{"id":1071,"date":"2007-07-16T06:45:03","date_gmt":"2007-07-16T11:45:03","guid":{"rendered":"http:\/\/selectmetrix.com\/blogs\/2007\/07\/the-worst-ad-title-ever\/"},"modified":"2007-07-16T06:45:04","modified_gmt":"2007-07-16T11:45:04","slug":"the-worst-ad-title-ever","status":"publish","type":"post","link":"http:\/\/selectmetrix.com\/blogs\/2007\/07\/the-worst-ad-title-ever\/","title":{"rendered":"The Worst Ad Title Ever"},"content":{"rendered":"<p>This is literally the title for a sales position ad:<\/p>\n<blockquote>\n<p>Job_30080825204027<\/p>\n<\/blockquote>\n<p>Honest to Pete, what a colossal waste of money.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is literally the title for a sales position ad: Job_30080825204027 Honest to Pete, what a colossal waste of money.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[26],"tags":[],"class_list":["post-1071","post","type-post","status-publish","format-standard","hentry","category-employment-ads"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Oho-hh","jetpack-related-posts":[{"id":657,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/02\/the-fog-of-job-ads\/","url_meta":{"origin":1071,"position":0},"title":"The Fog Of Job Ads","author":"Derrick Moe","date":"February 13, 2007","format":false,"excerpt":"I attended a monster.com webinar today regarding sourcing from, interestingly enough, the job seeker's perspective. I wanted to share an important finding from their survey. The number 1 job seeker complaint about finding new jobs (in sourcing terms) was vague job descriptions. I shudder as I write this because I\u2026","rel":"","context":"In &quot;Employment Ads&quot;","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1535,"url":"http:\/\/selectmetrix.com\/blogs\/2008\/04\/might-want-to-rewrite-the-title\/","url_meta":{"origin":1071,"position":1},"title":"Warning: Dinosaur Title Writer","author":"Derrick Moe","date":"April 25, 2008","format":false,"excerpt":"I just read an employment ad for a sales position that had this for the title: Salesmen Honestly, how out of touch can you be?","rel":"","context":"In &quot;Employment Ads&quot;","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1697,"url":"http:\/\/selectmetrix.com\/blogs\/2008\/08\/you-wont-last-long\/","url_meta":{"origin":1071,"position":2},"title":"You Won&#8217;t Last Long","author":"Derrick Moe","date":"August 8, 2008","format":false,"excerpt":"I just read a sales ad with this position title: Disposable Sales Representative The context of the position makes sense when you read the entire ad (food service industry), but I would think the title could some serious tweaking. Can you imagine handing a business card to a prospect that\u2026","rel":"","context":"In &quot;Employment Ads&quot;","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":675,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/02\/sales-or-customer-service\/","url_meta":{"origin":1071,"position":3},"title":"Sales OR Customer Service","author":"Derrick Moe","date":"February 19, 2007","format":false,"excerpt":"An ad continues to run for a specific sales position in our backyard that defines the job as an outside sales person, Account Executive and requires 25% travel. Yet the title of the ad is Sales\/Customer Service. These two positions are almost mutually exclusive of each other. There are few\u2026","rel":"","context":"In &quot;Employment Ads&quot;","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1376,"url":"http:\/\/selectmetrix.com\/blogs\/2008\/01\/the-most-important-tool-for-writing-ads\/","url_meta":{"origin":1071,"position":4},"title":"The Most Important Tool For Writing Ads","author":"Derrick Moe","date":"January 14, 2008","format":false,"excerpt":"Spell check.\u00a0 Seriously.\u00a0 There are few things worse than misspellings in an employment ad.\u00a0 The image an error creates is difficult to measure, but I am certain it has a sizeable impact. I came across the worst place for a misspelling...the title of the ad: Sales Carreer Opportunity I have\u2026","rel":"","context":"In &quot;Employment Ads&quot;","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":773,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/03\/ad-writing-essentials\/","url_meta":{"origin":1071,"position":5},"title":"Ad Writing Essentials","author":"Lee Fratzke","date":"March 24, 2007","format":false,"excerpt":"Over the past week there have been more articles than I care to count on how to write an effective job ad - none of which are written with sales positions in mind. When it comes to sales, you need to think a bit differently. Let me give you an\u2026","rel":"","context":"In &quot;Employment Ads&quot;","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1071","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/comments?post=1071"}],"version-history":[{"count":0,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1071\/revisions"}],"wp:attachment":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/media?parent=1071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/categories?post=1071"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/tags?post=1071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<!-- WP Super Cache is installed but broken. 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