I know they are the truest form of selling - you eat what you kill.\u00a0 I simply think that many salespeople view this structure as a lack of commitment from the company.\u00a0 I'm not saying that is accurate, but I have talked\u2026","rel":"","context":"In "Compensation"","block_context":{"text":"Compensation","link":"http:\/\/selectmetrix.com\/blogs\/category\/compensation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1599,"url":"http:\/\/selectmetrix.com\/blogs\/2008\/06\/be-conservative-on-the-compensation\/","url_meta":{"origin":1142,"position":3},"title":"Be Conservative On The Compensation","author":"Derrick Moe","date":"June 2, 2008","format":false,"excerpt":"I read this line in a sales employment ad this past weekend: Actual Year 1 average earnings\u00a0 - $100,000\u00a0 - $200,000 ++ REALISTIC A $100K spread?\u00a0 You know, this type of line is an immediate red flag for a jobseeker.\u00a0 It may be true, but most salespeople will be skeptical.\u00a0\u2026","rel":"","context":"In "Compensation"","block_context":{"text":"Compensation","link":"http:\/\/selectmetrix.com\/blogs\/category\/compensation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":29799,"url":"http:\/\/selectmetrix.com\/blogs\/2019\/06\/hiring-hacks\/","url_meta":{"origin":1142,"position":4},"title":"5 Hiring Hacks For Full Employment","author":"Derrick Moe","date":"June 11, 2019","format":false,"excerpt":"The job creation numbers are slowing down yet I don't think that is due to a catastrophic economic slowdown.\u00a0 The most recent jobs report shows that we have 50-year record low unemployment that is holding month-to-month.\u00a0 The average hourly wage rate is rising at over 3%.\u00a0 These factors are signs\u2026","rel":"","context":"In "Economy"","block_context":{"text":"Economy","link":"http:\/\/selectmetrix.com\/blogs\/category\/economy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/selectmetrix.com\/blogs\/wp-content\/uploads\/2019\/06\/For-Hire.png?fit=560%2C315&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/selectmetrix.com\/blogs\/wp-content\/uploads\/2019\/06\/For-Hire.png?fit=560%2C315&resize=350%2C200 1x, https:\/\/i0.wp.com\/selectmetrix.com\/blogs\/wp-content\/uploads\/2019\/06\/For-Hire.png?fit=560%2C315&resize=525%2C300 1.5x"},"classes":[]},{"id":136,"url":"http:\/\/selectmetrix.com\/blogs\/2006\/06\/2006-salary-report\/","url_meta":{"origin":1142,"position":5},"title":"2006 Salary Report","author":"Derrick Moe","date":"June 27, 2006","format":false,"excerpt":"From S&MM Magazine (sorry, no link): The benefits of an improving economy trickled down to a lot of paychecks in 2006. The 2006 Survey of Exempt Compensation by Business and Legal Reports found 43 out of the 44 benchmarked-exempt positions saw salary increases averaging 3.9 percent. \"Respondents indicated that they\u2026","rel":"","context":"In "Hiring"","block_context":{"text":"Hiring","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/comments?post=1142"}],"version-history":[{"count":0,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1142\/revisions"}],"wp:attachment":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/media?parent=1142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/categories?post=1142"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/tags?post=1142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}