{"id":1114,"date":"2007-08-07T07:10:27","date_gmt":"2007-08-07T12:10:27","guid":{"rendered":"http:\/\/selectmetrix.com\/blogs\/2007\/08\/ad-irony\/"},"modified":"2007-08-07T07:10:27","modified_gmt":"2007-08-07T12:10:27","slug":"ad-irony","status":"publish","type":"post","link":"http:\/\/selectmetrix.com\/blogs\/2007\/08\/ad-irony\/","title":{"rendered":"Ad Irony"},"content":{"rendered":"<p>From perusing the morning ads I came across a company looking for a <strong>Quality Engineer<\/strong>.&nbsp; One of the requirements is to be a &#8220;Competent technical writer.&#8221;<\/p>\n<p>Unfortunately, this plastic injection-molding company misspelled their name in the listing &#8211;&nbsp;XYZ <em>Platics<\/em>.<\/p>\n<p>That, my friends, is a perfect example of irony.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From perusing the morning ads I came across a company looking for a Quality Engineer.&nbsp; One of the requirements is to be a &#8220;Competent technical writer.&#8221; Unfortunately, this plastic injection-molding company misspelled their name in the listing &#8211;&nbsp;XYZ Platics. That, my friends, is a perfect example of irony.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[12,26],"tags":[],"class_list":["post-1114","post","type-post","status-publish","format-standard","hentry","category-anecdotes","category-employment-ads"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Oho-hY","jetpack-related-posts":[{"id":2488,"url":"http:\/\/selectmetrix.com\/blogs\/2011\/06\/resume-writing\/","url_meta":{"origin":1114,"position":0},"title":"Resume Writing","author":"Derrick Moe","date":"June 3, 2011","format":false,"excerpt":"I am filtering through many resumes right now and having a wonderful time examining some of the unique stylings of candidates.\u00a0 Some flavor: -One candidate listed his core competencies\u2026TWENTY FOUR of them -Another stated this, \u201cSubject Matter Expert in dilemma analysis.\u201d -Another misspelled his name \u2013 his name Never ceases\u2026","rel":"","context":"In &quot;Hiring&quot;","block_context":{"text":"Hiring","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1832,"url":"http:\/\/selectmetrix.com\/blogs\/2009\/01\/proof-there-is-no-proof-reading\/","url_meta":{"origin":1114,"position":1},"title":"Proof There Is No Proof-Reading","author":"Derrick Moe","date":"January 7, 2009","format":false,"excerpt":"Just when I thought companies had finally taken my advice and started proof-reading their employment ads I come across this title: Build Enginerr Of course the ad states this requirement (emphasis mine): -Excellent written, spoken, and interpersonal communication skills with the ability to communicate ideas in both technical and user-friendly\u2026","rel":"","context":"In &quot;Employment Ads&quot;","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":880,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/05\/where-the-ads-are\/","url_meta":{"origin":1114,"position":2},"title":"Where The Ads Are","author":"Derrick Moe","date":"May 2, 2007","format":false,"excerpt":"Newspaper circulation continues its precipitous decline.\u00a0 However, online employment ads have increased 24% from last April according to this Inc.com article.\u00a0 Surprisingly, I talked to a company last month that did not believe online job ads were the way to go.\u00a0 Their plan - post sales ads in the printed\u2026","rel":"","context":"In &quot;Employment Ads&quot;","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":23,"url":"http:\/\/selectmetrix.com\/blogs\/2006\/05\/more-candidate-coaching-from-monster\/","url_meta":{"origin":1114,"position":3},"title":"More Candidate Coaching from Monster","author":"Derrick Moe","date":"May 13, 2006","format":false,"excerpt":"Any sales candidate could spend a solid day prepping themselves for any in-person interview and come across much stronger than they actually are. Unfortunately, this polished veneer is often good enough to land them on your payroll. The veneer is not peeled back until they have been with your company\u2026","rel":"","context":"In &quot;Hiring&quot;","block_context":{"text":"Hiring","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":81,"url":"http:\/\/selectmetrix.com\/blogs\/2006\/06\/anecdotes-the-30-or-10-second-commercial\/","url_meta":{"origin":1114,"position":4},"title":"Anecdotes &#8211; The 30 (or 10) Second Commercial","author":"Lee Fratzke","date":"June 2, 2006","format":false,"excerpt":"It is Friday therefore it is time for another hiring anecdote. I was phone screening sales candidates for a high-tech company and I asked a candidate to give me a quick 30-second commercial of the products and services he had sold. I asked him to frame his experience in the\u2026","rel":"","context":"In &quot;Anecdotes&quot;","block_context":{"text":"Anecdotes","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/anecdotes\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1131,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/08\/ads-that-appeal\/","url_meta":{"origin":1114,"position":5},"title":"Ads That Appeal","author":"Derrick Moe","date":"August 15, 2007","format":false,"excerpt":"The Twin Cites are a hotbed for medical sales positions so we see many sales ads up here.\u00a0 One of these ads caught my eye this morning for this bit of clever writing: ...what we do makes a statement about who we are. We are driven by scientific excellence and\u2026","rel":"","context":"In &quot;Employment Ads&quot;","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/comments?post=1114"}],"version-history":[{"count":0,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1114\/revisions"}],"wp:attachment":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/media?parent=1114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/categories?post=1114"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/tags?post=1114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<!-- WP Super Cache is installed but broken. The path to wp-cache-phase1.php in wp-content/advanced-cache.php must be fixed! -->