{"id":1017,"date":"2007-06-20T09:44:13","date_gmt":"2007-06-20T14:44:13","guid":{"rendered":"http:\/\/selectmetrix.com\/blogs\/2007\/06\/selling-value-over-price\/"},"modified":"2007-06-20T09:44:13","modified_gmt":"2007-06-20T14:44:13","slug":"selling-value-over-price","status":"publish","type":"post","link":"http:\/\/selectmetrix.com\/blogs\/2007\/06\/selling-value-over-price\/","title":{"rendered":"Selling Value Over Price"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" style=\"margin: 5px 10px 10px 0px\" height=\"63\" src=\"https:\/\/i0.wp.com\/selectmetrix.com\/blogs\/wp-content\/uploads\/2007\/06\/windowslivewritersellingvalueoverprice-747f10000.jpg?resize=86%2C63\" width=\"86\" align=\"left\"> Many salespeople choke on money discussions when qualifying price with prospects.&nbsp; The easy move is to simply discount the price, but this is a slippery slope.&nbsp; The inherent perception of straight discounting is that your product or service is over priced to start.&nbsp; This perception metastasizes into a consistent challenging of any and all future prices.<\/p>\n<p>JustSell.com offers a couple of <a href=\"http:\/\/www.justsell.com\/content\/newsletter\/negotiation.htm#NE\" target=\"_blank\">excellent points in their current newsletter<\/a> to counteract this desire to discount:<\/p>\n<blockquote>\n<p>Here are the hard-dollar points to better negotiating&#8230;<\/p>\n<ol>\n<li>Remember that negotiation success depends more on the work you do early in the sales process than on the negotiation moment itself. It&#8217;s all about the perceived value of your offering and the buying urgency you create with your prospect. The stronger the perceived value and urgency by your prospect, the better. <strong>Great front work<\/strong> (asking open-ended questions, delivering key benefit statements, responding to objections appropriately, etc.) combined with the delivery of strong value\/ urgency statements will further strengthen your and your team&#8217;s negotiating position.\n<li>Be prepared for the inevitable discount inquiry. <strong>Preparation feeds confidence.<\/strong> Always respond by implying that a discount is likely not possible and\/ or if it is, it will mean the prospect will need to give up an added feature or make a larger buying commitment for you to \u20ac\u0153do something on the price.&#8221; By itself, avoiding the inclination to immediately jump to a discounted price can literally translate into thousands, if not tens of thousands, of extra dollars for you and your company every year.<\/li>\n<\/ol>\n<\/blockquote>\n<p>Those are two points every salesperson can use in any negotiation.&nbsp; Clearly there are going to be times to adjust prices, but watch out for salespeople who have developed a serial discounting pattern.<\/p>\n<p>One point to note is that a salesperson who is uncomfortable discussing money stands out in a hiring process.&nbsp; This weakness is not easily hidden so it is imperative to ask all sales candidates about their top customers and the pricing strategies they used when closing them.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many salespeople choke on money discussions when qualifying price with prospects.&nbsp; The easy move is to simply discount the price, but this is a slippery slope.&nbsp; The inherent perception of straight discounting is that your product or service is over priced to start.&nbsp; This perception metastasizes into a consistent challenging of any and all future prices. JustSell.com offers a couple of excellent points in their current newsletter to counteract this desire to discount: Here are the hard-dollar points to better negotiating&#8230; Remember that negotiation success depends more on the work you do early in the sales process than on the negotiation moment itself. It&#8217;s all about the perceived value of&hellip; <a class=\"read-more\" href=\"http:\/\/selectmetrix.com\/blogs\/2007\/06\/selling-value-over-price\/\">Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[16,9],"tags":[],"class_list":["post-1017","post","type-post","status-publish","format-standard","hentry","category-hiring-salespeople","category-sales-techniques"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Oho-gp","jetpack-related-posts":[{"id":281,"url":"http:\/\/selectmetrix.com\/blogs\/2006\/09\/salespeople-who-cant-discuss-money\/","url_meta":{"origin":1017,"position":0},"title":"Salespeople Who Can&#8217;t Discuss Money","author":"Derrick Moe","date":"September 5, 2006","format":false,"excerpt":"Another CareerJournal article - When It Comes to Job Offers,It Pays to Ask for More Money - that discusses strategies for negotiating pay in the interview process. The short article has good suggestions for candidates but I want to take a myopic view of the article for sales candidates. First,\u2026","rel":"","context":"In &quot;Hiring Salespeople&quot;","block_context":{"text":"Hiring Salespeople","link":"http:\/\/selectmetrix.com\/blogs\/category\/hiring\/hiring-salespeople\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1641,"url":"http:\/\/selectmetrix.com\/blogs\/2008\/07\/when-selling-to-executives\/","url_meta":{"origin":1017,"position":1},"title":"When Selling To Executives&#8230;","author":"Derrick Moe","date":"July 2, 2008","format":false,"excerpt":"Executives are a tough sell and it takes the right sales skills to match them.