First let me say, I read through a business development job ad today that was fairly well-written. The ad did use many second person questions – Do you enjoy closing deals…? I’m not a huge fan of that approach, but I suspect it engages the readers at some level.<\/p>\n
The part I wanted to call out was towards the end of the ad when the author calls out the requirements for this position:<\/p>\n
\nTo be a successful candidate for the BDM position, you should: <\/p>\n
\u00b7 Hold a Bachelor\u20ac\u2122s Degree, preferably in Packaging <\/p>\n
\u00b7 Have 8 years sales-related packaging experience<\/p>\n<\/blockquote>\n
First, the B.A. degree should be a preference and not a requirement. I googled the “Packaging” degree and it appears to be related to Packaging Design. If that is crucial to successfully selling in this market, fine (I personally don’t know). However, I am of the conviction that sales cannot be taught in school. Successful salespeople have a blend of abilities that have been refined by sales experiences. <\/p>\n
Second, “Have 8 years…” is sloppy. 8? Not 7, not 9? The better form would be “Have a minimum of 8 years….” Still, I would say this experience is desirable but not required. <\/p>\n
I’ve never understood how companies come to the conclusion of how many years is ideal. What if the candidate has 8 years of industry experience but it was basically the first year repeated 8 times? What if another candidate has only 5 years of industry experience but it was 5 years of unique growth and development? This ad’s requirement would discourage or eliminate the candidate who actually had better experience as opposed to tenure. <\/p>\n
We never<\/em> use the minimum years’ experience requirement in our ads. I do not recommend that you use it in your ads either.<\/p>\n","protected":false},"excerpt":{"rendered":"
First let me say, I read through a business development job ad today that was fairly well-written. The ad did use many second person questions – Do you enjoy closing deals…? I’m not a huge fan of that approach, but I suspect it engages the readers at some level. The part I wanted to call out was towards the end of the ad when the author calls out the requirements for this position: To be a successful candidate for the BDM position, you should: \u00b7 Hold a Bachelor\u20ac\u2122s Degree, preferably in Packaging \u00b7 Have 8 years sales-related packaging experience First, the B.A. degree should be a preference and not a… Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[26,2,16],"tags":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Oho-gQ","jetpack-related-posts":[],"_links":{"self":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1044"}],"collection":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/comments?post=1044"}],"version-history":[{"count":0,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1044\/revisions"}],"wp:attachment":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/media?parent=1044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/categories?post=1044"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/tags?post=1044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}