{"id":1128,"date":"2007-08-13T13:57:16","date_gmt":"2007-08-13T18:57:16","guid":{"rendered":"http:\/\/selectmetrix.com\/blogs\/2007\/08\/inc-500-companies-monitor-social-media\/"},"modified":"2007-08-13T13:57:17","modified_gmt":"2007-08-13T18:57:17","slug":"inc-500-companies-monitor-social-media","status":"publish","type":"post","link":"http:\/\/selectmetrix.com\/blogs\/2007\/08\/inc-500-companies-monitor-social-media\/","title":{"rendered":"Inc. 500 Companies Monitor Social Media"},"content":{"rendered":"<p>It&#8217;s true.&nbsp; Do you?&nbsp; Reading this blog would apparently qualify based on Inc.com&#8217;s article <a href=\"http:\/\/www.inc.com\/news\/articles\/200708\/social.html?partner=rss\" target=\"_blank\">To Gain Competitive Edge, Companies Turn to Blogs, Video, and Social Networks<\/a>.<\/p>\n<blockquote>\n<p>A study by the University of Massachusetts at Dartmouth&#8217;s Center for Marketing Research found that 51 percent of Inc. 500 companies are monitoring social media, and they are doing so by various methods, including reading RSS feeds, looking at Web statistics, tracking video downloads, and watching online competitive activity.<\/p>\n<\/blockquote>\n<p>Interesting.&nbsp; The article isn&#8217;t overly descriptive of the methods, but the blog piece is certainly worth noting.<\/p>\n<blockquote>\n<p>&#8220;Inc. 500 companies are saying that not only is it important for us to communicate in an outbound way, but it&#8217;s also important to listen to what is going on out there and what other companies are saying,&#8221; Mattson said. <strong>One of the popular ways to keep up with competitors, according to Mattson, is to read other companies&#8217; blogs.<\/strong> &#8220;Blogs and their content have become a real market force, and provide the ability for word of mouth to spread and be around for a very long time,&#8221; Mattson added.<\/p>\n<\/blockquote>\n<p>That&#8217;s an approach we subscribe to also.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s true.&nbsp; Do you?&nbsp; Reading this blog would apparently qualify based on Inc.com&#8217;s article To Gain Competitive Edge, Companies Turn to Blogs, Video, and Social Networks. A study by the University of Massachusetts at Dartmouth&#8217;s Center for Marketing Research found that 51 percent of Inc. 500 companies are monitoring social media, and they are doing so by various methods, including reading RSS feeds, looking at Web statistics, tracking video downloads, and watching online competitive activity. Interesting.&nbsp; The article isn&#8217;t overly descriptive of the methods, but the blog piece is certainly worth noting. &#8220;Inc. 500 companies are saying that not only is it important for us to communicate in an outbound&hellip; <a class=\"read-more\" href=\"http:\/\/selectmetrix.com\/blogs\/2007\/08\/inc-500-companies-monitor-social-media\/\">Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[14,5],"tags":[],"class_list":["post-1128","post","type-post","status-publish","format-standard","hentry","category-communication","category-trends"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Oho-ic","jetpack-related-posts":[{"id":653,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/02\/the-social-media-boom\/","url_meta":{"origin":1128,"position":0},"title":"The Social Media Boom","author":"Derrick Moe","date":"February 12, 2007","format":false,"excerpt":"From Foxnews.com - Study: Inc. 500 Companies Fast Adopters of Social Media: The nation's fastest-growing private companies are making use of social media - including blogs, social networking and podcasts - at a rate more than twice that of Fortune 500 companies, according to a new study. The University of\u2026","rel":"","context":"In &quot;Communication&quot;","block_context":{"text":"Communication","link":"http:\/\/selectmetrix.com\/blogs\/category\/communication\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1051,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/07\/50-best-small-and-medium-companies\/","url_meta":{"origin":1128,"position":1},"title":"50 Best Small And Medium Companies","author":"Lee Fratzke","date":"July 6, 2007","format":false,"excerpt":"The 50 best small & medium-sized companies to work for were selected and ranked by the Great Place to Work Institute Inc., a global workplace research and consulting firm headquartered in San Francisco. The institute also selects Fortune magazine\u20ac\u2122s annual list of the \u20ac\u0153100 Best Companies to Work For,\u20ac\u009d recognizing\u2026","rel":"","context":"In &quot;Retention&quot;","block_context":{"text":"Retention","link":"http:\/\/selectmetrix.com\/blogs\/category\/retention\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":280,"url":"http:\/\/selectmetrix.com\/blogs\/2006\/09\/top-50-employers-of-boomers\/","url_meta":{"origin":1128,"position":2},"title":"Top 50 Employers of Boomers","author":"Derrick Moe","date":"September 5, 2006","format":false,"excerpt":"If you have read us for any length of time, you know we are suckers for lists. I just caught up to this one from the CareerJournal website: The following are the top 50 employers for workers over age 50, according to AARP. Mercy Health System, Janesville, Wis. Lee Memorial\u2026","rel":"","context":"In &quot;Hiring&quot;","block_context":{"text":"Hiring","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":986,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/06\/small-business-retention-strategy\/","url_meta":{"origin":1128,"position":3},"title":"Small Business Retention Strategy","author":"Derrick Moe","date":"June 7, 2007","format":false,"excerpt":"Inc.com offers a short article titled Employers Focus on Worker Retention. The takeaway graphs (emphasis mine): Small businesses are focusing more resources on employee-retention plans, rather than recruiting efforts or new benefits policies, a recent survey found. Of 241 small-business executives surveyed nationwide, 21 percent said they have expanded training\u2026","rel":"","context":"In &quot;Hiring Salespeople&quot;","block_context":{"text":"Hiring Salespeople","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/hiring-salespeople\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":791,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/03\/small-company-incentive-programs\/","url_meta":{"origin":1128,"position":4},"title":"Small Company Incentive Programs","author":"Derrick Moe","date":"March 31, 2007","format":false,"excerpt":"Good article here from Selling Power's Incentives newsletter - Big Motivation at Small Companies.\u00a0 The topic is how to run effective incentive campaigns when you aren't a Fortune 500 company. Still, as a recent article in Incentive Magazine points out, smaller companies do enjoy a few incentives-related benefits compared with\u2026","rel":"","context":"In &quot;Assessing&quot;","block_context":{"text":"Assessing","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/assessing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1083,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/07\/2007-fortune-500-list\/","url_meta":{"origin":1128,"position":5},"title":"2007 Fortune 500 List","author":"Derrick Moe","date":"July 23, 2007","format":false,"excerpt":"This may be a topic that only interests me, but here is the link to the annual Fortune 500 list (h\/t JustSell.com).\u00a0 You can sort the list on a myriad of criteria.\u00a0 I sorted the data by state and found that Minnesota came in with a respectable 20 F500 companies\u2026","rel":"","context":"In &quot;General&quot;","block_context":{"text":"General","link":"http:\/\/selectmetrix.com\/blogs\/category\/general\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/comments?post=1128"}],"version-history":[{"count":0,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1128\/revisions"}],"wp:attachment":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/media?parent=1128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/categories?post=1128"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/tags?post=1128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<!-- WP Super Cache is installed but broken. 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