\u00a0 One of the toughest skills for me has always been the money topic.\u00a0 I personally like to buy not negotiate and it shows in my sales role.\u00a0 But there are ways to handle the negotiation\u2026","rel":"","context":"In &quot;Sales Techniques&quot;","block_context":{"text":"Sales Techniques","link":"http:\/\/selectmetrix.com\/blogs\/category\/sales-techniques\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1385,"url":"http:\/\/selectmetrix.com\/blogs\/2008\/01\/buckling-under-a-price-discussion\/","url_meta":{"origin":1017,"position":2},"title":"Buckling Under A Price Discussion","author":"Derrick Moe","date":"January 21, 2008","format":false,"excerpt":"Money is a difficult topic for many salespeople to handle with a prospect.\u00a0 Some salespeople buckle and collapse with large discounts while others simply avoid the topic as long as possible.\u00a0 As a sales manager, there are few things as uncomfortable as watching one of your salespeople crash and burn\u2026","rel":"","context":"In &quot;Sales Management&quot;","block_context":{"text":"Sales Management","link":"http:\/\/selectmetrix.com\/blogs\/category\/sales-management\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1153,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/08\/value-differentiation\/","url_meta":{"origin":1017,"position":3},"title":"Value Differentiation","author":"Derrick Moe","date":"August 28, 2007","format":false,"excerpt":"We work with our clients in a variety of levels from simply assessing candidates to full-fledged sales management.\u00a0 For one of our clients, we are hosting their weekly sale conference call for their geographically-dispersed sales team.\u00a0 We are building this team by recruiting salespeople and a sales manager to take\u2026","rel":"","context":"In &quot;Sales Management&quot;","block_context":{"text":"Sales Management","link":"http:\/\/selectmetrix.com\/blogs\/category\/sales-management\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":679,"url":"http:\/\/selectmetrix.com\/blogs\/2007\/02\/the-cost-of-discounts\/","url_meta":{"origin":1017,"position":4},"title":"The Cost Of Discounts","author":"Derrick Moe","date":"February 20, 2007","format":false,"excerpt":"This topic - discounts - is one that was beaten into my head as a young sales rep. Selling Power offers the article How Much Is that Discount Really Costing You? that cuts straight to the core of discounting. Discounting is a real problem among salespeople and especially one type\u2026","rel":"","context":"In &quot;Sales Techniques&quot;","block_context":{"text":"Sales Techniques","link":"http:\/\/selectmetrix.com\/blogs\/category\/sales-techniques\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2020,"url":"http:\/\/selectmetrix.com\/blogs\/2009\/05\/preparation-vs-execution\/","url_meta":{"origin":1017,"position":5},"title":"Preparation vs. Execution","author":"Derrick Moe","date":"May 11, 2009","format":false,"excerpt":"SellingPower.com\u2019s article - Help for Your Pre-Call Prep \u2013 makes a bold statement in the opening sentence: When you get right down to it, sales are won or lost on preparation. I would argue that sales are won or lost on execution.\u00a0 Give me a salesperson who executes flawlessly any\u2026","rel":"","context":"In &quot;Sales Techniques&quot;","block_context":{"text":"Sales Techniques","link":"http:\/\/selectmetrix.com\/blogs\/category\/sales-techniques\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1017","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/comments?post=1017"}],"version-history":[{"count":0,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/posts\/1017\/revisions"}],"wp:attachment":[{"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/media?parent=1017"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/categories?post=1017"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/selectmetrix.com\/blogs\/wp-json\/wp\/v2\/tags?post=1017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<!-- WP Super Cache is installed but broken. 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