A common mistake in sales ad writing is the belief that you have to cover every single responsibility in the position. This is not true and leads to long-winded ads that can actually be a deterrent to candidates.<\/p>\n
\n15. Other duties as assigned.<\/p>\n<\/blockquote>\n
That’s right – bullet #15 looks like they ran out of gas so the finished the overly long list with a catch-all waste of a line. People understand there are many aspects to a job beyond what is written in the job description. If they don’t, they should work for the government.<\/p>\n
Don’t use the line listed above and focus on the top priorities of the position. The strong sales candidates will ferret out the rest of the information in the hiring process – watch the good ones in action and you’ll be impressed.<\/p>\n","protected":false},"excerpt":{"rendered":"
A common mistake in sales ad writing is the belief that you have to cover every single responsibility in the position. This is not true and leads to long-winded ads that can actually be a deterrent to candidates. Case in point from an ad I read this morning: 15. Other duties as assigned. That’s right – bullet #15 looks like they ran out of gas so the finished the overly long list with a catch-all waste of a line. People understand there are many aspects to a job beyond what is written in the job description. If they don’t, they should work for the government. Don’t use the line listed… Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[26,16],"tags":[],"class_list":["post-1061","post","type-post","status-publish","format-standard","hentry","category-employment-ads","category-hiring-salespeople"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Oho-h7","jetpack-related-posts":[{"id":758,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/03\/improving-job-ads\/","url_meta":{"origin":1061,"position":0},"title":"Improving Job Ads","author":"Derrick Moe","date":"March 17, 2007","format":false,"excerpt":"From CareerJournal.com's Employers Try Plain English To Improve Quality of Job Ads: Traditional job descriptions, some recruiters say, emphasize qualifications, but skimp on describing the work, the challenges and the company culture. This topic has been a sore spot for me for many years. I read many sales ads during\u2026","rel":"","context":"In "Employment Ads"","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":657,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/02\/the-fog-of-job-ads\/","url_meta":{"origin":1061,"position":1},"title":"The Fog Of Job Ads","author":"Derrick Moe","date":"February 13, 2007","format":false,"excerpt":"I attended a monster.com webinar today regarding sourcing from, interestingly enough, the job seeker's perspective. I wanted to share an important finding from their survey. The number 1 job seeker complaint about finding new jobs (in sourcing terms) was vague job descriptions. 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It\u2026","rel":"","context":"In "Hiring"","block_context":{"text":"Hiring","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":824,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/04\/titles-equal-opens\/","url_meta":{"origin":1061,"position":3},"title":"Titles Equal Opens","author":"Derrick Moe","date":"April 16, 2007","format":false,"excerpt":"We've had a very busy Q1 which has led to many sales positions for which we are actively sourcing right now.\u00a0 Hence, sourcing is foremost on our minds.\u00a0 We are not part of the \"anti-online job boards\" crowd.\u00a0 We actually find the boards to be quite efficient and effective for\u2026","rel":"","context":"In "Employment Ads"","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1199,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/09\/the-way-that-seems-right-in-an-ad\/","url_meta":{"origin":1061,"position":4},"title":"The Way That Seems Right In An Ad","author":"Derrick Moe","date":"September 24, 2007","format":false,"excerpt":"There are many methods for writing sales employment ads, but many companies seem to fall into the trap of wanting their ads to fit a predefined mold. I think this is a mistake. Certainly there are key points of information that much be placed in the ad. But how you\u2026","rel":"","context":"In "Employment Ads"","block_context":{"text":"Employment Ads","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/employment-ads\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":700,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/02\/overwritten-sales-ads\/","url_meta":{"origin":1061,"position":5},"title":"Overwritten Sales Ads","author":"Derrick Moe","date":"February 27, 2007","format":false,"excerpt":"You don't have to read this, just look at it's sheer girth: Qualifications\/Necessary Skills: Attention to Detail. Able to be alert in a high-risk environment; follow detailed procedures and ensure accuracy in documentation and data; concentrate on routine work details and organize and maintain a system of records. 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